CA III Publisher Lessons 1 and 2 © 2009 M and K Solutions, LLC -- All Rights Reserved

Publisher Lessons 1 and 2 √DTP Features√DTP Terms kerning (character spacing audience layout guides desktop publishing leading (line spacing) digital camera letterhead group logo thumbnail sketch margin guides time frames/deadlines masking/fill effect templates pull quote scanner tracking (character spacing)

Graphic Editing √ crop Graphic file formats:.bmp,.jpg,.gif,.wmf,.tiff) Layer Rotate Skew typography

Publisher Publisher is a desktop publishing program that you can used to create a wide assortment of publications, such as newsletters, brochures, business cards, and restaurant menus. Publisher contains hundreds of pre-designed layouts called templates.

Designing a Publication Your primary responsibility in Desktop Publishing lies in developing, designing and writing your publication, keeping foremost in mind your purpose and your audience. As you design a publication you should keep the following list in mind. ◦ The audience--a group that is the intended target of the material ◦ The message ◦ The purpose ◦ The logo -- a design that represents the company ◦ The time frame/deadline -- project due dates and time allotted for completion

Sketch It Out First Sometimes creating a thumbnail sketch (a simple handwritten or computer design of the publication) is useful so that you and the person you are creating the publication for agree on its design. Logo Here Price and description here Pullquote Address, phone and company info

Special-sized documents Desktop Publishing allows you to create special sized documents such as greeting cards and postcards.

Car Project In the Car Project, you learned to: ◦ Use a digital camera (which records images in digital form). ◦ Create a thumbnail sketch. ◦ Create a flyer. ◦ Add a pull quote (a short amount of text taken from a document and set aside for the reader to see). Pull quote

Letterhead Project A letterhead is the information at the top of a letter that includes a company/person’s names as well as personal information such as the company name, address, logo, phone, etc. Masking is a desktop publishing term for filling a shape (heart, triangle, letter) with an image or design. This is accomplished in Publisher with fill effects.

Letterhead Project A layout guide is a grid used to help arrange text on a document that can consist of margin guides, column guides and ruler guides. Margin guides are the nonprinting lines that show onscreen the margins of the document

Kerning These three terms are important in desktop publishing: Kerning, Tracking, Leading Kerning —addition or removal of space between individual characters in a piece of typeset text to improve it appearance). ◦ Kerning adjusts the horizontal space between two characters. Notice how the K and e are further apart. ◦ Kerning is called Character Spacing in Office ◦ Kerning Notice how the K and e are further apart. K erning

Leading Leading —vertical space between lines of text. ◦ Leading is called Line Spacing in Office ◦ Leading is pronounced like the metal, “lead”. ◦ An easy way to remember that leading is vertical space is that leading rhymes with sledding—the vertical space between baselines of text. Leading is measured in points from baseline to baseline. Leading can be positive or negative. The baseline is the imaginary line the type sits on. This is an example of positive leading. This is an example of negative leading. Notice the extra space between the lines. Notice how the lines are closer together than normal.

Tracking Tracking – (character spacing) adjusts horizontal spacing between all characters on a line. Tracking adjust the horizontal space between many letters. ◦ Tracking also fall under Character Spacing in Office T r a c k i n g Spaces have been added between all characters.

Group Group - combining two or more objects to create a single object. In the above picture, you would need to hold down SHIFT and select each item and them group them.

Scanner In the Book Review Project, you used the scanner to scan in your book covers and ISBN numbers. A scanner is a hardware device used to digitize printed images that are saved in a graphics file format for use at a later

Graphic Editing Crop - to cut off or remove parts to an image Rotate - a function within graphic software that enables a user to turn an image a number of degrees Skew- to turn or place an object on an angle.

Graphic Editing Layer - a feature that allows you to place one image on top of another and edit each independently

Graphic Editing Typography - the study of type as it relates to digital typefaces. Google is a great example of the power of typography.

Graphic File Formats BMP (Bimap Picture) graphic originally used for Paint which produces large file sizes; GIF (Graphics Interchange Format) a type of file format used for images placed on Web pages that can support both transparency and animation; JPEG--(Joint Photographic Experts Group) a type of file format used for image that appear on Web pages; used mostly for photographs;

Graphic File Formats PNG--(Portable Network Graphics) a file format used for images placed on Web pages that is capable of showing millions of colors but is small in file size; TIFF (Tagged Image File) format for storage images including photographs and line art; WMF (Windows Meta File) a file format intended to be portable between applications and may contain vector graphics and bitmap components