BUSINESS PLAN COMPONENTS SectionNumber of Pages Executive Summary1 Company2-3 Management1-2 Product3-5 Market4-7 Competition2-3 Sales and Marketing3 -5 Operations2-5 Risk and Response2-4 Financials (Narrative)2-3 Part 1: Due September 19

THE EXECUTIVE SUMMARY  Must read well or the rest isn’t read  Do it last; do it right  Short, succinct and staccato  Cover all components  Hit the value proposition early  Describe venture as invest-able and exit-able

THE COMPANY  Nature of the Business o Brief description of product, industry, market, needs and problems o Vision/Mission/Objectives  Structure o Ownership type (corp., partnership, etc..)  Core Competencies o What sets you apart from the competition? Economies of scale, technological advantage, access to distribution

THE MANAGEMENT  Management Overview o Who will manage the organization? What tasks will they be responsible for? What “holes” exist in your management team?  If there are “holes”, will you have a board of directors? Advisors?

THE PRODUCT  What are you selling?  Why is it unique?  Why should I buy your product?  Be specific about what you are selling and why it stands out from the competition. Refer to Chapter 5 for more information on all of these sections