thenoproject.ro | 2 What isThe NO Project? thenoproject.ro | 3 The NO Project Public awareness campaign on Human Trafficking aiming to inform, inspire.

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Presentation transcript:

thenoproject.ro | 2 What isThe NO Project?

thenoproject.ro | 3 The NO Project Public awareness campaign on Human Trafficking aiming to inform, inspire and motivate young people to take action against modern slavery art film sport media dance music social media

thenoproject.ro | 4 The NO Project Under the call “Use your talent against human trafficking”, the project focuses on the involvement of young people through education, art, music, sports, dance, film, mass media and social media.

thenoproject.ro | 5 The NO Project

thenoproject.ro | 6

thenoproject.ro | 7

thenoproject.ro | 8 How does it work?

thenoproject.ro | 9 The NO Project Two axes: ART4FREEDOM – involvement of youth by arts RUN4FREEDOM – involvement of youth by sports

thenoproject.ro | 10 ART 4 FREEDOM

thenoproject.ro | 11 The project was launched on September 2013 through a series of public events during Strada de C’Arte, a big cultural event  Presentations within The NO Project tent - 8 days, 12 hours/day, hosted information sessions on human trafficking and various events  Portrait sessions “Free people”  8 interactive workshops on victims’ vulnerability and traffickers’ recruiting strategies, in which over 200 high school students, teachers and visitors of Strada de C’Arte participated ART4FREEDOM

thenoproject.ro | 12 ART4FREEDOM  Multimedia seminar  Seminar at National Palace of Children Over 150 high school students, teachers, journalists, bloggers and celebrities participated in this event

thenoproject.ro | 13 RUN 4 FREEDOM

Relay race and cross with over 400 participants September, 2013 in A.I. Cuza Park, Bucharest. The entire event was widely broadcasted by journalists and bloggers in press articles, blog and Facebook posts

RUN4FREEDOM

thenoproject.ro | 17 Semimaraton Gerar Running annual competition Place: Bucharest Polytechnic University Campus Weather conditions: -16 degrees Celsius All available places: taken Participants: 101 teams, 3 members each Length: 21 km

thenoproject.ro | 18

thenoproject.ro | 19 Hip-Hop International

thenoproject.ro | 20 Hip-Hop International Information Stand at the Finale of Bucharest International Hip-Hop Contest. Hundreds of children and parents got information and educational materials.

thenoproject.ro | 21

thenoproject.ro | 22 “Women on Matasari” Urban Festival

thenoproject.ro | 23 “Women on Matasari ”  Art Exhibition presenting the work of students from 11 art high schools;  Anti-trafficking film projections;  Choreographic moments and classical music performed by teenagers, ambassadors of the project;  „I am a free person” – photo sessions.  Over 10,000 participants at the event, with more than 1,000 direct interactions.

thenoproject.ro | 24

thenoproject.ro | 25 Prevention activities in Highschools

thenoproject.ro | 26 Prevention Workshops 11 workshops in art oriented high schools form 11 cities of Romania. Online exhibition ro/expozitie/ ro/expozitie/ PLOIESTI BRAILA

thenoproject.ro | 27 BRASOVCRAIOVA

thenoproject.ro | 28 ALBA-IULIA IASI

thenoproject.ro | 29 OUTCOMES 1.Informing youngsters on Human Trafficking phenomenon Achieved: over 800 participants at the direct meetings (a +60% increase); Over 10,000 participants at the public events 2.Involving young artists to further disseminate the anti-trafficking message through their art Achieved: all 11 awareness seminars in art high schools across the country were concluded; 100 artworks were made by students (+30% of the target) 3.Putting the Human Trafficking crime on the public agenda: Achieved: 40 media articles (+33% of the target), 3 TV news reports; 33 blog posts (+65% of the target); 800,000 viewership on social media channels (Facebook and Twitter), meaning +60% of the target. In total, we estimate that around 2 million people were touched by the anti-trafficking message through direct meetings, printed materials (such as leaflets, brochures, posters), traditional media (TV and radio), online and social media. 4.Involving 100 Bancpost employees as project ambassadors. Achieved: Over 200 Bancpost employees became project’s ambassadors, promoting the anti-trafficking message through their participation at different running events and through their own social media channels.