313 Records Shane Burke | John Lodge | Jesus Salazer | Adam Granke | Jason Mathew.

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Presentation transcript:

313 Records Shane Burke | John Lodge | Jesus Salazer | Adam Granke | Jason Mathew

313 Records Introduction Brief history of the music Detroit Threads - “brick and mortar store” –foundation Overview of presentation –business plan (Shane Burke) –Marketing plan (Jesus Salazar) –site demonstration (Jason Mathew,Adam Granke)

313 Records Company Description Worldwide access to place orders for Detroit style electronic music retailer of Detroit-based techno and apparel partnership with Detroit Threads located in Hamtramck, Michigan We will offer electronic music from Detroit-area labels such as Axis, Transmat, NovaMute and D Records will also offer Detroit-style apparel from clothing producers such as Made In Detroit, Ghetto Rags and Welfare

313 Records Retail Entertainment Goods market sector –Because our products are primarily electronic music vinyl recordings Market Sector

313 Records Mission Statement and Goals committed to providing Detroit style electronic music records and apparel to customers around the globe stay current on the Detroit electronic music scene in order to provide the most desired new records maintain a large selection of releases from the Detroit electronic music scene

313 Records Mission Statement and Goals provide clothing that truly exemplifies the spirit of Detroit especially the electronic music scene Provide place to chat with other techno fans Provide information on techno artists and upcoming records sample music tracks

313 Records Business Model storefront model complete with shopping-cart technology allows shoppers to browse our online catalog, make selections of records, and purchase those records securely

313 Records Competitors Record time.com –Not directly since we target a more specific market niche.

313 Records Meeting Market Needs High worldwide demand for Detroit style electronic music 313 is recognized internationally by electronic music fans as representing Detroit, MI Techno music fans can purchase this music from anywhere in the world

313 Records Competitive Advantage Our partner, Detroit threads, has strong relationship with producers. Competition wouldn’t have access to limited quantity records

313 Records Financial Analysis

313 Records Why banners? To attract potential customers by making eye contact and ignite curiosity about 313 records so they will seek further information. To inform customers that we sell vinyl music and clothes. To increase our click through ratio.

313 Records Elements to be included Animation, vivid colors, keywords and eye catching graphics. Use of keywords such as our company name to establish brand recognition, “vinyl” and “clothing” to describe our products, and “Detroit Techno” to establish our point of differentiation. Use of industry proven words “Click Me” on our banner because it is a proven means of increasing the click through ratio.

313 Records Banner Placement Electronic music oriented message boards Detroit-focused mailing lists Electronic music websites like technotourist.org, ilovetechno.net, motordetroit.com, or frequencydetroit.com Club websites.

313 Records Techniques to be used to measure effectiveness CPM (Cost Per Thousand) Pay per performance fees: –Pay-per-click –Pay-per-lead –Pay-per-sale

313 Records Initial Company Placement Detroit Metro Times Microsoft bCentral: –MSN Windows’s media –Link Exchange

313 Records Marketing Strategy To get name recognition nationally and internationally (achieved by well-placed advertisements and promotions at key electronic music events and in key electronic music publications). Create partnerships (affiliate marketing) Build repeat business by offering quality, friendly customer service which will in turn attract business through word-of-mouth advertising.

313 Records Promotions Establish a kiosk in the Detroit Threads store. Informational flyers about our company with a coupon code (discount on initial web purchase). Placement of ads of our web site along with a coupon code in widely-read electronic music magazines domestically and abroad. Web banner advertisement on the web sites of our affiliates. Detroit Electronic Music Festival.