©2001 Floyd Wickman Courses Inc. What every For Sale By Owner should know…

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Presentation transcript:

©2001 Floyd Wickman Courses Inc. What every For Sale By Owner should know…

©2001 Floyd Wickman Courses Inc. SELLERS HAVE BEEN EMPLOYING REAL ESTATE AGENTS FOR OVER 100 YEARS You Should Know… Ask Yourself… Why?

©2001 Floyd Wickman Courses Inc. 70% OF FOR SALE BY OWNERS LIST WITH A REAL ESTATE AGENT You Should Know… Ask Yourself… Why?

©2001 Floyd Wickman Courses Inc. REAL ESTATE AGENTS GET A HIGHER PRICE IN LESS TIME You Should Know… Ask Yourself… Why?

©2001 Floyd Wickman Courses Inc. Sellers Have Been Employing Real Estate Agents For Over 100 Years 70% of For Sale By owners List With A Real Estate Agent. Real Estate Agents Get A Higher Price In Less Time. WHY? THERE ARE SIX OBVIOUS REASONS! Let Me Illustrate…

©2001 Floyd Wickman Courses Inc. SERIOUS BUYERS ONLY SHOP FOR SALE BY OWNERS TO SAVE THE COMMISSION Reason 1 For Example…

©2001 Floyd Wickman Courses Inc. THE SMALLEST SELECTION OF AVAILABLE PROPERTIES ARE OFFERED BY FOR SALE BY OWNERS

©2001 Floyd Wickman Courses Inc. THE LAW OF SUPPLY AND DEMAND The More Buyers We Have Access To, The More Valuable Your Property Is… …And The Quicker It Will Sell! Reason 2 For Example…

©2001 Floyd Wickman Courses Inc. Number of Real Estate Agents In Our Area… ______ x Number Of Current Prospects On File Per Agent… ______ = Total Number Of Prospects… ______ Average Market Time______Days. A For Sale By Owner Must Ask… “HOW MANY PROSPECTS DO I CURRENTLY HAVE?”

©2001 Floyd Wickman Courses Inc. THE DIFFICULTY OF SEPARATING THE LOOKERS FROM THE BUYERS Reason 3 For Example…

©2001 Floyd Wickman Courses Inc. PROVIDED BY: NATIONAL ASSOCIATION OF REALTORS

©2001 Floyd Wickman Courses Inc. THE LONGER IT TAKES TO SELL, THE MORE MONEY THE FOR SALE BY OWNER LOSES Reason 4 For Example…

©2001 Floyd Wickman Courses Inc. MORTGAGE RATES CAN INCREASE AT ANY GIVEN TIME………….. TRADITIONALLY, NEW HOMES INCREASE IN VALUE ON AN AVERAGE OF __8 to 15 %__ PER YEAR………………………………… WHEN MORTGAGE RATES INCREASE, EXISTING HOME VALUES TEND TO STABLIZE OR GO DOWN………………………………………... YOU MIGHT END UP MAKING PAYMENTS ON 2 HOUSES…………… YOU COULD BE MISSING OUT ON TAX ADVANTAGES……………… Which of these might apply to you? POSSIBLE FINANCIAL DRAWBACKS TO TAKING MORE MARKET TIME… YES NO X X X X X

©2001 Floyd Wickman Courses Inc. M ARKETING S ERVICES E XPOSURE MORE P ROSPECTS INCREASED V ALUE OF PROPERTY Reason 5 For Example… = = = MS = E = P = V+

©2001 Floyd Wickman Courses Inc. MULTI-LIST NATIONAL RELOCATION SIGN IDENTITY DISPLAY ADVERTISING PROFESSIONAL TRAINING HOME PROTECTION PLAN ACCESS TO MORTGAGE LOANS NATIONAL & LOCAL IMAGE REALTOR FOR SALE BY OWNER MARKETING SERVICES X X X X X X X X

©2001 Floyd Wickman Courses Inc. 3RD PARTY NEGOTIATING SAVES… MONEY! Reason 6 For Example…

©2001 Floyd Wickman Courses Inc. 1.A TRAINED NEGOTIATOR 2.NOT EMOTIONALLY INVOLVED 3.KNOWLEDGEABLE ABOUT MARKET VALUES 4.UNDERSTANDS NEEDS OF BOTH PARTIES (BUYER AND SELLER) A REAL ESTATE AGENT IS…

©2001 Floyd Wickman Courses Inc. 1. SERIOUS BUYERS ONLY SHOP FOR SALE BY OWNERS TO SAVE THE COMMISSION 2.THE LAW OF SUPPLY AND DEMAND 3.DIFFICULTY OF SEPARATING LOOKERS FROM BUYERS 4.THE LONGER IT TAKES TO SELL, THE MORE MONEY THE FOR SALE BY OWNER LOSES 5.MARKET SERVICES= EXPOSURE= PROSPECTS= VALUE 6.THIRD-PARTY NEGOTIATING Reasons:

©2001 Floyd Wickman Courses Inc. NOW, if I can put as much money in your pocket, as you can on your own… Would you be interested to let me show you how?