Verizon Communications Inc. group 4 Chiao-Jung Lo, Jian-Cheng Lin, Elmer Lopez adviser Kuang-Chiu Huang

Successful strategy

Goal To reinforce and extend our lead and get ahead of the trends that are driving growth in our industry. Strategy SUPERIOR NETWORKS Verizon helped usher in this innovative era in 2010 with the launch of their 4G LTE wireless network, which delivers the speed and capacity required for wireless data and video.

2013, Verizon's 4G LTE network covered nearly 89 percent of the U.S. population, and we expect to cover nearly our entire 3G network footprint by the end of this year. Result

Goals Increase revenue, increasing the customer service quality, and take advantage of resign contract customers of competitors, and make them our customers, in this way also increase the revenue and market share.

Strategy Use one of our strengths, that is the customer service quality to have new customers that are dislike with the service of the competitors, in this way we can increase the revenue and also our market share.

Results Increased the revenue 4-7%, and increased also our market share 1-4% decreasing the competitors market share.

QSPM

Key FactorsWeight Key External Factors Technological development0.08 Economy0.08 Increasing usage of wireless0.13 Increasing desire for high speed Internet0.09 Competitors’ marketing strategy0.13 Key Internal Factors Market share0.10 Voice service quality0.12 Marketing strategy0.07 High ARPU in the US0.10 Large customer base0.10 Total1.00

Key FactorsWeightS1 ASTAS Key External Factors Technological development Economy Increasing usage of wireless Increasing desire for high speed Internet0.091 Competitors’ marketing strategy Key Internal Factors Market share Voice service quality Marketing strategy High ARPU in the US Large customer base Total SO Strategies Offer more fiber-optic services to satisfy the desire for high speed Internet.

Key FactorsWeightS2 ASTAS Key External Factors Technological development Economy0.081 Increasing usage of wireless Increasing desire for high speed Internet Competitors’ marketing strategy Key Internal Factors Market share Voice service quality Marketing strategy High ARPU in the US Large customer base Total WT Strategies Increase our service quality and reputation to not only minimize the decreasing of net income but also increase our competitive advantage in overlapped territories.

Key FactorsWeightS1S2 ASTASASTAS Key External Factors Technological development Economy Increasing usage of wireless Increasing desire for high speed Internet Competitors’ marketing strategy Key Internal Factors Market share Voice service quality Marketing strategy High ARPU in the US Large customer base Total