Walt Disney Co.

History Started in 1923 by two brothers – Walt and Roy Disney Started in 1923 by two brothers – Walt and Roy Disney Originally called Disney Brothers Originally called Disney Brothers Changed to Walt Disney in 1926 Changed to Walt Disney in 1926 Walt originally worked for an advertising firm Walt originally worked for an advertising firm

Timeline 1932 – First Academy Award 1932 – First Academy Award 1937 – Snow White and the Seven Dwarfs, Disney’s first full-length film, debuts 1937 – Snow White and the Seven Dwarfs, Disney’s first full-length film, debuts 1955 – Opening of the first theme park in California 1955 – Opening of the first theme park in California 1983 – First international Disneyland opens in Tokyo 1983 – First international Disneyland opens in Tokyo Disney Channel on cable Disney Channel on cable

Business Components Media Networks Media Networks Parks and Resorts Parks and Resorts Studio Entertainment Studio Entertainment Consumer Products Consumer Products

Creativity Walt Disney had very limited economic resources Walt Disney had very limited economic resources He was also burdened with debt He was also burdened with debt He came up with many creative ways to let the public know what he was doing He came up with many creative ways to let the public know what he was doing

Advertising Techniques 1.) Capitalize on current events 2.) Get employees behind product 3.) Embrace new technology 4.) Publicity is better than advertising

The Walt Disney Company Today Annual Revenue of approximately $35 billion Annual Revenue of approximately $35 billion #2 media business (behind Time Warner) #2 media business (behind Time Warner)

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