Session 13 Gaining Support for Risk Communication Session 13 Slide Deck Slide 13-1

Session 132 Objectives 13.1Discuss different support types and sources. 13.2Explain fundraising strategies. Slide 13-

Gauging Support The level of effort The campaign duration Session 133 Slide 13-

Fundraising – A Complex Process First recognize and accept additional funds are required. Fundraisers must know how and where to acquire resources. A fundraising plan guides the effort. Session 134 Slide 13-

The Fundraising Plan Fundraising Goal –Money –Human and material resources Accuracy vital –Motivating factor –Performance measure Session 135 Slide 13-

Fundraising Factors How much is actually needed How much can realistically be raised Session 136 Slide 13-

Project Budget Considerations Equipment Rental space Utilities Services Other fees Ongoing/recurring costs (leeway) Session 137 Slide 13-

Fundraising Resources Fundraising campaign leadership Solicitors List of prospective donors If resources are insufficient: –Enlarge resources to meet the goal –Reduce the budget Session 138 Slide 13-

Types of Program Support Cash In-kind donations Volunteer resources Session 139 Slide 13-

Cash Most versatile Presents few restrictions Must be used in support of the project Session 1310 Slide 13-

In-Kind Resources Donated, but are not cash or volunteer human labor Can be easier to acquire than cash –Require a smaller financial commitment from donors –Have less of a “bottom-line” impact –Have less resource competition –Can provide valuable tax incentives Session 1311 Slide 13-

Volunteer Resources People with no money or resources can still help. Strong goodwill incentives. Volunteers can be used for almost any aspect of the campaign. Many options to reach prospective volunteers. Session 1312 Slide 13-

Sources of Support Individual donors Business/corporate donors Small businesses Foundations Local, county, State, and Federal government grants Religious organizations Civic organizations Fee generation Partnerships Session 1313 Slide 13-

Individual Donors Represent the majority of charitable donations. 75 − 90% of fundraising typically from individuals. Each donation is typically small in comparison. Successful because: –Require smaller financial commitments. –Outreach promotes the project. –Individual donors tend to give repeatedly, and become spokespeople for the cause. Major donors Session 1314 Slide 13-

Business/Corporate Donors Second in scope to individual donors. Many corporations maintain separate gift- giving foundations, but also provide funding outside of these separate institutions. Business’ motivation guides giving/approach strategy. Bigger corporations mean bigger budgets, but more competition. Session 1315 Slide 13-

Small Businesses Exist in every community Have a much greater stake in community success and viability Differences between large and small businesses Session 1316 Slide 13-

Foundations Exist almost exclusively for donating money. $400 billion in foundation assets in the United States. All foundations have a mission and program areas: –Types of projects –Types of recipients Session 1317 Slide 13-

Foundation Categories Community Foundations Public Foundations Family Foundations Private Foundations Session 1318 Slide 13-

Government Grants Exist at all government levels. Perpetual but unpredictable. Finding grants is challenging. Grants address specific program areas. Session 1319 Slide 13-

Religious Organizations Every community is served by religious organizations. Most have national offices as well. Often a great source of volunteer support. Effective for projects with disadvantaged groups. Churches are often able to provide venues. Session 1320 Slide 13-

Civic Organizations Kiwanis, Elks, Rotary, Jaycees. Make grants in the communities where they operate. Can help introduce fundraisers to other community stakeholders who are potential funders. Session 1321 Slide 13-

Fee Generation Can ensure steady income if permitted. Product/service is offered to lure donors. “Suggested donation” fees are an option. Fee generation alone has provided sustainability to many projects. Requires creativity. Can make the organization feel “self- supporting.” Session 1322 Slide 13-

Partnerships Community stakeholders each benefit from reduced vulnerability. Skills and resources may be pooled. Partnerships can provide unique access. Session 1323 Slide 13-

Implementing a Fundraising Strategy Always begin with “low-hanging fruit” –Family, friends, employees, volunteers, vendors, board, etc. Important that donors feel those close to the organization are willing to invest/show support. Vendors can be a great source of support, if allowed. Session 1324 Slide 13-

Fundraising Strategy Factors Timing Amount of funding required Available resources Profile of project Fundraising environment Sequence (of asking different sources) Values (vis-à-vis fundraising methods) Legal and regulatory issues Session 1325 Slide 13-

Approaching Individuals Must be identified/approached Extensive range of possibilities Key factors: –“Someone I know” –“Have volunteered at the organization” –“Asked by clergy” –“Read or heard a news story” –“Asked at work” –Others Session 1326 Slide 13-

Methods to Approach Individuals Direct mail Special events or activities Internet fundraising Telephone solicitation Door-to-door solicitation Planned gifts Workplace appeals Advertising Session 1327 Slide 13-

Major Donors Require special tactics Deserve special attention Should be approached by senior executives Deserve professionally formatted materials Session 1328 Slide 13-

Corporations/Small Businesses Corporations –Personal connection helps. –Creativity in determining connections. –The interaction is a business proposition as much as a philanthropic gesture. –Should be something offered in return. –Fundraisers must “sell” their organization, good reputation. –Fundraisers must investigate the donor. Session 1329 Slide 13-

Corporations/Small Businesses Small Businesses –Should never be neglected because they are “small.” –Donations are likely to be smaller, but easier to secure. –Donor interests are more focused. –Need for personal relationships is great. Session 1330 Slide 13-

Foundations Need to have the following to approach: –Good research –Great proposal –Time Must be a good match. Must know interests and intentions. Session 1331 Slide 13-

Government Grants Government funding is rarely indiscriminant. Fundraisers must get creative with programmatic vantage points of their projects. Government agencies are strict with guidelines. For NGOs – eligibility requirements can pose obstacles – partnerships can help. Session 1332 Slide 13-

Religious Organizations Large ones operate much like foundations. Restrictions may be specific. Some NGOs restrict religious donations. Session 1333 Slide 13-

Civic Organizations Speakers/guests are opportunity to connect. Public Relations Team. Opportunity to meet local business owners and representatives. –Donations –In-kind Session 1334 Slide 13-