© 2009, General Mills, Inc. Go With the WHOLE GRAIN Go with whole grain Indian Health Care Resource Center of Tulsa, Inc.

© 2009, General Mills, Inc. Overview Dietary Guidelines and MyPyramid Benefits of Whole Grains Whole Grain Recommendations Finding Whole Grain Products Getting into the Whole Grain Habit 2

© 2009, General Mills, Inc. Dietary Guidelines Emphasize Whole Grains Food groups to encourage: Whole grains: at least 3 ounce equivalents (servings) each day Fruits and vegetables Fat-free or low-fat milk products US Dept of HHS and USDA. Dietary Guidelines for Americans, th edition, Washington, DC: US Government Printing Office

© 2009, General Mills, Inc. A New Food Guide Emerges from the 2005 Dietary Guidelines for Americans MyPyramid courtesy of US Dept of Agriculture. USDA does not endorse products, services or organizations. 4

© 2009, General Mills, Inc. MyPyramid “Speaks” to Everyone MyPyramid courtesy of US Dept of Agriculture. USDA does not endorse products, services or organizations. 5 One size does not fit all

© 2009, General Mills, Inc. MyPyramid “Speaks” to Everyone 42 Year-Old Female; Less than 30 Minutes Activity Most Days of the Week: total calories = 1800  Grains – 6 ounce equivalents (3 Whole Grain)  Vegetables – 2.5 cups  Fruit – 1.5 cups  Milk – 3 cups  Meat & Beans – 5 ounces  Oils – 5 tsp  Discretionary Calories – 195 calories 6

© 2009, General Mills, Inc. MyPyramid “Speaks” to Everyone 17 Year-Old Male; Minutes Activity Most Days of the Week: total calories = 2800  Grains – 10 ounce equivalents (5 Whole Grain)  Vegetables – 3.5 cups  Fruit – 2.5 cups  Milk – 3 cups  Meat & Beans – 7 ounces  Oils - 8 tsp  Discretionary Calories – 425 calories 7

© 2009, General Mills, Inc. MyPyramid “Speaks” to Everyone Age/Gender42 yr old Female17 yr old Male Daily Activity Level< 30 min30-60 min Calories Grains/ Whole Grain 6 ounce-equivalents/ 3 whole grain 10 ounce- equivalents/ 5 whole grain Vegetables2.5 cups3.5 cups Fruit1.5 cups2.5 cups Milk3 cups Meat/Beans5 ounces7 ounces Oils5 tsp8 tsp Discretionary Calories195 calories425 calories 8

© 2009, General Mills, Inc. Get Your Grains Orange band represents grain foods: breads, cereals, rice, pasta Grains are an important source of nutrients Amount of grains right for you depends on: –Age, Gender, Physical Activity Americans are getting enough grains, overall –Falling short on whole grain intake MyPyramid courtesy of US Dept of Agriculture. USDA does not endorse products, services or organizations. 9

© 2009, General Mills, Inc. Grains Have a New Name for “Servings” 1 Cup Ready-to-Eat Cereal Made with Whole Grain 1 Slice Bread Made with Whole Grain 1/2 Cup Cooked Brown Rice, Pasta, Oatmeal 5 Crackers Made with Whole Grain 1 Small Waffle 1 Small Muffin Made with Whole Grain (2 ½" diameter) 1 Cup Ready-to-Eat Cereal Made with Whole Grain 1 Slice Bread Made with Whole Grain 1/2 Cup Cooked Brown Rice, Pasta, Oatmeal 5 Crackers Made with Whole Grain 1 Small Waffle 1 Small Muffin Made with Whole Grain (2 ½" diameter) Serving Ounce-Equivalent 10

© 2009, General Mills, Inc. What Is a Grain? 11

© 2009, General Mills, Inc. Cereal Grass Seed Grains are Seeds 12

© 2009, General Mills, Inc. © General Mills Parts of a Grain 13

© 2009, General Mills, Inc. Whole Grain Refined Grain All parts milled Endosperm is milled Germ & Bran Milling of Grains 14 Bran Germ Endosperm

© 2009, General Mills, Inc. What’s So Great about Whole Grains? 15

© 2009, General Mills, Inc. Grains Provide Key Nutrients Grains Contain Important Nutrients Carbohydrates B Vitamins Trace Minerals Iron Zinc Copper 16

© 2009, General Mills, Inc. B Vitamins Trace Minerals Carbohydrates Whole Grains Have Grain Benefits PLUS More 17

© 2009, General Mills, Inc. B Vitamins Trace Minerals Carbohydrates Magnesium Phytonutrients Antioxidants Plant Stanols and Sterols Fiber Whole Grains Have Grain Benefits PLUS More 18

© 2009, General Mills, Inc. Whole Grain Health Benefits Reduced risk of disease: – Heart disease – Some cancers – Diabetes Digestive health Weight control 19

© 2009, General Mills, Inc. Whole Grain Benefits Beyond Fiber Phytonutrients Phyto = plant Nutrients = substances that protect health 20

© 2009, General Mills, Inc. Whole Grain Benefits Beyond Fiber Phytonutrients Phyto = plant Nutrients = substances that protect health Antioxidants Protect cells from damage “Rust-proofing for the body” 21

© 2009, General Mills, Inc. Whole Grain Benefits Beyond Fiber Phytonutrients Phyto = plant Nutrients = substances that protect health Antioxidants Protect cells from damage “Rust-proofing for the body” Plant Stanols and Plant Sterols Lower blood cholesterol levels by interfering with its absorption 22

© 2009, General Mills, Inc. Whole Grain Fiber Facts Whole Grain Doesn’t Mean High Fiber Whole grain foods provide 1-4 grams of fiber per serving Contain the whole grain package High Fiber Doesn’t Mean Whole Grain Some high-fiber grain foods are not whole grain Whole Grain = Fiber 23

© 2009, General Mills, Inc. © General Mills The Whole Grain Bonus 24

© 2009, General Mills, Inc. How Much Whole Grain Do I Need? 25

© 2009, General Mills, Inc. Make Half Your Grains Whole If you are a… Grain* (ounce-equivalents) Whole Grain (ounce-equivalents) Woman Older Adult (51+ years) Teenage girl Child (9-13 years) 5-63 Teenage boy Man (31-50 years) 73.5 Man (19-30 years)84 * The recommended amount of grains is based on calorie needs. Amounts noted are appropriate for individuals who get less than 30 min. of moderate physical activity daily. 26

© 2009, General Mills, Inc. How Do I Find Whole Grain Products? 27

© 2009, General Mills, Inc. Will the Whole Grain Please Stand Up? 28

© 2009, General Mills, Inc. Label-Reading for Whole Grain Look for “Whole Grain” as a Leading Ingredient 29

© 2009, General Mills, Inc. Look for an FDA-Approved Health Claim 30 Diets rich in whole grain foods and other plant foods, and low in total fat, saturated fat and cholesterol may reduce the risks of heart disease and certain cancers.

© 2009, General Mills, Inc. Whole Grains Council Stamp Program For products offering a half- serving or more of whole grain. Contains at least 8g whole grain per serving. For products where ALL of the grain is whole grain. Contains at least 16g whole grain per serving. Just look for the white check for Whole Grain Guaranteed. The Whole Grain Guarantee from General Mills guarantees that every box of Big G cereal has at least 8 grams (a half serving) of whole grain per serving. At least 48 grams of whole grain is recommended daily. General Mills Products Whole Grain Stamps appear courtesy of the Whole Grains Council Look for Whole Grain Symbols 31

© 2009, General Mills, Inc. How Can I Get Into the Whole Grain Habit? 32

© 2009, General Mills, Inc. Nature Science + + Whole Grain Vitamin & Mineral Fortification Convenience and Health = = Whole Grain Cereal Solution 33

© 2009, General Mills, Inc. Whole Grain Tips Make Easy Substitutions Choose…Instead Of… Cereal Made with Whole GrainCereal Made without Whole Grain Whole Wheat BreadWhite or “Wheat” Bread Brown RiceWhite Rice Crackers Made with Whole Grain Crackers without Whole Grain Whole Wheat PastaRegular Pasta PopcornPretzels 34

© 2009, General Mills, Inc. Whole Grain Tips for “Picky” Eaters “Sneak” whole grain into everyday foods: Whole wheat flour or oat flour for up to half the flour in flour-based recipes Crumbs from whole grain crackers or bread in meatloaf or hamburgers Rolled oats or crushed, unsweetened cereal made with whole grain as breading Barley, brown rice or bulgur wheat in soups, stews, casseroles, or stir- fries 35

© 2009, General Mills, Inc. Whole Grain Tips Make your snacks whole grain: Snack on ready-to-eat cereal made with whole grain – try a handful or have it with milk or yogurt Enjoy popcorn (easy on the butter and salt) or pretzels made with whole grain Mix up some trail mix for an on-the-go snack – with cereal made with whole grain, dried fruit, and nuts Make your own baked whole grain tortilla chips using whole wheat flour tortillas or corn tortillas made with whole grain cornmeal 36

© 2009, General Mills, Inc. Whole Grains: Get Your Three Breakfast: 1 cup cereal made with whole grain = 1 serving Lunch: Half sandwich made with whole wheat bread = 1 serving Dinner: ½ cup brown rice = 1 serving 37

© 2009, General Mills, Inc. Summary Dietary Guidelines and MyPyramid have specific recommendations for grains – Health benefits – Minimum of 3 whole grains per day 38

© 2009, General Mills, Inc. Summary Dietary Guidelines and MyPyramid have specific recommendations for grains – Health benefits – Minimum of 3 whole grains per day Look for whole grain foods – Product’s package – whole grain symbols – Whole grain statements – Ingredients label 39

© 2009, General Mills, Inc. Summary Dietary Guidelines and MyPyramid have specific recommendations for grains – Health benefits – Minimum of 3 whole grains per day Look for whole grain foods – Product’s package – whole grain symbols – Whole grain statements – Ingredients label It’s easy to get three whole grains per day 40

© 2009, General Mills, Inc. Go With the WHOLE GRAIN