1.03 Acquire information about the Sport & Event Industry to aid in Career Choices

Identify Types of Businesses that offer Careers in Sports/Event Marketing Teams (College, Professional, Amateur) Venues (Coordination & Sales) Sports Agencies Parks & Rec Departments Private Businesses Sporting Goods Industry (Retail, Sales, B2B) Technology (Websites, Apps, Research) Media (Radio, TV) News Industry Event Planning Fitness Industry Agents Marketing (Marketing Research, Sales) Public Relations Charities Convention and Visitors Hospitality Services And many, many more…. And many, many more….

Distinguish between Sport Marketing and Event Marketing. Sports Marketing Sports Marketing: the involvement of sports to develop, promote and distribute goods and/or services to satisfy the needs and wants of consumers Entertainment Marketing Entertainment Marketing: involves entertainment to develop, promote, and distribute goods and/or services to satisfy the wants and needs of customers. Event Marketing Event Marketing: the designing or developing a “live” themed activity, occasion, display or exhibit (such as a sports, music festival, fair or concert)to promote a product, cause, or organization.

Comparing Sports & Event Marketing Similarities Depth and Breath of fields Employees with a variety of skills and interests Social media will continue to be very important in the future Differences Event Marketing has broader scope More job opportunities in Event Marketing Event Marketing focuses more on business and corporate sponsorships

Careers in SEM Marketing are: Fast-paced Fun Rewarding

Explain why jobs in Sport/Event Marketing provide Career Potential Number of fields Broad opportunities Good for many different talents and interests Growing interests in most sectors People find sports or entertainment careers very engaging

Discuss Personal Traits needed for success in Sport/Event Marketing Competitiveness Positive attitude Problem Solving Detail Oriented Leadership Creativity Adaptability Accuracy Negotiation Skills Flexibility Time Management Able to work under pressure Multitasking ability

Explain Training needed for careers in Sport/Event Marketing Firm educational background – Marketing – Business – Communications – Liberal Arts Volunteer experiences & Internships This is a highly competitive industry!!! – Volunteer at games or events – Sell ads in your school’s athletic programs or for events – Ask the Athletic Director if you can assist them.

Describe the following Sport/Event Marketing Careers: Advertising – Print, broadcast & social media Sales promotion – In stadium, walk-in, season ticket holders & single ticket promotions Ticket sales – Direct and indirect Ticket management – Pricing, distribution and logistics Market research – Know your consumer Merchandising – Other products to support your main product – display, etc. Community relations – Public relations within the community to enhance image

Describe the following Sport/Event Marketing Careers Media relations – Press releases, press kits, answering consumer questions, Twitter, Facebook and You Tube Sponsorship manager – finding business partner’s with the same target market Event planner – Coordinates all event aspects Hospitality manager – Coordinates business clients and consumer hospitality Volunteer/vendor coordinator – Recruits volunteers to work events and works with vendors Marketing director – Manages all aspects of the marketing department including all social media, etc.

Vocabulary TermDefinition Corporate Sales In sports, the marketing of private seats or luxury boxes in businesses for use on their “company nights” or the entertain clients. Event Marketing The process of planning and executing the concept and promotion of gatherings or activities that satisfy individual and organization objectives Group Sales In sports, the marketing of seats and ticket packages to social organizations Hallmark Sport Event Popular championships or tournaments that take place only at certain times, such as once a year or once every four years (e.g., the NCAA Final Four or the World Cup) Hospitality In event marketing, an activity the involves welcoming special guests and arranging for travel, accommodations, meals and entertainment In-game Promotions In sport marketing, a team or organization’s attempt to communicate with and entertain fans during the course of play Internship Training in which schools and businesses cooperate to provide on-the-job practice for learners; learners receive classroom instruction and on-the-job experience Market Research & Development The systematic gathering, recording, and analyzing of data about a specific issue, situation, or concern, and the use of the data to create and implement plans to reach new target audiences

TermDefinition Season Ticket Sales In sports, the marketing of “full memberships” or complete season-long ticket packages to individuals or companies Sponsorship Management In event marketing, an activity that involves securing corporate funding for an event’s promotions costs or consulting with corporations to find events that reach the company’s target audience Sport Marketing The process of planning and executing the conception, pricing, promotion and distribution of sport ideas, goods and services to create exchanges that satisfy individual and organizational objectives Ticket Management In sport/event marketing, an activity that involves coordinating the box office staff and keeping detailed ticket sale records Vendor Coordination In event marketing, an activity that involves organizing suppliers of goods or service who will be present at an event Volunteer Coordination In event marketing, an activity that involves delegating responsibility and assigning workers where they are needed Walk-in Promotions In sports marketing, a team or organization’s attempt to communicate with and reward fans as they enter the sport venue.