Elective Podcast Management Practice Unit Number 5T7Z0065

Course Objectives On successful completion of this unit students will be able to: 1.Critically evaluate and make sense of the theory and practice of management in 21st century organisation and its increasing interdependence on marketing and financial functions of the organisation. 2.Discuss and appraise a wide range of contemporary management theories and how they are applicable in a changing environment. 3.Evaluate alternative approaches to developing marketing strategy and its impact upon organisational performance. 4.Understand the typical framework and constituent roles of organisational accounting and finance functions and to be able to systematically select and implement a range of accounting and finance tools.

Course Schedule Overview Teaching starts:29/9/14 for 10 weeks 2 hour lecture each week for management, marketing and finance. Assignment hand - in 10 th Nov. (50%) 2500 words Exam Second Week of January 2015 (50%)

Assignment Exam Assignment is a scenario based analysis of a company where the student can analyse the management, marketing strategy and financial implications in a holistic manner for the organisation, so the inter-dependence and critical relationship between the three disciplines is clear. The exam will test each of the three areas – management, marketing and finance.

Refs Students will be expected to reference their sources appropriately Questions to: Maryam Herin – Management – Michael Flanagan – Finance – Peter Betts – Marketing –