Hershey Ochinang Maria Angeline Repollo

 Magento is a feature-rich eCommerce platform built on open-source technology that provides online merchants with unprecedented flexibility and control over the look, content and functionality of their eCommerce store.  Magento’s intuitive administration interface features powerful marketing, search engine optimization and catalog-management tools to give merchants the power to create sites that are tailored to their unique business needs. Designed to be completely scalable and backed by Varien's support network, Magento offers companies the ultimate eCommerce solution.  Magento was built using the Zend Framework.It uses the Entity-attribute-value (EAV) database model to store data, it is an open-source platform using Zend PHP and MySQL databases.

5 companies using Fox uses Magento E-Commerce platform for Fox Connect Website which prompts users to Shop, Watch and Explore. Yahoo User Interface and JavaScript SDK have been used in the site. The site also has DoubleClick Floodlight Analytics and Tracking application. Kipling is an online web store for bag of all types. It has used Magento as E-Commerce platform for online transaction with its clients. The website uses script.aculo.us JavaScript for quick web applications. Gary Fong deals with photographic flash accessories for digital and film photography. Its website uses Magento CMS as E-Commerce platform. The website uses in-built JavaScript Library of script.aculo.us, SWFObject, PNG Fix and cufón.

5 companies using (Cont.) City Chic is an online store for Men’s and Women’s clothing and its website uses Magento CMS as E-Commerce platform. The website has in-built SLI Systems Analytics and Tracking Application. It also uses JavaScript Library of script.aculo.us. Tool King deals with a wide variety of powerful tools and its website uses Magento E-Commerce platform for online transaction. The website uses ChannelAdvisor and Baynote Analytics and Tracking Application.

Benefits of  Magento offers the best solution for e-commerce applications and is far ahead of competitors for a variety of reasons. Magento has become the platform for e-commerce developers and businesses similarly. Open Source: Open Source platforms are free and the code is open to the public. This allows us to understand the how the software works to fix things and add new features. Features: The standard version of Magento contains all the features required to implement a good ecommerce store. Basics such as the shopping cart, catalog management, search, checkout and administration functions are all included.

Flexibility & Conversion: Magento’s flexibility allows us to modify existing features or add in new ones. Drupal now has an extension for Magento which helps integration of Magento into a Drupal based website. If you are converting from another platform, there are tools which allows you to import products, customers and order information from other carts such as OSCommerce and X-Cart. Active Community: Magento has a growing community of developers who continue to report problems, provide suggestions and share. Many write open source extensions that add to the features. Varien, Magento’s creator has provided a roadmap which helps users upgrade their sites more easily. Architecture: The basic structure that Magento is built in is excellent. This makes for a stable reliable platform. Benefits of (Cont.)

Integration  Required bits & pieces  Installation of Magento full version  Configuring the Bridge  Installation of Magento extension  Configuration of Magento

Proof that is effective.  Magento has grown phenomenally in the last 3-4 years to become the perfect open source E-Commerce platform. No other CMS has grown and become as popular as Magento, and much of the credit goes to its rich functionality, advanced features and flexibility. Facilities like Google Analytics, multiple address order shipping, RSS feeds of new orders, SEO friendly URLs and many marketing tools simply make Magento the best E-Commerce platform around.