Viewsion By Frederick Seid

My Offer 3 Million Dollars for 20% equity.

What is Viewsion? A headset that allows the user to generate images or holograms that don’t exist physically. This is made possible by lights that shine on your eyes. It has sensors and cameras so that it knows where you are in the room. Later, my design team will create apps and games for it. Video Chatting with others will also be possible.

Sole Proprietorship Simply put, I want to be in full control and sole proprietorship allows that. I can’t have that in partnerships. I get all of the profit and I can easily create and end a business this way. There are some cons, though. There is very limited potential for growth and I have to offer up my own possessions like my house and car as collateral. Overall though, sole proprietorship is the way to go in that the pros outweigh the cons.

Oligopoly I am entering a differentiated oligopoly. My main competition is the Microsoft Hololens and the Oculus Rift. Viewsion is a local, family friendly company. This isn’t a huge corporation that already make billions. This is a small startup company that has a lot of potential to learn and grow. I need technological knowledge, money, and brand name loyalty to be successful. There won’t be any collusion, I believe in honesty. All of these big companies probably do it, but I won’t.

Financing I will need about 3 million dollars to build this company. To get more, I will go on fundraising websites and also borrow money from family and friends. This money will go towards hiring experts to create the Viewsion, building a workplace, showing ads online, and making a website.

Marketing, Advertising, and Product Distribution There will be non-price competition. Our ads will be online mostly and be the appeal to individual feelings. For example, it could say something like this: by using Viewsion, you will save time, money and get a new piece of revolutionary technology. I will also have ads on the radio and T.V. These ads will target teens and young adults ages 13-25.

Operation Each unit will cost $600 dollars. Sales will be done online only at the moment, but there will be a specific location where employees work and the Viewsion units are stored. I will hire experts (who will probably demand top dollar) to work full or part time and other workers will manage inventory/finances. Each unit will cost $600 dollars.

Pitfalls The biggest pitfall now is the lack of funds. I need money to fund this business right now. Another future pitfall could be people choosing bigger augmented reality units over mine, like the Microsoft Hololens. To avoid this, I have to have good, persuasive ads and value customer satisfaction over all else until I get brand name loyalty.

Final reason you should Invest No longer will people have to build physical objects, they will be able to do it through holograms. Family friendly with great customer service. Come join me in this new technological revolution.