Presentation by “RASHTRIYA SEWA BHARATI ” SEWA KUNJ, 10196/A,MATA MANDIR GALI JHANDEWALA NEW DELHI Ph , website : Session on Sourcing of funds & FCRA Account lalk/ku tqVkus ij l= vkSj,Q fl vkj, [kkrk

Sourcing of funds 1.1 Aim y{; To initiate, educate, inspire and motivate you about fund raising & Suggest way forward /ku tqVkus ds fy,] f’kf{kr djuk] mRlkfgr,oa izsfjr djuk vkSj vkxs c<us dh lykg nsuk 2 RSB-TRAINING-Session on Sourcing of funds & FCRA Account

1.2 What is Fund raising? /ku tqVkuk D;k gS \ “The art of getting people to give you what, where and when you want it, for the work that you do” /kunkrkvksa ls dc vkSj fdl :Ik esa vkidh vko’drkvksa ds vuqlkj /ku izkIr djuk ;g,d dyk gSA 3 RSB-TRAINING-Session on Sourcing of funds & FCRA Account

1.3 Fund raising /ku tqVkuk  Understanding, defining and communicating all the dimensions of your need. viuh vko’;drkvksa ds fofHkUu igyqvksa dks le>uk] ifjHkkf”kr djuk vkSj izLrqr djuk  Engaging and involving your donors/contributors as stakeholders/ participants and investors. /kunkrkvksa dks vius lsokdk;Z esa lgHkkxh vkSj fuos’kd cukus gsrq vkdf”kZr djuk vkSj ’kkfey djuk 4 RSB-TRAINING-Session on Sourcing of funds & FCRA Account

1.4 Why raise funds? /ku D;ksa tqVkuk\  Develop new programs / projects, expand old ones. u;s izdYiksa dks izkjaHk djuk vkSj iqjkus izdYiksa dk foLrkj djuk Involve people with your organisation vius laxBu esa yksxksa dks ’kkfey djuk  Fund raising enhances credibility & status. /ku tqVkus ls fo’oluh;rk vkSj Lrj c<rk gS 5 RSB-TRAINING-Session on Sourcing of funds & FCRA Account

1.5 People give because… yksx nsrs gS] D;ksafd  Duty to give back to society to express their gratitude lekt dks okil nsuk vkSj d`rKrk Hkko O;Dr djuk  Their hearts have been touched (impressed by heartfelt incident) gn;Li’khZ /kVuk ?kVh gS  Religion requires them to give /keZ pkgrk gS fd og nku djs  Organisation does good work and will use their money responsibly laLFkk vPNk dke djrh gaS vkSj ftEesnkjh ls /ku dk mi;ksx djasxh 6 RSB-TRAINING-Session on Sourcing of funds & FCRA Account

Guilt feeling vijk/kh cks/k Recognition, power ekU;rk, vf/kdkj Peer pressure is too strong to resist cjkcjh ds yksxksa ds ncko ds dkj.k Makes good business sense O;olkf;d n`f”Vdks.k Family habits ikfjokfjd vknrssa Tax reduction dj esa NwV Giving feels good nsuk vPNk yxrk gS Also because they are askedD;ksafd muls fuosnu fd;k tkrk gS 7 RSB-TRAINING-Session on Sourcing of funds & FCRA Account

1.6 People don’t give because… yksx ugha nsrs D;ksafd  They feel their donation is too small to make a difference mUgsa yxrk gS dh mudk nku u ds cjkcj gS  They feel other social causes or their religion is more important mudks vU; lkekftd dkj.k vkSj /keZ vf/kd egRoiw.kZ yxrk gSa  They don’t know whom to give fdldks nku nsuk, mudks irk ugha  They think their donation will be used irresponsibly, ineffectively or mostly for administration. mUgsa yxrk gS fd mudk nku xyr rjhds ls bLrseky fd;k tk,xk  They have had a bad experience with giving mudk nku nsus dk vuqHko cqjk jgk gSA  They feel tackling social issues is government’s job mUgsa yxrk gS fd lkekftd eqíksa dks fuiVkuk ljdkj dk dke gS  They are not asked! muls fdlh us iwNk ugha 8 RSB-TRAINING-Session on Sourcing of funds & FCRA Account

1.7 What can you get from Donors? nkunkrkvksa ls vki D;k ys ldrs gSa\  Money: grant for the project/ for the organisation eqnzk% izdYi ds fy, / laLFkk ds fy, vuqnku  Goods: office equipments, vehicles, furniture, raw materials, etc lkekxzh% dk;kZy; ds mi;ksx gsrq midj.k] okgu] QuhZpj] dPpk eky vkfn  Human Resource: by way of volunteers ekuo lalk/ku% dk;ZdrkZvksa ds :Ik esa Free Service & Facilities: office space, Training facilities, Transportation, Publication,printing, etc fu%’kqYd lsok,oe lqfo/kk,a % dk;kZy; ds fy, txg] izf’k{k.k dh lqfo/kk] ifjogu] izdk’ku vkSj eqnz.k sponsorship of the programme dk;Zdze dk izk;kstu 9 RSB-TRAINING-Session on Sourcing of funds & FCRA Account

1.8 Indian Scenario Hkkjrh; ifjn`’;  Large number of HIGH NET WORTH INDIVIDUALS and millionaires mPp fuoy ewY; okys O;fDr;ksa vkSj djksMifr;ksa dh cMh la[;k  Well placed colleagues/ friends - In India and abroad Hkkjr vkSj fons’kksa esa vkfFkZd n`”Vh ls lqn`< lkFkh But, Voluntary Organization need to get better organized ysfdu] Lo;alsoh laLFkkvksa dks lqlaxfBr gksus dh t:jr gS 10 RSB-TRAINING-Session on Sourcing of funds & FCRA Account

1.9 Guiding Principles ekxZn’kZd fl)kar 1.Fund raising is not only about money. Lkg;ksx ysuk dsoy /ku laxzg.k djuk ugha 2.Look for relationships and friends. fe=Hkko vkSj laca/k c<kuk 3.Your best prospects are your existing donors. lcls vPNh laHkkouk vius orZeku nkrk gaSA 5. You don’t get what you don’t ask for! fuosnu fd;s fcuk lg;ksx ugha feyrk 6. Creative and innovative methods jpukRed vkSj u;s&u;s <ax 7. Our credibility, honesty and integrity matters much with the donor. nkunkrk dks gekjh fo’oluh;rk] bZekunkjh vkSj lR;fu”Bk izHkkfor djrh gSA 8. SWOT analysis of our organization should be done before planning fund raising. /ku tqVkus ls igys viuh laLFkk dh rkdr] detksjh] vodk’k pqukSrh dk fo’ys”k.k djuk t:jh gS 11 RSB-TRAINING-Session on Sourcing of funds & FCRA Account

1.10 Sources of Funds /ku ds L=ksr  Individuals: O;fDrxr laidZ i.Birthday occasion tUefnu dk volj ii.In memory of family members ifjokj tuksa dh le`fr ij iii.By enrolling them as member of reception committee for any programme fdlh dk;Zdze dh Lokxr lfefr dk lnL; cukdj iv.Partnership of any one of the activity,d xfrfof/k ds izk;kstu esa Hkkxhnkjh 12 RSB-TRAINING-Session on Sourcing of funds & FCRA Account

13 V. Sponsorship of a child in the hostel fdlh cPps dks Nk=kokl esa izk;ksftr djuk Vi. Publishing special issue of a Souvenir and advertisement in annual report/ advertisement in a page etc. fo’ks”k dh Lekfjdk izdkf’kr djuk vkSj okf”kZd fjiksZV esa i`”B ij foKkiu vkfn Vii. Sale of tickets of cultural programme /any programme lkaLd`frd vU; dk;Zdzeksa ds fVdV dk fodz; Viii. Sale of coupons by school children Ldwy ds cPpksa }kjk dwiuksa dk fodz; Ix. Sale of materials prepared by tribals etc. vkfnokfl;ksa }kjk rS;kj eky dh fcdzh RSB-TRAINING-Session on Sourcing of funds & FCRA Account

1.Of late, govt. has framed policies and made it compulsory social responsibility. ljdkj us uhfr r; dh gS vkSj ;g vfuok;Z lkekftd ftEesnkjh cu x;h gS 2.Quantum of responsibility, 2% of net profit if, dksiksZjsV dk fuoy ykHk vkSj ftEesnkjh dh lhek fuoy ykHk dk 2 %, ;fn (i) sale is > Rs. 500 Cr, fcdzh 500 djksM :i;s ls vf/kd gS] (ii) Capital base is > Rs. 100 Cr iwath dk vk/kkj 100 djksM :i;s ls vf/kd gS] (iii) Net profit is > Rs. 5 Cr fuoy ykHk 5 djksM :i;s ls vf/kd 3. Most of the corporates are having their own, CSR division. vf/kdka’k daifu;ksa us vius [kqn ds] lh,l vkj foHkkx gSaA 4. Are floating foundation / joining hands with other NGOs / working as funding agency vU; xSj ljdkjh laxBuksa ds lkFk gkFk c<krs vius [kqn dk QkmaMs’ku cukrs QafMx,tsalh ds :Ik esa Hkh dke djrs gSa 14 RSB-TRAINING-Session on Sourcing of funds & FCRA Account

5. Instituting awards for best NGOs. loZJs”B xSj ljdkjh laxBuksa dks iqjLdkj nsrs gaSA 6.Directly executing projects in some cases. vius izdYi [kqn pykrs gSa 7. Health care, education and other social causes are the main thrust areas. LokLF; f’k{kk vkSj vU; lkekftd dk;kasZa ij eq[;r;k tksj jgrk gS 8. Almost all PSUs, MNCs, PSBs, Pvt. Corporates are active in the field. yxHkx lHkh lkoZtfud {ks= ds midzeksa] cgqjk”Vªh; daifu;ksa] lkoZtfud {ks= ds cSadksa] izkbosV dkWjikZsjsV {ks= bu ekeyksa esa lfdz; gSa 15 RSB-TRAINING-Session on Sourcing of funds & FCRA Account

9. Corporates are keen to get good proposals for large projects, which is possible only by submitting well prepared project reports by voluntary organisations. daifu;ka vPNs izdYiksa izLrkoksa dh izrh{kk djrs gSa] tks vPNh rjg ls rS;kj fd, x, izdYiksa dk o`Rr izLrqr djus ls gh laHko gS 10. Corporates work beyond tax incentives. dsoy dj izksRlkgu ds fy, gh dksiksZjsVl dke ugha djrs 11. Employees also participate in service activities. deZpkjh Hkh lsok dh xfrfof/k;ksa esa Hkkx ysrs gaS 12. Be in regular touch with the corporates, which are nearby and which are having head office / Corporate office / zonal office etc. and contact their CSR division. dkWiksZjsVl ds lkFk laidZ cuk;s j[kuk] ftudk eq[; vapy dk;kZy; vkids {ks= esa gks] vkSj mudss CSR foHkkx ds lkFk laidZ cuk;s j[kuk cgqr t:jh gS 16 RSB-TRAINING-Session on Sourcing of funds & FCRA Account

1.12 Techniques of Fundraising /ku tqVkus dh rduhd Individuals O;fDrxr  Direct Mail i=] bZesy  Personal Contacts O;fDrxr laidZ  Events dk;Zdzeksa }kjk  Telemarketing VsyhQksu foi.ku  Encouraging annual giving okf”kZd vuqnku ds fy, mRlkfgr djuk 17 RSB-TRAINING-Session on Sourcing of funds & FCRA Account

Corporates dEifu;ka  Sponsorships izk;kstu  Pay roll giving osru ls dkVuk  Cause related marketing m}s’; ls lEcfU/kr foi.ku  Project support izdYiksa dks lgk;rk  Corporate social responsibility fuxfer lkekftd ftEesnkjh  Employee involvement deZpkfj;ksa dh Hkkxhnkjh 18 RSB-TRAINING-Session on Sourcing of funds & FCRA Account