MEDIA LANDSCAPE: FINLAND Panu Uotila

FINNISH MEDIA DAY (15-69 year old, year 2011) total 8 hours 32 minutes television 152 minutes internet 126 radio 103 newspapers 34 books 33 CD, music 33 magazines 21 DVD video 11 TNS Gallup 2011

FINNISH MEDIA DAY

AVERTISING MARKET TNS Gallup 2011 MEDIA CONSUMPTION

INTERNET 89 % uses Internet 75 % uses Internet daily 45 % uses social media 80 % of 16-34 year old uses social media the most popular: Facebook, 2,1 Finnish user Statistics Finland 2011

PRINT MEDIA 31 seven-day dailies, most broadsheet 145 local newspaper, most tabloids Second country in the world for newspaper consumption (483 copies per 1000 inhabit.) 90 % of the newspapers declare they are politically unaffiliated 88 % subscriptions, 12 % single copy sales

PRINT MEDIA Two major publishers account 54 % of the aggregate circulation: Sanoma and Alma Media Consolidation of media ownership leads to cross-media structures The editorial cooperation between newspapers is consolidating Aggregate circulation of Finnish newspapers has reduced from 4,1 million copies (1989) to 2,9 million copies (2012)

NEWSPAPER CONTENT CONSUMPTION KMT Lukija S2010/K2011

76 % READS DAILY NEWSPAPER KMT Lukija 2010

PRINT MEDIA, THE FUTURE? Online first, what is left for print media? Threat: Withering elite media More contextualization, analyses, speculations and foreseeing subsequent news event

MAGAZINES Over 3000 titles, four largest publishers hold ¾ of market share (Sanoma Magazines, Otavamedia, A-Lehdet and Aller Media) Market has developed steadily 23 % of revenues from advertising 90 % of sales based on subscriptions

TELEVISION Three major operators in terrestrial and cable television programming (total viewing share 90 %) : YLE (45 %), MTV Media (31 %) and Nelonen Media (14 %). 12 free-to-air digital television channels Future: More pay-TV channels (now 6 %), convergency to internet

RADIO Public service channels and commercial radios each get half of the audience The public service company YLE has 6 nationwide analogical radio channels and 21 provincial channels Commercial radio companies have 10 nationwide or semi-national radio channels and 47 provincial channels

RADIO YLE is financed by separately collected YLE tax YLE radio channels are in lead in the oldest age group The three biggest commercial radio companies are in foreign ownership Radio advertising is only 4 % of total advertising income