REVISED JUDGING CRITERION – AN INTRODUCTION

What is the revised judging criterion? Which Enactus team most effectively used entrepreneurial action to empower people to improve their livelihoods in an economically, socially and environmentally sustainable way?

How does the revised criterion compare with the current criterion? Similarities: –Target audience outside of the Enactus team –Core philosophy: “Give me a fish and I will eat for a day; teach me how to fish and I will eat for a lifetime.”

How does the revised criterion compare with the current criterion? Current Criterion –Considering the relevant economic, social and environmental factors –Empowering people in need –Applying business and economic concepts and an entrepreneurial approach –Improving the quality of life and standard of living Revised Criterion –Economically, socially and environmentally sustainable way –Empower people –Using entrepreneurial action –Improve livelihoods

Why did Enactus revise the judging criterion? Better aligns with the Enactus brand Provides teams a framework to achieve meaningful impact, facilitating a valuable learning experience for Enactus students

What is “entrepreneurial action”? Taking the opportunity to use sustainable business and sound economic practices to develop innovative business models based on risk, commitment and a willingness to follow through

What is “entrepreneurial action”? Speaks to the manner in which projects are developed and delivered Not necessarily a call to create entrepreneurial ventures Involves thinking creatively, pioneering new approaches, innovative solutions, developing new opportunities, etc.

How are people “empowered”? Individuals are empowered when they implement the skills and/or knowledge they learn during the initial stages of the project in their lives They develop the confidence to move from dependency to self-determination and independence

How are people “empowered”? People learn the most when they are engaged; it is important that project beneficiaries are an active part of all the stages of project design and execution Teams should consider long-term, sustainable empowerment solutions –What happens after the team leaves? Will the project be able to continue without the team?

Enactus project process Livelihood Assets SEE OPPORTUNITY Livelihood Strategies TAKE ACTION Livelihood Outcomes ENABLE PROGRESS

What are livelihoods? A livelihood is the means and activities involved in sustaining an individual’s life Livelihoods are fueled by livelihood assets –Financial –Social –Natural –Physical –Human

What are livelihood strategies? Methods and processes used to transform livelihood assets into outcomes Enactus = entrepreneurial approach to livelihood strategies Sustainable livelihood strategies require buy-in from the people involved and consider the triple bottom line

What are livelihood outcomes? Benefits or changes for individuals during or after participating in Enactus projects Not always income-based Relate directly to the five asset categories.

What are Livelihoods? A livelihood is the means and activities involved in sustaining an individual’s life Livelihoods are fueled by livelihood assets The best way to benchmark livelihoods is by conducting a needs assessment

Understanding Livelihood assets Every individual and community has access to at least one form of livelihood asset Livelihood assets are the capital involved in obtaining desired outcomes

ASSET CATEGORIES FINANCIAL NATURAL SOCIAL HUMAN PHYSICAL  Employment  Income  Stocks, savings, etc.  Access to financial services

ASSET CATEGORIES NATURAL FINANCIAL SOCIAL HUMAN PHYSICAL  Natural resources – air, water, etc.  Waste management  Biodiversity

ASSET CATEGORIES NATURAL FINANCIAL SOCIAL HUMAN PHYSICAL  Community  Networking  Relationships  Trust

ASSET CATEGORIES NATURAL FINANCIAL SOCIAL HUMAN PHYSICAL  Skills  Knowledge  Ability  Education

ASSET CATEGORIES NATURAL FINANCIAL SOCIAL HUMAN PHYSICAL  Infrastructure  Shelter  Transportation  Access to consumer goods  Clean energy

Understanding Livelihood Strategies How do people use assets to obtain the outcomes they desire? Livelihood strategies are the choices people make and the activities they do to achieve their outcomes Livelihood assets are the capital used in the livelihood strategy

Understanding Livelihood Strategies Investigate what people are already doing How can your team take a collaborative, entrepreneurial approach to improve existing (or help develop new) livelihood strategies? Livelihood strategies are where the key to empowerment lies

Understanding Livelihood outcomes Outcomes categories match asset categories Desired outcomes must be identified by the target audience to ensure sustainability Achieving a desired livelihood outcome may positively or negatively affect assets

Understanding Livelihood outcomes Identifying relevant livelihood outcome categories helps your team determine the key metrics of the project Reporting outcomes must involve quantifiable metrics

OUTCOME CATEGORIES FINANCIAL NATURAL SOCIAL HUMAN PHYSICAL  New job  Ability and means to save money  Becoming an entrepreneur  Increased income

OUTCOME CATEGORIES NATURAL FINANCIAL SOCIAL HUMAN PHYSICAL  Improved waste management  Increased biodiversity  Use of natural resources

OUTCOME CATEGORIES NATURAL FINANCIAL SOCIAL HUMAN PHYSICAL  Increased trust from community members  Expansion of networks  Relationship building

OUTCOME CATEGORIES NATURAL FINANCIAL SOCIAL HUMAN PHYSICAL  Learning a new skill  Acquiring education  Professional development

OUTCOME CATEGORIES NATURAL FINANCIAL SOCIAL HUMAN PHYSICAL  Improved infrastructure  Access to shelter or transportation  New energy source

Asset categories and Enactus projects Will teams need to do an individual project for every livelihood asset category? –No. The livelihood assets involved in the project should be considered holistically. –Developing one asset will affect other assets as well.

Asset categories and Enactus projects Do projects need to address every livelihood asset category? –No. If an asset category is not relevant to the project, it does not need to be included.

Will teams have to start totally new projects? No, the majority of current Enactus projects fit the revised criterion Contact your country office with any further questions or concerns

Case study: Project Chirag SEE OPPORTUNITY Target audience: 1. Villages that don’t have access to grid electricity, 2. Physically challenged employees of HOPE Foundation. Desired outcome(s): 1. Provide the villages an alternate to grid electricity such that they can lead normal lives. 2. Empower the people of HOPE Foundation with an alternate skill so they can earn an additional income.

Case study: Project Chirag Livelihood asset(s) available: Financial: Monthly income of 170 USD, only man of the family works, no formal savings/access to bank accounts, debt and loans of aprox 600 USD per family. Social: Women bound to the house for security reason, social life ends with sunset, no sense of community Human: Education suffers because of lack of light to study, skills not required so not developed, not explored finding solutions, no professional skills. Physical: No access to basic infrastructure, dangerous sources of energy used as alternate, no access to sophisticated medical facilities.

Case study: Project Chirag TAKE ACTION Livelihood strategies improved or introduced: -HOPE foundation: idea of assembling solar lanterns, partnerships for raw material procurement, skills and knowledge transferred etc. -Villagers: Education on benefits of solar lanterns as alternates, opportunities that will open up, dangers of using kerosene bulbs, skills imparted to women etc.

Case study: Project Chirag ENABLE PROGRESS Financial: 17 new businesses started, monthly income increased to 280 USD, others in family contribute to income, bank accounts – access to savings, debt and loans reduced to 430 USD. Social: Co-op societies for women to work and earn, social connections for children and family members. Human: Pass percentage increased by 38%, no dropouts for the year, skills developed in women, entrepreneurial attitude developed, professional skills etc Physical: Access to better healthcare and environment, comforts and infrastructure, etc.

REVISED JUDGING CRITERION – AN INTRODUCTION