The word «design» is an abbrevetion for industrial design. It is a combination of two elements: 1.Applied art 2.Applied science

The aim is to improve the look together with the utility of an object It influences both the process of production and the selling of the item Improve the look together with the utility Process of production Selling of the item

Ferrari is an Italian sports car manufacturer based in Maranello, Italy.

Pininfarina, Ferrari Testarossa.

Renzo Piano, NEMO, Amsterdam

Renzo Piano Weltstadthaus, Köln

Renzo Piano Centre Pompidou, Paris

My idea of ​​a pitch refers to the agora, a meeting and cultural place. A common sharing of a large space for entertainment and well-being that goes beyond the sport. Infact the match lasts two hours, but these structures could live every day all year long. A champion in the world of sport and an example of italian designer.

The interior design is the creation of a place, which takes care of the comfort of the people who will live there; of the utility and quality of forniture and of the human safety. Achille Castiglioni, mezzadro chair.

Zanotta’s sack is shown into the most famous museums of Modern Art all around the world.

Ergonomic: the study of designing equipment to fit the human body, his movement and his ability.

“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” -Coco Chanel-

«Nutrition is not mathematical; it is emotional.» -Massimo Bottura- Each plate is a reconstruction of an idea, a memory, a play on words.

“The five ages of Parmesan” “Tortellini in broth”

The fun is endless, the seriousness is not. (Jean Paul Richter)