2013 Annual Strategic Action Plan Evaluation

Overview Background Role of SAP Implementation Evaluation process Council feedback Enhancement of SAP

Background Tool for Long-Term Visioning Process – Budget Process July 2012: City Council consensus reached on modified Strategic Action Plan February 2013: 2011/2012 Budget Audit Report & Citizen Survey Presentation Delivered to City Council June 2013: 2012 Annual Progress Report Delivered to City Council

Role of SAP Tool to implement Council’s Long-term Vision for the City of Palm Coast Vision is dissected into six Long-term Goals for practical implementation Process restructured to bridge a closer relationship with Budget and Performance Measure tracking Vision Vision Statement To be recognized as one of Florida’s premier cities in which to live, work and play

Implementation Tracking (Short-term)Target (Long-term) Performance Measures (Internal) Status Meetings Conducted Quarterly Citizen Survey (External) SAP Evaluation (Direction) Develop Annual Approaches (Action Agenda) Budget & Implement Five-Year Goals Tools for Staff

Evaluation Process Conducted annually to revisit process and progress City Council was provided a “Leadership Guide” (Tool Box) 2012 Citizen Survey SAP Journal 2012 Annual Progress Report and Brochure Draft Placemat (Road Map) Interviews conducted with each Council Member

Organizing Feedback City Council comments are organized according to respective Goal, Objective and Strategy. Staff has evaluated SAP to ensure that existing Strategies remain appropriate and sufficient for City Council’s direction. Draft approaches developed based on feedback. ~ Structure of Upcoming Slides ~ Goal Title Goal provided in full Objective x.x: Summarized x.x.x: General feedback (points of interest) – Action items x.x.? : Staff requests further discussion from Council

City Council Feedback – Goal 1 To anticipate the need for additional services and infrastructure to provide opportunities for mixed use development with goods, services, and employment Objective 1.2: Assess the need to expand infrastructure for sustainable growth 1.2.1: Reinforce long-term planning approach strategy 1.2.3: Focus on our aging neighborhoods’ infrastructure Expansion

City Council Feedback – Goal 2 To develop and maintain a strong economy by supporting the growth and development of new and existing businesses while creating an environment to attract new companies that align with our values Objective 2.1: Prosperity : Reinforce the long-term planning approach 2.1.1: Evaluate Private/Public Partnerships for public benefit and equity 2.1.1: Strengthen City’s involvement in economic efforts Economic

City Council Feedback – Goal 2 To develop and maintain a strong economy by supporting the growth and development of new and existing businesses while creating an environment to attract new companies that align with our values Objective 2.1: Prosperity 2021 (Continued) 2.1.1: Continue to coordinate with the Chamber 2.1.1: Continue to coordinate with Flagler County to attract businesses to our industrial areas 2.1.1: Evaluate other approaches of promoting Fibernet 2.1.1: Develop a plan to identify and promote Business Districts throughout the City Economic

City Council Feedback – Goal 2 To develop and maintain a strong economy by supporting the growth and development of new and existing businesses while creating an environment to attract new companies that align with our values Objective 2.2: Branding and Marketing Strategy 2.2.1: Inventory methods of expanding brand 2.2.2: Develop a brochure highlighting local incentives to promote business recruitment 2.2.3: Diversify tourism beyond existing focus Economic

City Council Feedback – Goal 2 To develop and maintain a strong economy by supporting the growth and development of new and existing businesses while creating an environment to attract new companies that align with our values Objective 2.3: Business Assistance Center (BAC) 2.3.1: Expand awareness of services and support to businesses in the City of Palm Coast 2.3.?: Coordinate with local educational institutions to develop a program to network students with hiring local businesses Economic

City Council Feedback – Goal 3 To leverage our financial strengths while ensuring the City remains committed to fiscal responsibility in delivering value- added services to residents and businesses Objective 3.1: Diversification of Revenue 3.1.1: Evaluate Private/Public Partnerships selection process Objective 3.2: Increase efficiency 3.2.3: Target volunteers to supplement City staff through innovative programs Financial

City Council Feedback – Goal 4 To blend our residential and commercial properties with our “City of Parks and Trails” image to create a sustainable framework of visual appeal while caring for our land, water, air, and wildlife Objective 4.1: Water Conservation Strategies 4.1.1: Integrate cost/benefit element to existing educational outreach initiative for water conservation Environmental

City Council Feedback – Goal 4 To blend our residential and commercial properties with our “City of Parks and Trails” image to create a sustainable framework of visual appeal while caring for our land, water, air, and wildlife Objective 4.2: Recreation and Parks Facilities Master Plan 4.2.1: Continue to focus on phased approach to Long Creek Nature Preserve improvements 4.2.?: Focus on water access elements of the Plan to expand recreational uses Objective 4.3: Green initiatives 4.3.2: Increase public awareness of the City’s ‘Green’ initiative 4.3.3: Evaluate energy conservation strategies for City operations Environmental

City Council Feedback – Goal 5 To enhance the quality of life for our citizens by providing safe, affordable, and enjoyable options for cultural, educational, recreational, and leisure-time events Objective 5.1: Enhance recreational opportunities and experiences at community events 5.1.2: Enhance existing informational program for new residents 5.1.2: Promote opportunities associated with ‘Art in the Park’ program Quality of Life

City Council Feedback – Goal 6 To develop and implement a comprehensive plan to improve City employee skills and performance through education and training; performance management; and personal development opportunities Objective 6.1: To develop a program to improve staff retention and recognize individual skills and talents 6.1.1: Track and report on program activities 6.1.1: Enhance professional growth to encourage retention 6.1.3: Enhance employee appreciation to focus on an exemplary performance approach Workforce Talent

City Council Feedback – Goal 6 To develop and implement a comprehensive plan to improve City employee skills and performance through education and training; performance management; and personal development opportunities Objective 6.3: Customer Service 6.3.1: Develop a process to evaluate and report on public feedback Objective 6.4: Coordinate with regional public and private educational institutions 6.1.1: Evaluate City operations to better target internship opportunities Workforce Talent

Enhancement of SAP Methods to enhance Strategic Action Plan (SAP) process Reference applicable “Strategy” on agenda items Promote SAP throughout the organization SAP report card product: Expand beyond Annual Progress Report through findings of quarterly budget meetings Vision statement is prominently placed on all SAP products Timing of SAP evaluation will move into first quarter of calendar year to better integrate into the budget process

Next Steps