Tier One Dirt Bike Distributions Cory Fields Kyung-Hee Ha Hunter Christensen

Background Our company was started in the early 2000’s as a partnership between Cory, Kyung-Hee and Hunter because the three saw a need to provide the parts and bikes to a growing industry. Their focus was to provide retailers with the bikes and the parts they need. Therefore, the main part of their business is distribution of their products to retail stores, but on top of the warehouse part of the business, they also have a small storefront for customers to come and buy direct as well. Because the companies main business is distribution, the name of the company is Tier One Dirt Bike Distributions.

Employee Positions Hunter Christensen – CEO & CSO (Sales) Kyung-Hee Ha – CMO & CFO (Chief Marketing and Financial Officer) Cory Fields – COO and CTO

Products Frames - Split Second Series - offers a light-weight frame for flatter courses, ideal for high speed - X-Treme Series – for the hardest and most rugged courses - Beginner – For the beginners, frame is a basic frame ideal for any type of course Wheels - The Claw – Ideal for the most extreme scenarios - Bling-Bling – Go big or go home with this flashy wheel set - Basically Awesome – An all around wheel that is strong enough to endure most terrain Safety gear - Noggin’ savers – our unique super-helmets that protect your noggin and look sweet. - Armorware – light, breathable, durable outer-clothing. - Impact padding – chest, knee, gloves. Engines -Powerhouse – 700cc, our biggest and most powerful dirt bike. - Campaigner – 350cc, a bike that will never quit built for the seasoned rider. - Sport – 125cc, the perfect bike for a beginner who just wants to have fun.

Services Online – All products available for order – Customization options for products, color & size – Contact us, FAQ’s, list of other distributors’ sites Storefront – Selection of our most popular products – Option to place paper-order.

Customer Demographics Retailers – Store owners and managers who like making money, who probably ride dirt bikes themselves. – 18,000 retailors country wide approx. 95% of our B-to-B business will be conducted online. Customers – Parents, kids, young adults, college age adults who like to have fun and look cool. – 2,000 within reasonable range of our phys. stores.

Marketing Strategies Retailers – Specific target approach, in which we’ll send retailers a series of letters explaining how our products will make them more money. – Reach out to new start-ups with deals for making us their primary supplier. Customers – Put ads on Facebook and other online social media sites based on proximity to our brick and mortar locations.

CRM System We chose to choose a CRM system because by being a distribution company we work a lot with other business and also with customers directly and a lot of CRM have a module that focus on partner to partner relationships and we saw this a the greatest benefit.

Microsoft Dynamics CRM We chose Microsoft Dynamics provided by Microsoft because we decided that it would be fairly easy to integrate this software into our company because of the familiar Microsoft knowledge of our employees. It is a easy to customize program for online integration and allows us to have a dual focus between customers and business partners.

System Features and Details Powerful data import tools, and de-duplication capability built-in. Improved programmability over earlier/other CRM systems. Microsoft publishes updates every two months. In the Cloud Application trouble shooting and other customer support included in the package. Also designed to be implemented, updated, and maintained very easily. Cost $44 per user per month.

Pros and Cons Advantages – Simple user look and feel especially for those with SharePoint of Office experience. Adoption and training is at a minimum. – Being a Microsoft product, support will be there and the company wont dissolve over night leaving an unsupported product. – Allows company to adopt a “Hybrid Cloud” strategy mixing and matching for optimal performance and security. Cons – Integration of Dynamics with non Microsoft products can be costly – Very specific and detailed focused on large scale operations. Small and medium sized companies may not be sophisticated enough to take advantage of Dynamics.

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Citations Microsoft Dynamics CRM. (2012). Retrieved 10 30, 2012, from Dynamics: us/home Microsoft Dynamics CRM. (2012, 10 25). Retrieved 10 30, 2012, from Wikipedia: Akka, D. (2012, 07 09). Pros and Cons of Microsoft Dynamics CRM. Retrieved 10 30, 2012, from David Akka: Laudon, K. and Laudon, J. (2012). Management Information Systems: Managing the Digital Firm. New Jersey: Pearson Education