Fashion Then & Now Video Questions What are three components of fashion? How does a fad differ from fashion? Name an item of clothing that is considered “classic”. What does fashion reflect? In the 1900’s, clothing for women was restrictive, with long skirts and corsets. What changed in the 1920’s and why? During the 1940’s, what caused a change in fashion? What decade brought the biggest change in clothing? What are two theories of how fashion is adopted?

September 6, 2006 Journal: The perfect white and black t-shirt are essentials for every wardrobe. They can be very chic with jeans or under suits. Look for stretch and washability. This is the one garment that should always be pristine. If you find a good one – go back and buy 10!

Ch. 7 Fashion Designers Objectives: After completing this study, you should be able to – Explain the role of fashion designers in the apparel industry Identify the names and achievements of famous fashion designers Describe the design process Compare couture and pret-a-porter collections

Examining the Issue Is wearing a designer fashion important to you? Would you pay extra for a designer label?

The Role of Fashion Designers Fashion Designers produce clothing to be sold in a particular market. Design Principles, fabrics, and construction techniques are used to transform their ideas to reality! Designers work at different levels. Most designers specialize in an area of design – swimwear, children, maternity, etc.

High-Fashion Designers “Name” designers Very influential in establishing seasonal styles. Usually known for a special style or look. Turn out collections for specific seasons. Constantly searching for new ideas, designs, fabrics, colors and images.

Apparel Industry Designers MOST designers don’t have name recognition. They work for garment manufacturers who produce a certain brand. Stylists adapt designs created by others to produce less expensive versions. Copies are called “knock-offs” Freelance designers – work independently, selling original designs to manufactures.

The Business of Designing Complicated business not recognized when watching a runway show Designers create hundreds of styles each season, yet never make it to stores. Buyers select the styles they think will SELL!

The Design Process Finding Inspiration Sketching Designs Draping Constantly on the look-out for something new Art exhibits, theater productions, movies, magazines, travel, new fabric textures, patterns, prints, watch how people live, etc. Sketching Designs Very rough, little detail, color may or may not be added Preliminary sketch is called a croquis (kro-KEY) Croquis revised to include details and construction notes Computer Aided Design (CAD) software programs often take the place of hand sketching Draping Drape fabric on dress form or live model Allows the designer to see the actual silhouette and how well suited the fabric will be for the design Selecting Fabrics and Trims Costs, texture, swatches, design their own Making Sample Garments Designer works with a person who makes patterns A trial garment is made of the actual fabric chosen Garment may or may not be revised many times until satisfaction is reached

Designer Collections Couture Designer Ready-to-Wear Licensing (koo-TOOR), French word for dressmaking, designing, making, and selling of high-fashions Haute couture (oht koo TOOR) is the most fashionable, expensive, and exclusive designer clothing – began in Paris several hundred years ago when Rose Bertin made doll clothing that copied Queen Marie Antoinette’s clothes. Designer Ready-to-Wear Copies of the latest Paris collections Pret-a-porter (pret-a-por-TAY) – deluxe ready to wear collections made in French couture houses, more practical and not quite as expensive as couture collections. Collections found in major department stores in U.S. Licensing The legal permission to use your name to promote a product. Royalty – the fee and profits a person is paid for their designs.