Copyright © 2014 Netbiscuits Keynote SaaS – Innovationen beschleunigen, Märkte erobern Michael Neidhoefer, CEO,
Copyright © 2014 Netbiscuits Every third Netbiscuits customer generates 50% of its traffic from mobile devices in 2014.
Copyright © 2014 Netbiscuits We help companies improve the performance of their websites on mobile – increasing engagement and conversions
Copyright © 2014 Netbiscuits Marketing analytics to help you: Profile mobile visitor personas Identify causes of abandonment rates Deliver more personalized web content Increase conversions from the mobile channel Enrich desktop analytics with mobile user behavior Enhances responsive web design to: Identify and segment mobile traffic Optimize web testing Adapt site features and technology Improve speed and page load times Extend reach to every device Netbiscuits Mobile AnalyticsNetbiscuits Device Detection Use Netbiscuits mobile analytics and device detection for creating engaging web experiences
Copyright © 2014 Netbiscuits Our Customers
Copyright © 2014 Netbiscuits Netbiscuits history In April 2014 Netbiscuits introduces free Mobile Analytics and Device Detection Netbiscuits launches Mobile Analytics Netbiscuits launches Device Detection Netbiscuits is the 1 st mobile web platform to support HTML5 Netbiscuits launches 1 st Video Transcoding Engine Netbiscuits implements 1 st Mobile Device Profiling Database Netbiscuits creates 1 st WAP sites WAP (WML) Proprietary ML (XML) HTML5 (+ CSS3) RWD (RESS and Adaptive) Netbiscuits launches first Cloud (SaaS) Platform for Mobile Websites
Copyright © 2014 Netbiscuits The importance of Cloud/SaaS in Enterprise IT RankTop 10 Technology priorities Analytics and BI 2Mobile technologies 3Cloud computing 4Collaboration 5Legacy modernization 6IT management 7CRM 8Virtualization 9Security 10ERP applications 1 From Gartner executive programs, January 2013, quoted in
Copyright © 2014 Netbiscuits Netbiscuits “idol” Founded 1999 and now 4 Billion in Revenue from SaaS software products!
Copyright © 2014 Netbiscuits Core reasons why Netbiscuits moved to SaaS model Steady growth on recurring license revenue stream Faster customer acquisition and global roll-out More efficient sales and marketing State-of-the-art user experience Centralized development, support and maintenance Faster reaction to market, demand and customers
Copyright © 2014 Netbiscuits Netbiscuits Cloud Platform
Copyright © 2014 Netbiscuits Netbiscuits Cloud Platform structure SaaS (Web-based Software Applications: Sitebuilder, Dashboard, Analytics) SaaS (Web-based Software Applications: Sitebuilder, Dashboard, Analytics) PaaS (APIs and Services: Device Detection, Connectors ) PaaS (APIs and Services: Device Detection, Connectors ) IaaS (Outsourced to external vendor Rackspace) IaaS (Outsourced to external vendor Rackspace)
Copyright © 2014 Netbiscuits Netbiscuits Cloud Platform Business Model No credit card needed When signed up in the first three months of launch
Copyright © 2014 Netbiscuits Netbiscuits Cloud Platform - Revenue Since launch 40% year over year growth.
Copyright © 2014 Netbiscuits Netbiscuits Cloud Platform - Scalability Processes 3 Billion requests per month globally, reacts “elastic” to high peak load traffic.
Copyright © 2014 Netbiscuits Netbiscuits Cloud Platform - Customer satisfaction Platform availability constantly higher than 99,7 %, higher customer satisfaction since launch
Copyright © 2014 Netbiscuits Netbiscuits Cloud Platform – Sales & Marketing efficiency With SaaS your website becomes your primary selling tool.
Copyright © 2014 Netbiscuits Netbiscuits Cloud Platform – Speed to market Netbiscuits serves 200 Enterprise customers in 80 countries and has > Freemium users
Copyright © 2014 Netbiscuits Challenges of SaaS Upon launch in 2007 no true Cloud technology existed Global redundancy drives cost Customer data protection and security Operate in closed/controlled markets such as China