Nursing Facility Transition and Diversion Module 3: Outreach Activities

Overview of Module #3 Outreach Activities and Resources  Word of Mouth Outreach  Marketing and Presentation Outreach  Activity  Outreach Contacts Resources

Outreach Activities and Resources Word of Mouth Marketing and promotional effort  Brochures  Letters  Presentations  Newspaper Stories

Word of Mouth Outreach Learn about other person and their job Explain options Develop foundation for on-going collaboration Drop off business cards and brochures if you have them

Marketing and Presentation Outreach Brochures and presentations should cover:  Long term care options  Rights to community-based long term care  Role and services of agencies  Importance of consumer participation and control of process  Risk factors for permanent nursing facility placement

Activity Who do you want spreading the news by word of mouth? Who will you target for presentations? Begin your marketing plan!

Outreach Contacts Nursing facility residents  Local Long Term Care Ombudsman  (866)

Outreach Contacts Center for Independent Living staff Local waiver agent staff Adult Services workers from the Department of Human Services

Outreach Contacts Hospital and rehabilitation center discharge planners Ambulance personnel

Outreach Contacts Nursing facility social workers and other staff

Outreach Contacts  Senior Housing, Senior Meals, Senior Centers  Advocacy Organizations—Arcs  Social Service Organizations outreaching to racially and ethnically diverse people  Churches  Self-Help and Support Groups  Physicians  Other—CMH, OBRA, Hospice Staff, Elder Law Attorneys

Nellie Owned home in the community with grandson and husband 6-month stay in nursing facility Nursing facility closure Wanted to return to the community Successful transition due to collaboration with Nellie’s direction

Resources related to nursing facilities Nursing Facility Listings  State of Michigan site:  Medicare site: State Long Term Care Ombudsman Office  (517)  click on the Ombudsman Program under Quick Links on the right hand side of the page Citizens for Better Care:  Fact Sheets  Contact information for many local ombudsmen

Resources for Community Outreach Centers for Independent Living Listings  Senior Center Listings  Check your phone book  Look up resources on Waiver Agent Listings 

Resources for Community Outreach Area Agency on Aging Listings  Local Department of Human Service Office Listings  Support Group Listings and Locations  click on self-help support groups (currently the link does not work, but they are searching for funding) Arcs in Michigan 