Traffic Safety Improvement Programme EU funded mechanism to improve road safety including 6 areas of measure Organisational Development Accident Information System Vehicle Inspection Primary Road Network Traffic Operations Road Safety Education and Campaigning

Road Safety Education and Campaignig Project Contributing to the improvement of road and traffic safety in the northern part of Cyprus by increasing awareness and understanding of the factors leading to accidents Overall Objective Disseminate information on factors causing traffic accidents. Create an understanding for measures to reduce traffic accidents Specific Objectives Capacity Building

Results of Analysis High accident/vehicle ratio Factors negatively affecting road safety Poor driver training Lack of intensive traffic inspections Bad road infrastructure Lack of proper traffic signalisation Lack of mass transportation systems Lack of first-aid training

Analysis Results Main driver faults Excess speed Driving impaired by alcohol Disrespect of right of way Driver distraction Disuse of seat belts Psychological factors (Perception that risk of getting caught is low or mis-behaviour affected by others around, etc.)

Analysis Results Risk Groups

Social properties contributing to the solution Civil society organisations widespread and a high number of media channels. Sensitive towards social issues and common habit in getting organised around these issues. A small, highly interactive and educated community: En educated society valuing judgements of others and public opinion.

İşbirliği Ortamı

Campaign plan and strategy Achievements Capacity Building Training Needs Analysis Information Needs Analysis Training Content Media Reporters, Young Drivers, Driving School Teachers, Professional Drivers, Regulation and Enforcement, Traffic Police, Elementary School Students Campaign plan and strategy with the stakeholders Campaign Materials BROCHURES FLIER BUMPER STICKER PRESS MEETINGS/ RELEASES Facebook Youtube Twitter Flickr POSTERS TV FİLMS RADIO SPOTS INSERTS BULLETINS www.trafikveyolguvenligi.info CONFERANS

Brochures 20,000 brochures prepared on 10 different subjects (2000 prints of each). In addition, 22000 pieces of all brochures as an insert to Kıbrıs, YeniDüzen and Havadis newspapers. Electronic copies were sent to university students in cooperation with the universities and to the members in cooperation with the chambers. In total 42,000 printed brochures

Fliers 25,000 pieces. Residential area Amount Iskele 2500 Morphou 3100 Kyrenia 6200 Famagusta 6250 Nicosia 8500

Posters 7 different posters with 200 copies of each hang on the public buildings, universities, driving schools, media companies.

Bumper Sticker 25,000 stickers were prepared and distributed in cooperation with the CSOs, universities, municipalities and other public organisations.

Bültenler 7 different bulletins were prepared and distributed to more than 770 personal e-mails.

www.trafikveyolguvenligi.info

TV Films 6 TV movies and 4 radio spots on driver distraction, seat belt and child restraint, use of helmet while motorcycling, professional drivers and alcohol themes. Broadcasting was started on 25th of May for 2 months at prime time - daily 80 broadcasts on 5 local channels (BRTHaber and BRT Aile, Genc TV, Kıbrıs TV and SIM TV). Broadcasting of 4 radio spots started in parallel to the TV movies in Bayrak FM, First FM, Kıbrıs FM and SIM FM - 68 broadcasts per day.

Social Media

Newspaper Articles / TV Programs Press Meeting, Releases and campaign materials resulted in 47 Articles in local press, 9 TV programs on local TV channels.

Trainings Media Reporters – Effective journalism for road safety, 18-24 age group young drivers – Safe Driving Techniques, Driving School Teachers – Training of the trainer, Professional Drivers – Road Safety Training, Units in charge of Regulaton and Enforcement - Road Safety Workshop, Traffic Police - Effective Traffic Inspections Elementary School Students – Traffic Training

Training Organisations Workshop with media reporters Organised on 10 March 2011 in Merit Nicosia. Safe Driving Techniques for young drivers Organised twice on 20 and 21 April in Nicosia with a practical and theoretical content. Driving School Teachers Organised as a 1.5 days training on 27-28 April 2011 in the Turkish Cypriot Chamber of Industry. Professional Drivers Training Organised on 29 April in the Turkish Cypriot Chamber of Industry. Workshop with the units in charge of regulation and enforcement Organised on 3 May in Merit Nicosia. Training for the traffic inspection units of DG Police With support of the DG Security of Turkey organised on 31 May in the Turkish Cypriot Chamber of Industry. Training for kids – prepared as a digital media containing practical information, games and puzzles. 15,000 CD were prepared for dsitribution to all elementary schools in cooperation with the stakeholders. In total 130 individuals + all elementary school students

Capacity Building Capacity Building workshop organised on 9 November 2010 in Nicosia Merit Hotel. To mobilise effective cooperation for the road safety education and campaigning 3 focus group studies, Road Safety Campaign Guidelines. Public Organisations Universities Municipalities DG Police City Planning

Arkamızda Ne Bırakıyoruz? What are we leaving behind? Arkamızda Ne A sustainable campaign for the Sub-Committee and the other stakeholders Sustainable training capacity with training programmes and trained trainers Arkamızda Ne Bırakıyoruz? What are we leaving behind? Arkamızda Ne Bırakıyoruz? Arkamızda Ne Bırakıyoruz? Arkamızda Ne Bırakıyoruz? Arkamızda Ne Bırakıyoruz? “ I PROMISE to obey traffic rules” motto recognised by the community Promise of the community leaders for a solution in road safety Cooperative environment for the stake-holders

Everything is available from the Website www.trafikveyolguvenligi.info All the training programmes, Campaign Materials, Press Pack

Impact Assessment Self Reporting Technique – Comparison of before and after campaign surveys: an increase in the number of people who are aware of the road safety campaigns by 74%, two thirds of the society is informed about the EU funded Road Safety Education and Campaigning project and can recall the motto of the campaign “I PROMISE to obey the traffic rules!”

Come on to Promise…. We promised to obey traffic rules, let’s keep our promise. Let’s invite others to promise. Let’s Not drive when impaired by alcohol, Drive at a speed convenient for the road conditions, Respect others right of way, Be aware of the risks we take, Not talk on the phone while driving. DRIVE ON SAFE ROADS.

Thanks to everybody for their cooperative approach…