Yoon Hee Jin Chareef Jaiaree Chen Po Yen Nguyen Ba Quang Nhat GROUP 4 - Creativity

1. Macro/Micro Trend

Macro/Micro Trend (1/2) Live Longer Nowadays the number of elderly people have been increasing in our society because of advances in medicine and technology

2. Key Drivers of The Trend

Key Drivers of The Trend (1/3) →Live Longer← B. Be optimistic85dc A. Exercise

Key Drivers of The Trend (2/3) →Live Longer← C. Eat healthy food ex. organic foods D. Health medicines and food

3. Target Consumer & Demographics

Presentation Date 12 / 08 / 13 Target Customer Fitpital

Target Market According to website name provides the statistic about the older people that The number of elderly people increased by 5.76 million during By the year 2008, with the elderly population of 11%, Vietnam population starts aging.

According to the medium-variant population projections of the United Nations (2004), there are about 610 million people aged 60 and over (or 10 percent of the world population in 2000). The number of elderly people reached 672 million in 2005 and this number is expected to grow to around 1.9 billion people (or 22% of the world population) in Vietnam is experiencing the changes just described. Target Market

According to the statistics from the 2008 Vietnam Household Living Standard Survey, the total of elderly people estimated 9.47 million accounted for 11% of the total population. Target Market

By the year 2020, Vietnam is expected to have more than 12 million older persons. Target Market

Segmented by Demographics 1. Old People - 50 and above (Main Target) Old people can access everywhere and use everything in Fitness, including Fitness, Hospital and Pool and also be able to get services from Personal Trainer and Personal Nutritionist from Fitpital. Target Market

From website name ilo.org gave the information and statistic about disabled people in UK that In Viet Nam, more than six million persons age 50 or older, or approximately 7.8 per cent of the population, have a disability according to the 2009 Census. However, recent statistics based on the World Health Organization’s (WHO) framework, known as the International Classification of Functioning, Disability and Health (ICF), showed that disabled persons accounted for 15.3 per cent of the country’s population 1. Target Market

A vast majority of people with disabilities in Viet Nam, or 75%, live in rural areas and attend school at rates far below those of non-disabled persons. Literacy rates are much lower for adult persons with disabilities (76.3%) than those without disabilities (95.2%) 2. Target Market

2. Disabled People - Any Ages. Disable people such as handicapped, Blinded or Deft can access the machine that allowed by doctors in hospital first. And also be able to get services from personal trainer and personal nutritionist too. Target Market

4. Describe what they are purchase

Products/services Old People in Vietnam currently buy…

Activities old people currently enjoin Chess game

Activities old people currently enjoin Drama and Reform – the traditional acting in Vietnam

Offering Fitness programs for Physical Health. Clinic service: support old people about healthy issues. Offering leisure activities for Mental Health Allowing old people to come to practise for a better healthy

Fitness Leisure activities ClinicPool Personal Trainer Personal Nutritionist

Physical Health and Mental Health the main different points HealthFitness Central Physical Health Mental Health

Physical Health Fitness Indoor and Swimming Pool Fitness Outdoor

Mental Health Creating leisure activity programs such as Chess game, Drama or Reform.

Operational Plan

1. Premium member This group of customers will hold the gold card and can access everything including fitness and hospital including personal trainer and nutritionist (full payment required)

2. Normal member This group will hold the silver card and can access just the programs that our heathcenter provided without personal trainer and personal nutritionist, if this group want personal trainer and personal nutritionist, they can pay again month by month(cheaper payment)

Creating a community and a network for old people.

5. How is the trend affected by the environment they live/work in

Why Health Is Important For Older Adults?

Health Services Preventive health services are valuable for maintaining the quality of life and wellness of older adults Older adults use many health care services, have complex conditions, and require professional expertise that meets their needs

Quality of Life Through programs that address chronic improving their health condition. Government agencies are improving the quality of life for older adults Most older adults want to remain in their communities as long as possible

Fitness For The Elderly People Fitness and exercises for the elderly people can help in number of ways: Benefits not only include weight maintenance and weight loss as with any age group, elders can also enjoy a healthy life and minor risks of disease, plus maintain diseases’ symptoms to a comfortable level.

Fitness for elderly people does not have to be complicated or hard. There are numerous gentle elderly fitness programs available As well, fitness for elders can aid relieve symptoms of joint pains and arthritis, especially water aerobics, stretches and yoga. Definite exercises are also thought to aid with symptoms of diabetes and some other diseases.