Designing section 16 marks out of 60 1.Theme and Analysis – 20 mins 2.Research – product analysis – 30 mins 3.Design Brief and Analysis – 20 mins 4.Specification –45 mins 5.Initial ideas –45 mins 6.Design ideas –90 mins 7.Idea evaluation – 30 mins

Theme and Analysis 1.Write up your chosen theme Packaging – an item of attractive and protective packaging for a specific three dimensional product. Point of sale display – an eye catching and effective method of displaying and promoting a new product to people 2. Analysis of chosen theme What is the purpose of the product Why is the product needed What is the product required to do Are there any environmental considerations to do with the product What product ideas come under this theme What are existing products like Who are the potential users Where are the products used 20

Research – product analysis Find examples of 4 existing products – you need a good quality picture Write a paragraph to evaluate each one. This should be fairly brief and it should take up no more than 1 A4 page. Use the headings from the next slide to help you 30

TARGET MARKET – who is the product aimed at? Describe the type of person that would buy this product. FUNCTION – what does the product do? Does it do what it is supposed to do? Does it do anything else? AESTHETICS – what colour, style, proportions, patterns and textures are used on the product? How would you describe the look of the product? MATERIALS – what types are used? Do they have any specific characteristics that are needed for this product? Why has this material been chosen? ERGONOMICS – how does the user interact with the product? COST – what is the selling price? What do you think of this? How does it compare to other products on the market? SAFETY – what safety factors have been considered? Think about safety in production and safety in use. MANUFACTURE – how do you think the product has been produced? What processes have been involved? What level of production has been used to make this product (one off, batch or mass) EMOTIONAL RESPONSE – do you like it or dislike it and why? How does the product make you feel? SUCCESSFUL/NOT SO SUCCESSFUL FEATURES OF THE PRODUCT – what do you feel are the positive and negative aspects of the product. WEIGHT – light or heavy, does this matter? SIZE – how big or small? Why? FORM – what shape is the product and why? PACKAGING – how is the product packages. What do you think about this? What does it tell you? QUALITY – how does the quality compare to other existing products? ENVIRONMENT – where would this product be used? Where would it be sold? EASE OF USE – how easy is the product to use? GREEN ISSUES – what kind of impact do you think this product has had on the environment in production, distribution, use and disposal? DURABILITY – how long do you think the product would last? Are there any maintenance issues?

Design Brief and Analysis 1. Write a design brief I am going to design and make … Purpose User Environment – where Materials 2. Analysis of design brief What will you need to consider? What will you need to find out? DESIGN BRIEF: I am going to design and make an eye-catching DVD point of sale display to hold one DVD case of the film ‘Twilight’. It is designed to advertise the new release of the film, by explaining the film in a quick glance using the film title, film images and other key information. It will be designed to sit on a counter top to display the film. The materials used will need to be robust to withstand the weight of the DVD case and to stand up un-aided. It will have a short product life. ANALYSIS OF BRIEF: Questions that need to be considered before designing?  What background colour card?  What size should the card initially be?  What space does the POS display fit onto?  What size is the DVD case?  What images need to be used?  What information must be on the POS for the film?  How will I ensure the POS is safe?  What age group is it aimed at?  What Materials are the most appropriate?  Should the POS be laminated?  Which gender is it aimed at?  What designs already exist, can they be improved?  Will the POS be recyclable? 20

Specification Write a detailed product specification – this is a list of requirements for your product. Use the headings given and try to write a sentence about each point Include as many points as possible You may want to categorise the points on your specification into Must, Should and May 45

Example TARGET MARKET – user is children aged 5 to 8. Buyer is a parent I have decided to target my pop up book to children aged 5 to 8. They will be my users of my product so it must appeal to them and be appropriate for this age group. It must also appeal to their parents who will be the people buying the book. FUNCTION – a pop up book on the theme of a nursery rhyme My inspiration board and questionnaire have helped me to decide to base my book on a nursery rhyme. 60% of the parents I surveyed wanted a pop up book about a nursery rhyme and from looking at existing products on my image board and Internet research these seem to be appealing to children. BATCH PRODUCTION – must be suitable for batch production The pop up book must be suitable for batch production so I will need to investigate and use manufacturing aids such as templates and stencils to control production.

Function / purpose – what is it meant to do? Form Cost Weight Shape Aesthetics – how will colour, shape, form, texture and pattern influence the design Ergonomics – how will the design affect the user Anthropometrics – what data on humans will you require for this design Texture Colour Style Quality – how will you ensure consistent quality Materials – what qualities are required of the material Finish Manufacture Environment Target market – who are the users of the product Packaging Safety – what safety factors need to be considered Timescale – for how long has the product got to last Performance Maintenance Reliability – how will you ensure the product works as intended Batch production Size Durability Theme Education Features

John Adams Cand. No MUSTSHOULDMAY Display DVD case and information Be interesting Be eye-catching Attract buyers Be stable Be functional Flat pack for ease of transport Have bold clear message/lettering Be lightweight yet strong Occupy a specific space Be easily assembled Assembled without glue Have a limited life span Be freestanding and sit onto a counter top Limited budget Be simple in background colour Have no sharp corners or sharp protruding features Include Key Information: Cert 15 Title Images Be original Be recyclable Occupy a specified surface area Be made of environmentally friendly materials Flat pack to specific size Be easy to print, limited colours to be used – reducing cost Be made of limited nets Be able to tessellate to reduce material waste in production Be unique Be reusable Be full colour Weight and Sizes Must be of size to fit:  DVD case: 190x 135 x 15 mm  Counter top space: ?? x ?? x ?? Mm Manufacture (CAD/CAM)  Use of a computer package such as Adobe for final design layout  Use of a laser printer for quality printing of the images  Use of Roland Camm machine to cut out the nets

Initial ideas One A3 page of initial sketches Detail Colour Label Range of presentation techniques Timed = 45 minutes to fully complete one page 45

RANGE OF PRESENTATION TECHNIQUES Isometric One and two point perspective Freehand sketches Orthographic Use of CAD and ICT Geometric shapes Scale drawings Dimensioning Assembly drawings Colouring crayons Felt tip pens Fine liner Computer print out Pencil drawing Stick in models Annotated photos Thick thin line technique

RANGE OF GRAPHICS MATERIALS Paper Card and board Foamboard Sheet plastic up to 1mm thick Modelling foam PVA, spray, glue gun, glue sticks, epoxy resin, tape, double sided tape, velcro, sticky pads, paper fasteners, eyelets Polymorph, thermochromic inks, photochromic inks, Staples, press fasteners, plastic nuts and bolts

ANNOTATE DETAIL Environmental issues Sustainability Does it meet your design brief? Does it meet the points on your specification? Does it meet the needs of the user? What is it made from? How is it made? Colours Printing techniques Layout

Design Ideas You need to design at least 6 full ideas for your project Drawings should be well presented – use ICT to gain full marks Use a range of presentation techniques Annotate detail – refer to brief and specification Creative ideas, wide range 90

15 John Adams Cand. No. 3443

16 John Adams Cand. No. 3443

Idea evaluation EVALUATION COMMENTS Specification points Design 1Design 2Design 3Design 4Design 5Design 6 SUMMARY AND CONCLUSIONWhich design is the best one to continue to develop and why? All points on specification and all design ideas Write a comment for each specification point against each design Write a conclusion – which one are you choosing to continue with and why. 30