Igniting your Economic and Social Impact through Cross-Sector Partnerships Society for Financial Education and Professional Development

Sea Change

The New Normal For-profits: It’s my money!

The New Normal For-profits: It’s my money! Nonprofits: Business value proposition

Cross-Sector Partnership

Benefits to Special Olympics Soccer balls

Benefits to Special Olympics Soccer balls Many new volunteers

Benefits to Special Olympics Soccer balls Many new volunteers Coverage in Levi’s corporate newsletter

Benefits to Special Olympics Soccer balls Many new volunteers Coverage in Levi’s corporate newsletter Levi executive came on Board of Directors

Benefits to Special Olympics Soccer balls Many new volunteers Coverage in Levi’s corporate newsletter Levi executive came on Board of Directors Media coverage throughout the Bay Area

Benefits to Special Olympics Soccer balls Many new volunteers Coverage in Levi’s corporate newsletter Levi executive came on Board of Directors Media coverage throughout the Bay Area Top two or three funding partners

Benefits to Special Olympics Soccer balls Many new volunteers Coverage in Levi’s corporate newsletter Levi executive came on Board of Directors Media coverage throughout the Bay Area Top two or three funding partners Recognition influenced other businesses to support Special Olympics

Benefits to Levi

Employees brought new skills back to their jobs and became more valuable to Levi

Benefits to Levi Employees brought new skills back to their jobs and became more valuable to Levi Employees experienced the benefits of helping those less fortunate

Benefits to Levi Employees brought new skills back to their jobs and became more valuable to Levi Employees experienced the benefits of helping those less fortunate Deeper understanding of their community and its needs

Benefits to Levi Employees brought new skills back to their jobs and became more valuable to Levi Employees experienced the benefits of helping those less fortunate Deeper understanding of their community and its needs Enjoyed a sense of pride and accomplishment

Benefits to Levi Employees brought new skills back to their jobs and became more valuable to Levi Employees experienced the benefits of helping those less fortunate Deeper understanding of their community and its needs Enjoyed a sense of pride and accomplishment Served on Board and gained new insight

Benefits to Levi Employees brought new skills back to their jobs and became more valuable to Levi Employees experienced the benefits of helping those less fortunate Deeper understanding of their community and its needs Enjoyed a sense of pride and accomplishment Served on Board and gained new insight Received exceptional media coverage

Benefits to Levi Employees brought new skills back to their jobs and became more valuable to Levi Employees experienced the benefits of helping those less fortunate Deeper understanding of their community and its needs Enjoyed a sense of pride and accomplishment Served on Board and gained new insight Received exceptional media coverage Put Levi Corporate Social Responsibility into action

Business Value Proposition

If it doesn’t make $$...it doesn’t make sense.

How many benefits can a nonprofit receive by partnering with a for-profit?

Multiple Benefits from Cross-Sector Partnerships 31 Benefits to Nonprofit Partner

Top 10 Nonprofit Benefits 1)Increase funding

Top 10 Nonprofit Benefits 1)Increase funding 2)Expand donor base

Top 10 Nonprofit Benefits 1)Increase funding 2)Expand donor base 3)Connect to new business partners

Top 10 Nonprofit Benefits 1)Increase funding 2)Expand donor base 3)Connect to new business partners 4)Attract in-kind donations

Top 10 Nonprofit Benefits 1)Increase funding 2)Expand donor base 3)Connect to new business partners 4)Attract in-kind donations 5)Provide professional development for employee

Top 10 Nonprofit Benefits 1)Increase funding 2)Expand donor base 3)Connect to new business partners 4)Attract in-kind donations 5)Provide professional development for employees 6)Attract new volunteers, Board, pro bono services

Top 10 Nonprofit Benefits 1)Increase funding 2)Expand donor base 3)Connect to new business partners 4)Attract in-kind donations 5)Provide professional development for employees 6)Attract new volunteers, Board, pro bono services 7)Increase brand recognition

Top 10 Nonprofit Benefits 1)Increase funding 2)Expand donor base 3)Connect to new business partners 4)Attract in-kind donations 5)Provide professional development for employees 6)Attract new volunteers, Board, pro bono services 7)Increase brand recognition 8)Increase media coverage and media relationships

Top 10 Nonprofit Benefits 1)Increase funding 2)Expand donor base 3)Connect to new business partners 4)Attract in-kind donations 5)Provide professional development for employees 6)Attract new volunteers, Board, pro bono services 7)Increase brand recognition 8)Increase media coverage and media relationships 9)Connect your leadership to community thought leaders

Top 10 Nonprofit Benefits 1)Increase funding 2)Expand donor base 3)Connect to new business partners 4)Attract in-kind donations 5)Provide professional development for employee 6)Attract new volunteers, Board, pro bono services 7)Increase brand recognition 8)Increase media coverage and media relationships 9)Connect your leadership to community thought leaders 10)Develop earned income opportunities

How many benefits can a for-profit receive by partnering with a nonprofit?

Multiple Benefits from Cross-Sector Partnerships 38 Benefits to For-Profit Partner

Top 10 For-Profit Benefits 1)Increase sales of products or services

Top 10 For-Profit Benefits 1)Increase sales of products or services 2)Increase employee engagement, morale and retention

Top 10 For-Profit Benefits 1)Increase sales of products or services 2)Increase employee engagement, morale and retention 3)Increase customer and brand loyalty

Top 10 For-Profit Benefits 1)Increase sales of products or services 2)Increase employee engagement, morale and retention 3)Increase customer and brand loyalty 4)Draw media attention and coverage for free

Top 10 For-Profit Benefits 1)Increase sales of products or services 2)Increase employee engagement, morale and retention 3)Increase customer and brand loyalty 4)Draw media attention and coverage for free 5)Provide motivating purpose for their company and employees

Top 10 For-Profit Benefits 1)Increase sales of products or services 2)Increase employee engagement, morale and retention 3)Increase customer and brand loyalty 4)Draw media attention and coverage for free 5)Provide motivating purpose for their company and employees 6)Increase shareholder return

Top 10 For-Profit Benefits 1)Increase sales of products or services 2)Increase employee engagement, morale and retention 3)Increase customer and brand loyalty 4)Draw media attention and coverage for free 5)Provide motivating purpose for their company and employees 6)Increase shareholder return 7)Increase employee skill development, teambuilding, leadership

Top 10 For-Profit Benefits 1)Increase sales of products or services 2)Increase employee engagement, morale and retention 3)Increase customer and brand loyalty 4)Draw media attention and coverage for free 5)Provide motivating purpose for their company and employees 6)Increase shareholder return 7)Increase employee skill development, teambuilding, leadership 8) Attract new business partners and relationships

Top 10 For-Profit Benefits 1)Increase sales of products or services 2)Increase employee engagement, morale and retention 3)Increase customer and brand loyalty 4)Draw media attention and coverage for free 5)Provide motivating purpose for your company and employees 6)Increase shareholder return 7)Increase employee skill development, teambuilding, leadership 8)Attract new business partners and relationships 9)Generate recognition for the good they create in society

Top 10 For-Profit Benefits 1)Increase sales of products or services 2)Increase employee engagement, morale and retention 3)Increase customer and brand loyalty 4)Draw media attention and coverage for free 5)Provide motivating purpose for your company and employees 6)Increase shareholder return 7)Increase employee skill development, teambuilding, leadership 8)Attract new business partners and relationships 9)Generate recognition for the good they create in society 10)Receive a tax donation for contributions

Partnership Goals To meet the business objectives of each partner

Partnership Goals To meet the business objectives of each partner To have a clear focus and impact on the greater good

Business Value Proposition

Critical Importance of Alignment

Best Door to Open

Marketing Budgets 100 to 1,000 times greater than philanthropic budgets

Cause Marketing

Tom’s Shoes

Dawn Saves Wildlife

Did You Know? 92% of the public have a more positive image of a company that supports a cause they care about Cone, Inc.

Did You Know? 92% of the public have a more positive image of a company that supports a cause they care about 85% of the general public wants to buy a product that supports a cause Cone, Inc.

Did You Know? 92% of the public have a more positive image of a company that supports a cause they care about 85% of the general public wants to buy a product that supports a cause 87% of the general public are likely to switch from one product or service to another if the other product or service is associated with a good cause Cone, Inc.

The Promise

Create a Greater Good!

You are in the Right Place You understand the new normal

You are in the Right Place You understand the new normal You bring more benefits to a partnership

You are in the Right Place You understand the new normal You bring more benefits to a partnership You have a business value proposition

You are in the Right Place You understand the new normal You bring more benefits to a partnership You have a business value proposition You understand the importance of alignment

You are in the Right Place You understand the new normal You bring more benefits to a partnership You have a business value proposition You understand the importance of alignment You know to open the marketing door first

You are in the Right Place You understand the new normal You bring more benefits to a partnership You have a business value proposition You understand the importance of alignment You know to open the marketing door first You understand partnerships bring more benefit than any other form of business

“ Win-Win for the Greater Good reveals the true essence of success - focusing on the business objectives of your partner, while striving together to create a greater good.” Casey Sheahan, CEO, Patagonia, Inc. “Read it and learn from a master!” James E. Austin, Harvard Business School “A ‘must read’ for any organization.” Howard Behar, President, Starbucks Coffee “Worth its weigh in fundraising gold.” Peggy Duvette, Executive Director, WiserEarth “An amazing compilation of great ideas!” Sherri Lewis Wood, Founder, One Warm Coat “Best book ever written on this important subject!” Mary O’Mara, Executive Director, MarinLink Available on Amazon.com

Thank you! Bruce Burtch