Confidential LED BLU Monitor XL20 Sales Guide

Confidential 1. Market Analysis

Confidential How wonderful !!! Gotta take a shot.. Hmmm… This doesn’t look like what I expected …. Isn’t my camera good enough? Or am I not good at shooting photos? “There is nothing wrong with Your camera or your photo skill” “From the moment you choose Samsung Professional monitor, you shall be in the right scene again.” ^ -_-;; ? ! ^ ^ Consumer Perspective

Confidential Expansion of Camera Market Photo Enthusiast Expansion of Professional D-SLR (Digital Single Lens Reflectance) Camera Canon launching D-SLR Camera of ￥ 100K. Creation and expansion of new Hi-Amateur Market( Sub $1,000 segment ) D-SLR for Professionals Year Units840k2,475k4,225k5,800k ** Data: IDC Update, Aug/2005

Confidential 2. Product

Confidential Product Concept LED Backlight New Backlight Source Professional Design Bundled Hood 114% Color Gamut More Rich More Vivid

Confidential Key Feature Stylish Pro-look Design Stylish Pro-look Design Color Gamut 114% Ultra Wide Color Gamut of Professional Grade Color Management System H/W : X-rite Huey S/W : Natural Color Expert Style innovator Craftsmanship Professional Look Hood Bundle Easy Color Calibration Easy Color Calibration Affordable  Product Overview L E D Reference Color L E D Reference Color CCFL LED Magic Price Creation of Expanded Enthusiast Market to Professional market

Confidential Specification ModelXL20 Screen Size20.1” Display Color 16.7M from a pallete of 1 billion Resolution1600x1200(UXGA) Brightness250cd/m 2 Contrast Ratio600:1 Viewing Angle178 o /178 o (CR>10) Response Time8ms(GTG) Color Gamut114% InterfaceDVI-D, DVI-I Stand HAS(100mm), Pivot Tilt -5 o / +20 o ColorBlack Power SupplyBuilt-in Wall-MountableVESA 100mm Front Hood Back Soft Touch (Minimalism)

Confidential Product Positioning Better Performance / Technology Better Price Professional Monitor General Purpose Monitor  Objective : New Category Creator General Monitors Reference Series StylePro Series ColorEdge Series Professional Category Create a New “Reference Monitor” Category SpectraView Cinema Display

Confidential Value Curve EizoAppleSamsung  Eizo, Apple, & Samsung Samsung’s bundled CMS package vs. Eizo’s optional CMS package vs. no CMS package of Apple Brand awareness in professional monitor is behind Eizo Better price than Eizo Launching the product which has better color level than Eizo Color Gamut Color Management System Brand Price

Confidential 3. Sales Point

Confidential LED Backlight BLU (Backlight Unit) LCD Monitor needs a source light We called it BLU Conventional BLU LED BLU Cold Cathode Fluorescent Lamp(CCFL) Type : Direct or Edge LED Source (R, G, B) Light Type : Direct or Edge Eco Friendly (No Mercury, No Halogen)

Confidential 114% Color Gamut CIE u' v' LED (114%) Normal CCFL (82%) Color Gamut History  Expansion of Color Gamut NTSC Standard Color Gamut97% New CCFL LCD/M 114% LED BLU 82% General LCD/M Why Color Gamut? CCFLLED Experience clear and vivid color you’ve never seen before Emerald Green Deep Scarlet

Confidential Adobe RGB Support Adobe RGB  Cover Adobe RGB Color Space Conventional LCD Montior - It can only cover the sRGB color space - It cannot cover the CMYK color space completely LED BLU monitor - XL20 can cover not only sRGB but also Adobe RGB color space - Adobe RGB cover the CMYK color space Benefit - Don’t need to change the Color space from Adobe RGB into sRGB

Confidential Color Management System CMS Color Management System - There are differences in output color among the devices (Printer, Monitor, Scanner Etc) and even each monitor - CMS means correction & consistency of each device for ICC standard MonitorPrinter Composition of CMS H/W : Calibrator - The equipment that measure the brightness and contrast of monitor S/W : Natural Color Expert - Application Program for CMS CalibratorNatural Color Expert

Confidential Color Management System Natural Color Expert Calibration & Emulation Support for H/W Calibration Accurate Gamma, Color Temperature, White balance Setting Changing Mode (sRGB, Adobe RGB, User-setting) Gamma Control (1.0 ~ 2.5) Uniformity control by 9 or 15 rectangles

Confidential Image Viewer Soft Proofing Preview function before you print out - Using Monitor & Printer ICC profile - Print image is affected by printer type, material type of paper and lighting condition - Image viewer show the preview image MonitorPrinter

Confidential CMS Workflow CalibrationAdobe RGB MonitorPrinter Soft Proofing Accurate Print out Adobe RGB

Confidential 16.7M from a pallet of 1 billion 10 bit Look Up Table Display color is 16.7M true color from a pallet of 1 billion It can be possible from 10bit Look up table output Internal chip reproduce the 10bit color from 8 bit input It can express more smooth and accurate linearity characteristic The data processing is high speed processing of 14bit

Confidential Professional Design Hood Bundled Hood (Professional Looking) - Protection from Ambient Light - Experience more accurate color to color sensitive user - Detachable - Hole for Calibrator cable - Inner Fabric (No reflection) Stylish Design Professional Looking Design - Consistent black color cabinet - Elegant Front Bezel - Hidden Mode Indicator

Confidential Professional Performance 20.1” Display Size Big size display - More convenient working area to graphic designer, video editor UXGA High resolution for professional user x 1200 Resolution mm Pixel pitch - Experience clear Image Wide viewing angle 600:1 CR Static 600:1 Contrast Ratio - Clear black Image - Experience vivid image No difference Image depend on direction - Viewing Angle : 178˚/178˚ - Free direction working

Confidential User Friendly Interface USB Hub Easy connection for USB device - USB 2.0 High Speed Hub - 1up, 2down DVI-D + DVI-I Various input Selection - Analog input + DVI-D Input - 2 DVI-D Input - Convenient source change Analog or DVI-D DVI-D

Confidential Best Ergonomics HAS Height Adjustable Stand - Height : 100mm - Smooth and convenient control Pivot Pivot Function - Vertical Photo editing/show - Convenient AutoPivot Tilt, Swivel Tilt : -5˚/+20˚ Swivel : -150˚/+150˚ Smooth & Easy control

Confidential 4. Target Market

Confidential Photo Enthusiast D-SLR Camera User Increasing D-SLR Camera User - Users want to edit the photo in the monitor by themselves - They want to get same color between monitor and printer - D-SLR camera that support Adobe RGB is increasing

Confidential Photo Studio Photo studio have to set correct color - They have to edit photo with correct color - They want to install the Hood in the monitor

Confidential Desktop Publishing Conventional Monitor cannot support the CMYK color space - XL20 can support the CMYK color space - It means that the monitor can express the whole color what print out - They can identify the color in the monitor what they want

Confidential Graphic Designer Graphic designers are very sensitive to the color - XL20 support total solution for Color Management System - User can maintain the monitor quality by calibrator and s/w program - They don’t need to communicate the color by color chip

Confidential Video Editing The color linearity is very important to editor - XL20 has the 10bit LUT (Look Up Table) - More smooth color linearity can be expressed by 10bit LUT - Movie/TV/CF editing, Animation

Confidential 5. Competitors

Confidential Competitors MODELEizo CG221 NEC 2180WG-LED S/S XL20 Brightness200cd/m 2 250cd/m 2 Viewing Angle170 ° / 170 °176 ° / 176 °178 ° / 178 ° Contrast Ratio400:1500:1600:1 Response Time30ms20ms8ms(GTG) Source LightCCFLLED Backlight Color Gamut-105%114% (CIE 1976) Color SpaceAdobe RGB/sRGB CalibratorOption Huey (X-rite) Input Availability2DVI-I2DVI-DDVI-D + DVI-I Design

Confidential Thank you