MARKETING TEAM Kevin La Olga Mejia Teresa Hart William Wild Alyosha Maggin CREATIVE TEAM Ali Cotrell Michael Hall Oscar Edwards Santiago Rockwell Lorenzo.

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Presentation transcript:

MARKETING TEAM Kevin La Olga Mejia Teresa Hart William Wild Alyosha Maggin CREATIVE TEAM Ali Cotrell Michael Hall Oscar Edwards Santiago Rockwell Lorenzo Escalante DESIGN TEAM Lee Sayao Sarah Kornegay

Valencia Health Services  Opened in 1993  Run by the UCSF School of Nursing  Goal: Provide the best in health care services for infants, children, and teens  Located in the Mission District

Why Are We Advertising?  To increase awareness about Valencia Health Services  To attract more privately insured patients

Who Are We Talking To?  Upper middle class working parents, predominantly mothers  Ages 25 to 40  Privately Insured  With children from newborn babies to teens

Why Go To VHS?  VHS’s staff spend time more with their young patients than other pediatric care providers in the San Francisco area

Benefit Support  Research suggests that clinics following the nurse practitioner model have a staff that spends up to twice as much time with their patients  Recently received award for outstanding nurse practitioners and faculty practices

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