Online Dating 2.0 Online Dating & Web 2.0 User Generated Content and European Social Communities

What is Web 2.0? Gartner´s Emerging Technologies Hype Cycle Social Networking Sites Online Dating - de lege lata / de lege ferrenda Conclusion Online Dating Table of Contents

Online Dating What is Web 2.0? Technologies Mashups Power of APIs RSS as an interface End of Software Release Cycle AJAX Podcasts Lightweight Programming Webblogs Data is the next “intel inside“

Online Dating What is Web 2.0? Technologies Web 1.0Web 2.0 Double ClickGoolge AdSense OfotoFlickr AkamaiBitTorrent mp3.comNapster Britannica OnlineWikipedia personal websitesblogging eviteupcoming.org and EVDB domain name speculationsearch engine optimization page viewscost per click screen scrapingweb services publishingparticipation content management systemswikis directories (taxonomy)tagging („folksonomy“) stickinesssyndication

Online Dating What is Web 2.0? Human Face Folksonomies/ Social Networking Wisdom of crowds Turning away from anonymity Awarnessing Collective Intelligence Blogs- phere

Online Dating Meme Map 2.0 Flickr.del.icio.us: Tagging, not taxonomy PageRank, eBay reputation, Amazon: reviews User as contibutor Blogs: Participation No Publishing Bit Torrent: Radical Decentrallization Gmail, Goolge Maps and AIAX: Rich User Experiences Google adSense: Customer self-service enabling the long tall Wikipedia: Radical Trust An attitude, not a technology The Long Tall Data is the “Intel Inside“ Hackability The perpetual beta The Right to Remix “Some rights reserved“ Software that gets better the more people use it Emergent: User behaviour not predetermined Play Granual Addressability of content Rich User Experience Small Places loosely Joined (web as components) Trust your users Strategy Positioning The Web as platform User Positioning You control your own data Core Competences services, not packaged software architecture of Participation cost-effective scalability remixable data source & transfomations software above the level of a single device harnessing collective intelligence

Online Dating What is Web 2.0? Web 2.0 SNS Social Networking Site Online Dating

Online Dating Social Networking Sites What is Social Software? Every piece of software that enables people to interact directly or as a Group: , messenger, blogs, group chats etc. In former times we had insider relationships - close shop networks. Social software on the other side enables everybody to become part of a network: At the beginning were blogs, which can help companies to understand client ‘ s needs Internet swashes into real life - podcasts Mainstream of Minorities - last.fm Consolidation of locality & globality - del.icio.us / flickr Human Information Filter - persons I trust give advise and therefore sort & assess opportunities Surrender of anonymity because one can build up a reputation on the internet

Online Dating Social Networking Sites The value of Social Software / Networking (in adoption of Danah Michele Boyd - University of California, Berkeley) Mrs. Boyd studied in the case of Friendster: how people negotiate context when presenting themselves Examined how the network structure of a meme spreads & connects people Determined the issues involved in articulating one´s social network as compared to behavior-driven network

Online Dating Social Networking Sites Results/Problems were: -the value of the network depends on the value of your connections -Relationship indicators are binary - friend or not -This may cause the problem, that it might be necessary to be friend with somebody for political reasons - this is the main weakness of such kind of systems --> connections are often devalued because trust cannot be guaranteed - it destroys the importance of classical social connectoes and they -Might be not willing to give up heir status -Most users fear the presence of two people: boss & mother Reasons for participating: -reconnecting with long lost friends -Curiosity -To make useful connections - e.g. headhunters -advertisment

Online Dating Social Networking Sites Many are using it for its intended purpose: dating Majority of dating falls into three categories: HookupsDirect PesteringFamiliar Strangers

Online Dating Social Networking Sites The fakester dilemma There exist three form of fakesters: a)Cultural characters (e.g.Homer Simpson) b)Community Characters (e.g.Black lesbians) c)Passing characters While faksters are integral part of social platforms since beginning, Attempts to fight against them resulted in: 1)mass activation of new fakesters 2)Became less interesting for other users, because they valued the creative expression and usefulness of community characters 3)It reflects the weakness of trust in such social platforms As a result social platforms have to find ways to encourage real characters and to avoid anonymity!

Online Dating 2.0 Why Social Software will survive Plentiful dispersion of broad band access for the first time makes new forms of interaction & communication available to the masses. Needs of human beings in a society of knowledge & mass information make more personal ways of making this knowledge available necessary. The best advisor/friend in the end is another human being and not an algorithm or a search engine! Best informant:

Online Dating 2.0 Gartner´s 2006 Emerging Technologies Hype Cycle one of 78 hype cycles released by Gartner in 2006 more than 300 Gartner analysts assessed more than 1,900 information technologies & trends in more than 75 industries, technology markets it gathers the maturity, impact and adoption speed of technologies it highlights the progression of an emerging technology from market over enthusiasm through a period of disillusionment to an eventual understanding of the technology´s relevance and role in a market

Online Dating 2.0 Gartner´s 2006 Emerging Technologies Hype Cycle Each hype cycle follows five stages: 1.Technology Trigger Product launch etc. generates sigificant press 2.Peak of Inflated Expectations Publicity generates over-enthusiasm & unrealistic expectations 3.Trough of Disillusionment They fail to meet expectations - press abandons the topic 4.Slope of Enlightenment Although press may have stopped coverage some business continue to understand thebenefits & practical application of the technology 5.Plateau of Productivity The benefits become widely demonstrated and accepted. The technology becomes stable and evolves through second and third generations.

Online Dating 2.0 Gartner´s 2006 Emerging Technologies Hype Cycle

Online Dating de lege lata At the beginning stands your profile:

Online Dating de lege lata Then you can start searching:

Online Dating de lege lata And you will finally get a huge number of interesting results:

Online Dating de lege lata Then you have to evaluate the results:

Online Dating de lege lata And a lot of information - unfortunately very standardized:

Online Dating de lege lata And then the most difficult thing for men - communication:

Online Dating 2.0 BUT HUMANS ARE NOT ROBOTS AND DATING & LOVE SHOULDN´T BE DONE IN A STANARDIZED WAY !

Online Dating de lege ferenda It should be more friendly & easy to use - you should share friends:

Online Dating de lege ferenda Easy and comprehensive communication:

Online Dating de lege ferenda Easy and comprehensive communication:

Online Dating de lege ferenda Enhanced, more realistic features like an interactive calendar:

Online Dating de lege ferenda Enhanced, more realistic features like an interactive calendar:

Online Dating de lege ferenda New technologies for more convenient search results:

Online Dating de lege ferenda What else can Online-Dating learn from Web 2.0? static content will be swept away by user generated content e.g. usage of tags / user defined interest groups definition of own special interest communities within the community enrichment of data like personal information, photos etc. regarding calendar dates merger of dating, friendship, business pasting away anonymity by enrichment of personal information e.g. using blogs

Online Dating de lege ferenda What else can Online-Dating learn from Web 2.0? mixture of other business models in one (mashups) - for example not only describing music interests, but also offering samples to interested partners convergence of so called scientific dating services like parship with normal flirtplatforms using more easier scientific methods of matching enrichment of profiles by offering possibilities like video uploads, voice samples etc. real loaction based services - you can track your friends or potential flirt partners via mobile phone mobile dating and pc based dating will unify

Online Dating The Future Online Dating Platforms / Neu.de will become: Life Enrichment Tool boxes It cannot guarantee that you will become happy, but it will make your current situation better - guaranteed!

Online Dating The Human Face of Internet

Online Dating for more information Web 2.0 in general: Tim O'Reilly: Richard Joerges: Jared M. Spool: Mario Sixtus: Wolfgang Sommergut: Spiegel: Web 2.0 and dating: Web 2.0 and social networks:

Online Dating 2.0 Thank you for your attention! Dipl.-Ök.Sven Jan Arndt,CIA Managing Director of Nu2M, Neu.de, Pkw.de, MP3.de Wesselinger Str. 28 D Cologne Tel Fax Site 1: Site 2: Messenger: Blog:

Online Dating 2.0 Close Partners: is a group existing of: