Oregon Liquor Control Commission’s Using Social Media to “Sell” Regulation presented by Christie Scott Oregon Liquor Control Commission Government Affairs.

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Presentation transcript:

Oregon Liquor Control Commission’s Using Social Media to “Sell” Regulation presented by Christie Scott Oregon Liquor Control Commission Government Affairs and Communications NABCA Legal Symposium March 12, 2013

Why OLCC uses Social Media – Reach a larger audience – Educate – Community building – Find out what’s going on in prevention and the alcohol industry

News Sharing on Twitter

Good News … Bad News

Agency Happenings

Safety Tips

Best Practices

Answer Questions

The underage drinking video “Wasted” has more than 5,300 views

Articles

Honoring Achievements

Recognizing Partnerships

Highlighting Local Businesses

Support from Community

Engaging

Interesting

Engagement not Enforcement Watchdog is not man’s best Friend

See Something – Say Something

Be Cautious What You Post

Social Media as Enforcement Tool

Who’s using social media? Moderation Groups Licensees Bartenders/Servers News Media –(TV, Radio, Newspaper, Bloggers) Our Employees Legislators Parents Teachers Artists/Performers Attorneys Police

The need to communicate with citizens through social media has become pressing if we are to remain relevant.