Advanced Marketing

 Getting work done through the effort of others  Process of reaching goals through use of human resources, technology, and material resources (including finances)

Vertical Horizontal

 Up and down structure of authority in an organization  Chain of command or hierarchy  Tasks and responsibilities of organization are clearly defined

 CEO, COO, CFO, and Vice President  Functions include setting a direction for the company as a whole, identifying resources and methods of meeting goals, and controlling the systems and structures of the company  Top management casts vision!

 Implements decisions of top management  Plans how the departments under them can work to reach top management’s goals

 Managers supervise the activities of employees who carry out the tasks determined by middle and top management  Assign duties, monitor day-to-day activities, and evaluate the work of employees

 Top management shares decision making with self-managing teams  Workers set their own goals and make their own decisions  Heirarchy is restructured and levels of management eliminated/ number of supervisors reduced  Employees organized into teams that manage themselves  “Empowerment”- team members self-manage

 Gather information, analyze it, and take collective action  Responsible for making decisions, completing tasks, and coordinating their activity with other groups in the company

 Teams organized around particular processes, such as developing new products, customer support, etc.  Teams include people with different specializations which replace “functional divisions” such as finance or engineering department.

 Workers focus on the customer as opposed to management direction

 Planning  Organizing  Controlling

 Setting goals for a project/ for the company  Determine how to reach those goals  Includes short-term and long-term goals and use of people and material resources

 Establishing time frame in which to achieve goal  Assign employees to project  Determine method for approaching the work  Coordinated effort to reach company’s planning goals  Involves assigning responsibility, establishing working relationships  Hiring staff to carry out work  Directing the work of employees

 Setting standards (desired outcome)  Evaluating and measuring results  Comparing the plan to the results  Solve problems in the evaluation

 1. Define the problem  2. Identify the options available  3. Gather information and determine the consequences of each option  4. Choose the best option  5. Take action  6. Evaluate the results (Problem Solving Process Used in all three management functions)

 Give Clear Directions  Be Consistent  Treat Employees Fairly  Be Firm When Necessary  Set a Good Example  Delegate Responsibility  Foster Teamwork  Be Ethical

 Select an organization with whom you are familiar such as your CO-OP station, a family business, or even Loudoun County Schools. OR- research a company using the Internet.  Identify the type of organization management structure of that business.  If it is vertical, list the names and positions of top management, middle management, and supervisory level management.  Next to each position, list the responsibilities or job tasks for that position.

 Students divide into four groups (no more than 5 per group). Using the problem solving process, determine a solution for the following questions. Prepare a PPT presentation. Group A: How can a country deal with mass unemployment? Group B: What can be done about soaring high school drop-out rates? Group C: How can a society address the growth of the homeless population? Group D: How can a government regain the trust of its people?