Building a successful mobile games for global market Publisher and Developer working together

2 Who is GAMEVIL?

3 GAMEVIL Inc. GAMEVIL JAPAN Inc. GAMEVIL USA Inc. HQ in Seoul, Korea Since January, 2000 Mobile Games Development and Publishing Listed in KOSDAQ (July 2009) Branch office in Tokyo, Japan Since December, 2011 Mobile Games Publishing Branch office in LA, USA Since February, 2006 Mobile Games Publishing  Developed and serviced more than 100 mobile games  Knowledge and experience for global market  Strong both in iOS and Android 100M install base worldwide

Who is GAMEVIL? 4 Sports RPG Action / Arcade Music Some of In-house games Sports RPG Action / Arcade Some of Publishing games Puzzle / Board

5 Selected as the top 11 global publisher by Pocket Gamer Awards 2012 Who is GAMEVIL?

6 Are developers and publishers getting along?

Developer vs Publisher 7 Often times, they dream different dreams under the same roof. Developer saying “Let’s make this happen”. (Our game is so good, we will make millions of dollars with it!) Publisher saying “Let’s make this happen”. (We paid the financial commitment so you’d better listen to us so we can make money!)

Developer vs Publisher 8 If it made a huge success, it’s all good. If not, we have problems. Developer saying, “Users? Marketing? Promotion? Any love to our game? Arrrrrr” Publisher saying, “Updates? Bugs? Retention ratio? Delay? Arrrrrr”

Developers should be well aware what they wish to achieve by working with publishers. Developer vs Publisher Market or territory Financial commitment Investment or financing User acquisition and install base Marketing Analytics Customer service QA Technical support

10 How can publishers better work with developers?

Setting up the right process 11 Alpha version Beta version Live version Data! LaunchQA Updates More Data Feedback Discussion Feedback Discussion Feedback Discussion Feedback Discussion Feedback Discussion Feedback Discussion ……………………and more.. Technical advise during the course of development Engine Graphics Anti hacking

Mutual Discussion 12 There are much things to decide among two parties. Platform Launch schedule Business model Target market Communication protocol and more...

Share the same thoughts 13 MAU DAU ARPPU

14 Some of our experiences

Air Penguin 15 Original game concept by developer Changed Item shop UI First launched with Paid version only No1 in global Apple Appstore Freemium version Had to persuade the developer Launched to Google Play and Korea open markets Several times more download Better ARPPU Balance adjustment

Last War Separated Global and Korea operation More hard core users in Korea iOS and Android users in the same battle zone Increase retention Soldier card is the key More slots encouraging collection and longer play time

Fighter City 17 Originally launched by developer Re-launch with GAMEVIL Analyzed the previous version Added more PvE contents Improved UI Reorganized contents flow Balance adjustment Data analysis Server management by developer Data and statistics page provided by publisher

Plants War 18 Original game concept by developer Set up updates plan and frequency Bugs reported by users Publisher took the actions first Developer fixing and updates

19 Thank you. Any questions?