One Day Training Programme for Business Trainers and Mentors

I NTRODUCTION TO THE D AY Registration/coffee Introduction Module 1: Your Inner Innovator Coffee (15 mins) Module 2: Types of Innovation Module 3: Mapping your innovation route LUNCH Module 3: Mapping your innovation route Module 4: Y OUR A CTION P LAN Coffee (15 mins) Module 4: Y OUR A CTION P LAN Open questions and answers Close 2

The Innovation Process or... mapping your innovation journey/route "Everyone has the key of their innovation engine, it is up to them to turn it" 3

Theories Innovation theory provides a lot of different theories about: "standardized innovation processes" But innovation PRACTICE shows that …there‘s no one size fits all approach. …innovations cannot be designed divorced from reality …successful innovations need creative and analytical skills …innovation processes should be kept simple 4 Think...simple

The Fours Steps 1. Creativity 2. Strategy 3. Implementation 4. Profitability 5

Step 1: Creativity OBJECTIVES What can I do (to improve my creativity)? Knowledge, Observation Imagination Attitude, Drive & Motivation What depends of my environment? Context Resources Culture 6

Step 1: Creativity 7 Exercise Everybody get a piece of paper and write down their definition of innovation

Step 1: Creativity Possible definitions that we can find in literature… 1."Using old things in new places, ways and combinations“ 2.Creative behaviors possessing an element of newness, novelty, and difference (Herrmann, 1996) 3.Creativity is an act, an idea, or product that changes an existing domain, or that transforms an existing domain into a new one, and creative person is whose thoughts or actions bring these changes. 4.What is there on the wall? 8

Step 1: Creativity 8 Ways Entrepreneurs can Master the Creative Mind 1.Forever curious. 2.Always open to new things 3.Embrace ambiguity 4.Finding and transferring principles 5.Searching for integrity 6.Knowing you can solve the problem 7.Able to visualize other worlds 8.Think the opposite 9

Step 1: Creativity What can I do (to improve my creativity)? Imagination “Every child is an artist. The problem is how to remain an artist once we grow up.” Picasso 1.See the World Through a Child’s Eyes. 2.Connect & Combine ideas 3.Framing and Reframing Problems 4.Challenge Assumptions (Problem with the first right answer) Practicing Innovation (Exercise) Draw a house exercise Different uses for common things (e.g. a brick) 10

Step 1: Creativity Context and constraints People you work with 11

Step 1: Creativity Context and constraints Physical Space 12 Successful CreativityKeep calm, don't talk,Why they are not creative? Kindergarten High School Office

Step 1: Creativity Context and constraints Resources Money is ok, but not enough 13

Step 1: Creativity Context and constraints All the things you have around you 14

Step 1: Creativity Context and constraints Culture (The background music of any community) Weird, or just different? 15

Step 2: Strategy "Determining the usefulness of an idea" TOOL: Six Thinking Hats: Innovation & Creative Thinking (Edward De Bono) 16

Step 2: Strategy "Determining the usefulness of an idea" Six Thinking Hats: Determine the usefulness (and a marketing strategy) for this idea… 15E a bike made completely of recycled cardboard and car tires Exercise

Step 3: Implementation "Putting the new idea into action" 1.The benefits of Mapping Plan A (See in details at Module 4) 2.Treat Life as an Experiment 3.Failing can often be part of the Innovation Process 18

Step 3: Implementation "Putting the new idea into action" Define target outcomes – e.g. increased profit, broader customer base Identify small, easily implementable steps to help you achieve these Assign clear roles and responsibilities. Give guidelines rather than rules Evaluate at each step and adjust as necessary 19

Step 4: Profitability "Maximizing the added value from the implementation of the new idea" 1. Defining: Sets innovation objectives and mobilizes your efforts. 2. Developing: A stream of original ideas tied to real business objectives. 3. Creating: A flexible approach to shepherd innovative ideas to market. 4. Building: Work environment that drives innovation across your organization. 20

Step 4: Profitability "Maximizing the added value from the implementation of the new idea" Innovations follow the customers and thus the market. Research is a necessary, but not the only requirement for innovation. Successful innovation needs implementation on the market. (Innovation) networks are the catalysts for innovation. Economical value results from successful innovation. 21