The Social Commitment of Universities and their relation to their Stakeholders Yaroslavl State University 13 – 15 February 2005 Bill Gormley

Bill Gormley - Head of External Relations and Public Sector Personal Introduction  EFQM – Head of External Relations and Public Sector  DWP (UK) Senior Civil Servant  University of Central Lancashire (UK) Professional Advisor on Human Resource Degree Course.  Fellow of the Chartered Institute for Personnel and Development.  Fellow of British International Doctors Association.

Bill Gormley - Head of External Relations and Public Sector Presenting EFQM  EFQM Explained  14 Organisations  Vision and Mission  Current Members  The Benefits  Use of the EFQM Excellence Model  Implementing Organisational Excellence  University Stakeholders  Policy & Strategy  Excellence in Education  Communities of Practice

Bill Gormley - Head of External Relations and Public Sector  To stimulate and, where necessary, to assist management in adopting and applying the principles of organisational excellence  To improve the competitiveness of European Industry and to close the gap of competitiveness between Europe and US/Japan  Supported by the European Commission in The European Quality Promotion Policy Origins of EFQM "the battle for quality is one of the prerequisites for the success of your companies and for our competitive success". - Jacques Delors, EC President

Bill Gormley - Head of External Relations and Public Sector  Founded in 1989 by 14 leading European organisations :  BT plc  KLM - Royal Dutch Airlines  Robert Bosch GmbH  Nestlé AG  Bull SA  Philips Electronics NV  Ciba-Geigy AG  Ing. C. Olivetti & C.S.p.A.  Dassault Aviation  Renault  AB Electrolux  Gebr. Sulzer AG  Fiat Auto Spa  Volkswagen AG The Very Beginning

Bill Gormley - Head of External Relations and Public Sector Key Milestones present EFQM Excellence Model launched First EQA in Madrid presented by King of Spain Creation of Benchmarking Services Creation of Public Sector Award with EC support Creation of SME Award with EC support Fundamental revision of Model Creation of Network of National Partners Launch of Excellence One and Levels of Excellence

Bill Gormley - Head of External Relations and Public Sector Vision and Mission Vision: A world in which organisations in Europe excel Mission: To be the driving force for sustainable excellence in organisations in Europe Objectives: A place to share, investigate and validate management practices that make a difference A variety of routes to business improvement and development Recognition of progress in organisational excellence through the EFQM Levels of Excellence

Bill Gormley - Head of External Relations and Public Sector Who is using the Model?  More than 20,000 organisations across Europe  60% of Europe’s largest 25 companies  9 of the 15 European companies in the FT’s 50 World’s Most Respected Companies in 2002  More than 10,000 SMEs  20 out of the 50 Eurostock companies  The EFQM Excellence Model is a registered trademark of EFQM

Bill Gormley - Head of External Relations and Public Sector Importance of Excellence  EFQM-derived Common Assessment Framework has been adopted by Public Sector  Fundamental Concepts

Bill Gormley - Head of External Relations and Public Sector The Impact of Excellence  Does Quality impact the Bottom-Line?  Study shows that stock prices of award winners increased by an average of 114% over a five-year period Source: Vinod Singhal, “TQM Boosts the bottom line”, April 2002  Winners improved sales by 69%, total assets by 79%  Award winners outperformed benchmarks on operating income by 56%

Bill Gormley - Head of External Relations and Public Sector Essence - Excellence in Education Balancing and meeting the needs of students, staff and others, through developing appropriate indicators, setting and tracking performance and benchmarking Having a clear focus on the student, whilst considering other stakeholder groups Transparent and clear leadership, with a planning unit unity of purpose Understanding and systematically managing all activities through key process, and making decisions based on sound information Developing, involving and engaging staff, and having shared values Managing, sharing and acting on learning and experiences, making changes which enable continuous improvement Developing meaningful and mutually beneficial relationships both internally and externally Considering the impact on the local and wider society that the planning unit makes

Bill Gormley - Head of External Relations and Public Sector Policy & Strategy Excellent Universities implement their mission and vision by developing a stakeholder focused strategy that takes account of the educational climate in which it operates. Policies, plans, objectives and processes are developed and deployed to deliver the strategy. Quality in Education Lloyds TSB

Bill Gormley - Head of External Relations and Public Sector University Stakeholders  Who are their stakeholders?  The identification of stakeholders includes:  Pupils  Governors  Parents  Business  Authorities  Governments  Society  Understanding & Anticipating Stakeholders:  Needs  Expectations  EFQM Award Winner 2003  Runshaw FE College, United Kingdom  The Runshaw Way

Bill Gormley - Head of External Relations and Public Sector Stakeholders & Society  Performance as a responsible citizen  Involvement in the community  Preventative measures to protect society and the environment  Preservation and Sustainability of resources  Predicting future needs and expectations of the stakeholders.

Bill Gormley - Head of External Relations and Public Sector Meeting the needs Meeting the needs of current stakeholders without compromising the ability of future generations to meet their own needs EFQM Framework for Corporate Social Responsibility

Bill Gormley - Head of External Relations and Public Sector

1.3 billion people don’t have access to drinkable water 4 billion people don’t have sanitation 1 billion are undernourished 1.2 billion are illiterate (98% in southern hemisphere, and two thirds are women)

The Social Commitment of Universities and their relation to their Stakeholders Yaroslavl State University 13 – 15 February 2005 Bill Gormley