Empire construct “Green empires for your high life!”

Our mission is to develop the amount of green spaces, by constructing light structures for all kind of purposes in trees. We intend to use eco- friendly materials in order to teach people how to use construction materials without harming nature and our beloved trees.

Our business will be located in the ClujNapoca. Because this kind of construction is new on the market in Transylvania, we do not have competitors, except some small business that operate with the construction of light structures, but on the ground.

Construction of light structures in trees, using ecological materials Selling ecological materials for constructions Selling natural drinks in a restaurant in a tree Ecological awareness campaigns Research for improving the quality of the wood DOMAINS OF ACTIVITY

1st YEAR Buy trees Hire a truck Sell eco-frindly materials Start adevertising Build tree houses for children PLAN OF OPERATIONS

2nd year Buy land Buy a truck Open a cafe PLAN OF OPERATIONS

3rd YEAR Open a showroom Build the headquarters Start research PLAN OF OPERATIONS

By the 5th YEAR Collaboration with the Research Center on Settlements and Urbanism from Babes-Bolyai University and with Local Council

COMPETITORS Company NameCityDomain of actitiy IRATA Brasov UK company, rope access in constructions in natural environment Bio Haus Covasna Wood houses, and eco materials Rims Construct ClujNapocaProjection and execution of wood houses and bungalows

POTENTIAL CLIENTS Kindergartens Individuals Entreprenours Local Councils

SWOT  Because we have in our responsibility green spaces we are free from local taxes  Children are the main clients and parents can’t resist to their influence  We have the support of more NGOs which have the main objective in improving the quality of the environment  The possibility to obtain European founding  Minimum impact because it fits very well with the environment  We are new on the market and the most people can be reluctant  Less government support than in other countries  Economy is recovering after a period of recession  The area of activity is not so well known in our country  Few green spaces  Difficult access for disabled or old people  Difficulty of building plumbing system

SWOT  Education of citizens with respect to green environment  Exploring a new sector of market  Novelty of the concept  The use of ecological materials  Increasing labor costs  Activity seriously reduced during winter season  The long time needed for a tree to reach maturity  The existence of old trees that cannot sustain the wood structures.

MARKETING OBJECTIVES Intense advertising of the products and services Obtaining partnerships with the local autorities and NGOs Raising the number of demands Raising awareness about ecological matters

MARKETING STRATEGIES The acquisition of strategic grounds for the future works (forests) Maintaining constant prices for labor force, transportation and equipment Collaboration with NGOs Organization of educative competitions

ADVERTISING STRATEGIES To make a website containing the different activities and the offered activities Opening a showroom Advertising on social networks

Administrative Council (2+1) (4+1) General Director (1) Research Department Researchers (3) Projection & execution Department Architect (1) Engineers (2) Workers (5 +2 ) Economic and Administrative Department Accountant (1) Supply (1+1) PR and Human Resources Human resources (1) PR (1+1) ORGANIZATIONAL STRUCTURE

Nr. Crt.Item Cost (RON) 1Tools laptops2400 3printer399 4stationary2000 5wages & contributions utilities publicity1000 8taxes800 9car rent purchased eco-materials construction materials90000 total FINANCIAL PLAN 1st YEAR Nr. Crt.Item Income (RON) 1selling tree-houses selling eco-materials External founding initial investition30000 Total225000

2nd year FINANCIAL PLAN Nr. Crt.Item Cost (RON) 1refill tools1250 2wages & contributions truck eco-materials plumbing and windows construction materials stationary administration land aquisiton café construction & supplies45000 total Nr. Crt.Item Income (RON) 1selling tree-houses selling eco-materials café Total890000

FINANCIAL PLAN 3rd YEAR Nr. Crt.Item Cost (RON) 1refill tools1350 2wages & contributions open showroom & HQ construction materials stationary3000 6administration eco-materials café supplies unpredicted costs10000 Total Nr. Crt.Item income (RON) 1selling tree-houses selling eco-materials café hiring tree houses40000 Total970000

FINANCIAL PLAN

Using alternative sources of energy Checking and replacing of tools in time Elimination of downtime for the labor Optimization of the transportation of workers and materials through good planning Employment of qualified personnel By growth of the production of own raw material FINANCIAL PLAN

Thank you for your attention and we invite you to a cup of coffee in our tree restaurant! …In ten years or so…