Corporate Mission and Values Lecture 4

Robinson College of Business Mission--The J. Mack Robinson College of Business is committed to excellence in the creation and dissemination of knowledge in business. We prepare students to lead by pursuing ethical, innovative and value- enhancing strategies in a culturally diverse and technologically advanced world. We serve… through complementary research, teaching, and outreach activities…

Robinson College of Business Core Values Excellence-we strive to be the best in everything we do Integrity-we are truthful, fair and accountable at all times Collegiality and Diversity-we respect diverse perspectives and people in a collegial environment Innovation-we encourage and support new ides Partnership-we engage our stakeholders in mutually beneficial ways

Southwest Airlines Mission Statement Mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth.

Southwest Airlines Mission Statement Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.

Nordstrom Service to the customer above all else Hard work and individual productivity Never being satisfied Excellence in reputation; being part of something special

Mary Kay Mission To give unlimited opportunities to women

Wal-Mart Mission Statement To give ordinary folks the opportunity to buy the same things as rich folks

Sony Corporation Mission Statement To experience the sheer joy of advancing and applying technology for the benefit of the public

Walt Disney Company Mission (early years) To make people happy

Walt Disney Company Core Values (revised) No cynicism Nurturing and promulgation of “wholesome American values” Creativity, dreams, and imagination Fanatical attention to consistency and detail Preservation and control of the Disney magic

Walt Disney Company Objectives (today) The Walt Disney Company's objective is to be one of the world's leading producers and providers of entertainment and information, using its portfolio of brands to differentiate its content, services and consumer products. The company's primary financial goals are to maximize earnings and cash flow, and to allocate capital profitability toward growth initiatives that will drive long-term shareholder value.

ServiceMaster Mission To honor God in all we do To excel with customers To help people develop To grow profitably

Merck’s Mission The mission of Merck is to provide society with superior products and services by developing innovations and solutions that improve the quality of life and satisfy customer needs, and to provide employees with meaningful work and advancement opportunities, and investors with a superior rate of return.

Merck’s Core Values Our business is preserving and improving human life. We are committed to the highest standards of ethics and integrity. We are dedicated to the highest level of scientific excellence and our research to improving human and animal health and the quality of life.

Merck’s Values We expect profits, but only from work that satisfies customer needs and benefits humanity We recognize that the ability to excel-to most competitively meet society’s needs and customer’s needs--depends on integrity, knowledge, skill,diversity, and teamwork of employees, and we value these qualities highly

Merck’s Values See article below on River Blindness 29MerckCase.html

Priorities of Corporate Purpose What priority among constituents’ interests best serves society? Which constituents have the strongest claims on the firm’s wealth producing capacity? What purpose creates the best competitive performance?

Key questions to ask about the mission statement? Jim Collins Do you find the mission (purpose) personally inspiring? Can you envision this purpose as valid 100 years from now as it is today? Does the purpose help you to decide what activities to not pursue, to eliminate from consideration

Key questions to ask about the mission statement? Jim Collins Is the purpose authentic-something true to what the organization is all about-not merely words on paper that sound nice? Would the purpose be greeted with enthusiasm rather than cynicism by a broad base of people in the organization? When telling your children and/or other love ones what you do for a living, would you feel proud in describing your work in terms of the mission (purpose)?

Key questions to ask about the mission statement? Jim Collins Does the purpose help you think expansively about the long term possibilities and range of activities the organization should consider over the next 100 years, beyond its current products, services, markets, industries, strategies?