Confidential – Steelcase intellectual property Steelcase. Design as a solution. The c2c approach. Serena Borghero Marketing & Sustainability Steelcase Benelux DDC – November 9 th 2009

Confidential – Steelcase intellectual property Design is the first sign of human intention

Confidential – Steelcase intellectual property 1912 Company Established 13,000+ Passionate Employees Worldwide 80,000+ Companies served 650+ Global Dealer Network 96 Area offices 31 Manufacturing facilities Steelcase 500+ Product Lines $3.2 Billion Annual Revenue SCS New York Stock Exchange

Confidential – Steelcase intellectual property Brand Promise We believe people perform better in an inspiring work environment Our Vision

Confidential – Steelcase intellectual property Brand Promise We help Companies around the world working more efficiently and effectively by providing healthy and well-designed work environments Our Mission

Confidential – Steelcase intellectual property Our Inspiration James P. Hackett President and Chief Executive Officer Steelcase Inc. Instead of being a drain on profits, sustainable development has become another source of inspiration for us — leading to smarter products, more cost-effective processes and new solutions. Designing for the environment or ecodesign is part of the essential fabric of being a successful global enterprise. “ “ We also believe our future environmental progress should be inspired by the Cradle-to-Cradle philosophy developed by McDonough Braungart Design Chemistry (MBDC).

Confidential – Steelcase intellectual property Our Actions Designing for the environment or eco-design is part of the essential fabric of being a successful global enterprise.

Our objective Evolving towards a positive footprint

Confidential – Steelcase intellectual property From eco-efficiency Key figures ( *) Greenhouse emission: - 49% Water consumption : - 64% Waste and recycling: - 71 % VOC air emissions: - 95% First renewable energy buyer to sponsor industrial-scale wind farm (20% US electricity usage) * CSR report 2009

Confidential – Steelcase intellectual property To eco-effectiveness Embedding sustainability into everything we do

Confidential – Steelcase intellectual property Life Cycle Thinking Intelligent product design means incorporating environmental thinking from the very beginning of a process, not as an afterthought.

Confidential – Steelcase intellectual property Launched internationally in 2004 Combines ergonomics, sustainability, design performances Winner of Gold Industrial Design Award – 2006 Red Dot Design Award iF International Design Award Editors choice at Neocon – 2004 Our most sold chair in the world Think – the chair with a brain and a conscience

Confidential – Steelcase intellectual property Life Cycle Assessment production transport materials

Confidential – Steelcase intellectual property Thinking outside the box… about the box 35% less trucks on the road save per year*… lit petrol tones of CO2 * For chairs sold

Confidential – Steelcase intellectual property Will be launched in September Combines aesthetics with real comfort and easy to use ergonomics design Sustainable design Reply – just for you

Confidential – Steelcase intellectual property Reply Vs EcoSmart save per year*… lit petrol tones of CO2 * For chairs sold

Confidential – Steelcase intellectual property Life Cycle Assessment production transport use Video materials end-of-use

Confidential – Steelcase intellectual property Our key learning

Confidential – Steelcase intellectual property Real commitment Consistent vision Clear mission Tips: Identify customer benefits Do not apologize for being a company that focuses on profitability Experts/Partners active involvement Believe

Confidential – Steelcase intellectual property Act Clear and measurable objectives Coherent Action Plan Dedicated resources Best partners Build a community Tips: R&D process is a constant balance between structure/design/sustainability Celebrate successes but Be honest and tell the truth Start from a pilot

Confidential – Steelcase intellectual property Measure and communicate Celebrate successes but Be honest and tell the truth Involve people Share knowledge Dare to be a dreamer Be ready to “rethink the way you do things”

Confidential – Steelcase intellectual property Questions? Thank you The end…. … is just the beginning