1. 5 BASIS OF CSR 5 BASIS OF CSR INNOVATION LONG-TERM CONSIDERATION VALUE CREATION OPENING AND SENSITIVENESS TO ENVRIRONMENT COMMUNITY SENSE KNOWLEDGE DIVERSITY CREATIVITY COLLABORATION CONFIDENCE WIN-WIN AUTHENTIC DIALOGUE DECENTRALIZED DECISION MAKING SYSTEMATIC VISION FLEXIBILITY SHARED VISION SHARED VALUES COMBINATION COMPLEX INTANGIBLE ASSETS

2. INTERNAL ALIGNMENT SOCIAL BENEFIT High Low Competitive Advantage 1 2 3 4 5 6 Initiatives 1.Go ahead and replace it with your own text. 2. This is an example text. 3. Go ahead and replace it with your own text 4.Go ahead and replace it with your own text. This is an example text. 5.This is an example text. 6. Go ahead and replace it with your own text SOCIAL BENEFIT/ INTERNAL ALIGNMENT

3. ECONOMIC RESPONSIBILITY LEGAL RESPONSIBILITY ETHICAL RESPONSIBILITY DISCRETIONARY RESPONSIBILITY Be profitable Obey the law Be Ethical. Do what is right. Avoid harm Contribute to the community and quality of life CORPORATE SOCIAL RESPONSIBILITY CSR PYRAMID

4. PRIMARY STAKEHOLDERS CORPORATE RESPONSIBILITY SECONDARY STAKEHOLDERS THE ORGANIZATION Employees Shareholders Suppliers Governments/Regulatory Agencies Nongovernmental Organizations Unions Political action groups Media

5. MISSION VALUES CODE OF ETHICS STRATEGIC PLAN, BUDGET SUSTAINABLE REPORT BALANCED SCORECARD OPERATIONAL PROJECTS STAKEHOLDER INVOLVEMENT OF CSR INVOLVEMENT OF STAKEHOLDERS

6. COPORATE RESPONSIBILITY Example text Go ahead and replace it with your own text. This is an example text. Example text Go ahead and replace it with your own text. This is an example text. Example text Go ahead and replace it with your own text. This is an example text. Example text Go ahead and replace it with your own text. This is an example text. 4 BASIS OF CSR

7. IMPACT ON SOCIETY QUALITY OF MANAGEMENT Consumers Shareholders Government NGOs Unions Employees Local communities CORPORATE RESPONSIBILITY

8. CSR STRATEGY MANAGEMENT Adressing key issues In sync with corporate values EXTERNAL STAKEHOLDERS (GENERAL PUBLIC, CUSTOMERS, NGOs, INVESTORS, etc.) Social benefits Priority / Importance Effect on corporate reputation EMPL0YEES Motivation Interest / Commitment Alignement with corporate culture Internal capacity This is an example text. CORPORATE RESPONSIBILITY

9. CAPABILITYCOLLABORATIONINNOVATIONIMPACT (CAUSE)(ENABLER)(EFFECT) CORPORATE RESPONSIBILITY DESIGN EXAMPLE: CSR PROCESS

10. THE ORGANIZATION Employees Shareholders Suppliers Governments/ Regulatory Agencies Nongovernmental Organizations Unions Political action groups Media CORPORATE RESPONSIBILITY