1 1 Copyright Universum 2008 Copyright Universum 2009 University Report Universum Student Survey 2009 Italian Edition Tor Vergata Business

2 Universum in the world Universum annually surveys over students and professionals in 20 countries through our standardised research. In addition to this research we conduct research in several other countries through our consulting projects. The group head office is located in Stockholm and the regional head offices are located in Philadelphia (America), Cologne (Europe) and Shanghai (Asia).

3 Agenda Survey facts & targeted students University experience Students’ career & Communication channel preferences Students’ employer preferences Employer rankings

4 4 Copyright Universum 2008 Tor Vergata Business Copyright Universum 2009 Survey facts & targeted students 1 University Report

5 Survey facts & targeted students Think about: What differentiates your students from the other students in the country? What does your ideal student profile look like? Do your current students have that profile? Content: How has the survey been carried out? What characterises your students regarding: - Age - Gender - Nationality & Ethnic background - Academic performance - Areas of study 1

6 Methodology 1 Weighting: In our data collection we set targets by main field of study and educational institution. But in order to provide our clients with reliable data in each market and to get the questions distributions as close as possible to the actual population distribution, we use weighting based on population frequencies of the targets. Target students: University students from all educational years. Data collection: Approximately 95% of data collection was conducted via an online survey, additional paper surveys collected at some key campuses. The online link was distributed primarily via university contacts (career centers and the educational institutions), the Universum Panel and different local partners. Field period: October 2008 to April 2009 No. of educational institutions: 31

7 Group 1: Base of the group: Tor Vergata Number of respondents: 367 Targeted students 1 Group 2: Base of the group: Total (Business) Number of respondents: 2 933

8 Top findings - Students’ profile - Tor Vergata Number of Tor Vergata students: Gender: 51% women and 49% men Preferred industries: Marketing/advertising Management consulting Commercial banking Career goals: To have work/life balance To be a leader or manager of people To have an international career Age: Average age: 22,9 years Perceived grade: Average grade: 7,3 (of 10) Preferred departments: Marketing Consulting Finance

9 Top findings - Students’ profile - Total (Business) Number of Total (Business) respondents: Gender: 55% women and 45% men Preferred industries: Marketing/advertising Management consulting Investment banking Career goals: To have work/life balance To be a leader or manager of people To have an international career Age: Average age: 22,8 years Perceived grade: Average grade: 7,4 (of 10) Preferred departments: Marketing Finance Consulting

10 Age SURVEY QUESTION: What is your year of birth? THINK ABOUT: What differences are there? What characterises your students? 1

11 Nationality SURVEY QUESTION: What is your nationality? THINK ABOUT: Does these results match your expectations? 1

12 Educational institutions (1/1) 1 SURVEY QUESTION: Which educational institution do you attend?

13 Copyright Universum University experience Tor Vergata Business Copyright Universum 2009 University Report

14 University experience Think about: How satisfied are your students? What areas of improvements are there? What shall you focus on in the future? What differentiates your students from the other students? What can you learn from other universities? Content: How satisfied are your students? What are their opinions on the Career Advisory Service? How happy are they with the for example Teachers/lecturers/tutors & Choice of courses? How happy are they overall with the university? 2

15 Satisfaction - Career Advisory Service services SURVEY QUESTION: How do you perceive the following services offered by your Careers Advisory Service? Scale from Yes, agree to No, disagree THINK ABOUT: What does the Career Advisory Service offer today? What differentiates your students from the other students? What potential areas can the Career Service Advisory Service focus on in the future? The table is sorted by the number of students who have answered ”Yes, agree” 2

16 Satisfaction - Teachers/lecturers/tutors & Choice of courses SURVEY QUESTIONS: The teachers/lecturers/tutors & The choice of courses (Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied) THINK ABOUT: How satisfied are your students in general? What differentiates your students from the other students? Which areas of improvement are there? 2

17 Satisfaction - Reputation of the university & Environment of the university SURVEY QUESTIONS: The reputation of the university & The environment of the university (Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied) THINK ABOUT: How satisfied are your students in general? What differentiates your students from the other students? Which areas of improvement are there? 2

18 Satisfaction - Student life & University contacts with the business community SURVEY QUESTIONS: The student life & The university's contacts with the business community (Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied) THINK ABOUT: How satisfied are your students in general? What differentiates your students from the other students? Which areas of improvement are there? 2

19 Satisfaction - Quality of the education & Administration of the university SURVEY QUESTIONS: The quality of the education & The administration of the university (Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied) THINK ABOUT: How satisfied are your students in general? What differentiates your students from the other students? Which areas of improvement are there? 2

20 Satisfaction - Possibility to study abroad & Access to service facilities SURVEY QUESTIONS: The possibility to study abroad & The access to service facilities (Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied) THINK ABOUT: How satisfied are your students in general? What differentiates your students from the other students? Which areas of improvement are there? 2

21 Satisfaction - Access to boarding/apartments SURVEY QUESTION: Access to boarding/apartments (Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied) THINK ABOUT: How satisfied are your students in general? What differentiates your students from the other students? Which areas of improvement are there? 2

22 Overall satisfaction SURVEY QUESTION: How satisfied are you overall with your university? (Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied) THINK ABOUT: How satisfied are your students with the university? What differentiates your students from the other students? Why do you think they are more or less pleased? 2

23 Klicka här för att ändra format på bakgrundstexten Nivå två Nivå tre Nivå fyra Nivå fem 23 Copyright Universum 2008 Tor Vergata Business Copyright Universum 2009 Students’ career & Communication channel preferences 3 University Report

24 The Students’ career & Communication channel preferences Think about: What industries are most attractive? Which departments are regarded as most attractive? Are employers likely to be facing challenges recruiting to certain departments? What are the students’ career goals? Can the employers provide them with the opportunity to achieve these goals? Is this communicated to the students? Are the employers providing the students with information through the channels they prefer or use? Could they be missing large student groups by failing to be present in one or more channels? Are they over communicating in channels that are not important to students? Topics in this chapter: Preferred industries Career goals Preferred communication channels Actual communication channels 3

25 Preferred industries (1/3) PLEASE NOTE: The students chose up to three alternatives. Therefore, the total percentage exceeds 100 per cent. THINK ABOUT: Is the industry a problem for certain employers attractiveness? What industries are most attractive? If an industry as a whole is seen as unattractive, employers could achieve good results by promoting the industry rather than their company or organisation. SURVEY QUESTION: In which industry would you ideally want to work when choosing your first employment after graduation? Please select a maximum of three alternatives SURVEY QUESTION: In which industry would you ideally want to work when choosing your first employment after graduation? Please select a maximum of three alternatives 3

26 Career goals SURVEY QUESTION: Below is a list of nine possible career goals. Which are most important to you? PLEASE NOTE: The students chose up to three alternatives. Therefore, the total percentage exceeds 100 per cent. The table is sorted by how popular each career goal is amongst the Tor Vergata students. THINK ABOUT: Are these career goals what you expected? 3

27 Preferred communication channels - Top 10 SURVEY QUESTION: How would you prefer to gather information about potential employers? Please select a maximum of three alternatives PLEASE NOTE: The graph is sorted by the ten most preferred channels amongst the Tor Vergata students. THINK ABOUT: Which communication channels have the employers used in their communication with the target group? Is there a mismatch between the channels they have used and the preferred ones? 3

28 Actual communication channels - Top 10 SURVEY QUESTION: How have you mainly learned about these employers? PLEASE NOTE: The graph is sorted by the ten most frequent actual channels amongst the Tor Vergata students. THINK ABOUT: Which communication channels have the employers used in their communication with the target group? 3

29 Actual vs. preferred communication channels - Top 10 - Tor Vergata SURVEY QUESTIONS: How would you prefer to gather information about potential employers? Please select a maximum of three alternatives How have you mainly learnt about these employers? Please select as many as applicable THINK ABOUT: Which communication channels have you used in your communication with the target group? Is there a mismatch between preferred and used channels? Are there any channels to focus on in the future to communicate with students? 3

30 Actual vs. preferred communication channels - Top 10 - Total (Business) SURVEY QUESTIONS: How would you prefer to gather information about potential employers? Please select a maximum of three alternatives How have you mainly learnt about these employers? Please select as many as applicable THINK ABOUT: Which communication channels have you used in your communication with the target group? Is there a mismatch between preferred and used channels? Are there any channels to focus on in the future to communicate with students? 3

31 Klicka här för att ändra format på bakgrundstexten Nivå två Nivå tre Nivå fyra Nivå fem 31 Copyright Universum 2008 Tor Vergata Business Copyright Universum 2009 Students’ employer preferences 4 University Report

32 Students' employer preferences Think about: Are the components that employers are focusing on important and attractive to the students? Or are they wasting time and money communicating things that are not that important to the students? Are there other attributes that are attractive to students that employers can deliver on? Should these be included in their external communication? Topics in this chapter: Importance of the Drivers of Employer Attractiveness Importance of the attributes within each driver: - Employer Reputation & Image - Job Characteristics - People & Culture - Remuneration & Advancement Opportunities 4

33 The Drivers of Employer Attractiveness 4

34 Top findings - Importance of the Drivers of Employers Attractiveness - Tor Vergata The ten overall most important attributes: 1.Professional training and development (Job Characteristics) 2.Challenging work (Job Characteristics) 3.Offers a creative and dynamic work environment (People & Culture) 4.Good prospects for high future earnings (Remuneration & Advancement Opportunities) 5.Clear path for advancement (Remuneration & Advancement Opportunities) 6.Good reference for future career (Remuneration & Advancement Opportunities) 7.Will enable me to have good work/life balance (People & Culture) 8.Competitive base salary (Remuneration & Advancement Opportunities) 9.Leadership opportunities (Remuneration & Advancement Opportunities) 10.Offers a friendly work environment (People & Culture) The students were asked to rate the importance of the four Drivers of Employer Attractiveness by dividing 100 points between the drivers in accordance with how important they perceive them. 4

35 Top findings - Importance of the Drivers of Employers Attractiveness - Total (Business) The ten overall most important attributes: 1.Challenging work (Job Characteristics) 2.Professional training and development (Job Characteristics) 3.Offers a creative and dynamic work environment (People & Culture) 4.Good prospects for high future earnings (Remuneration & Advancement Opportunities) 5.Clear path for advancement (Remuneration & Advancement Opportunities) 6.Will enable me to have good work/life balance (People & Culture) 7.Good reference for future career (Remuneration & Advancement Opportunities) 8.Opportunities for international travel (Job Characteristics) 9.Offers a friendly work environment (People & Culture) 10.Offers interaction with international clients and colleagues (People & Culture) The students were asked to rate the importance of the four Drivers of Employer Attractiveness by dividing 100 points between the drivers in accordance with how important they perceive them. 4

36 Copyright Universum 2008 Tor Vergata Business Copyright Universum 2009 Employer rankings 5 University Report

37 Employer rankings Think about: How can the employers improve their position on the rankings? What actions can be taken? Do they have to improve their visibility or do they have to focus in building a stronger Employer Brand? Topics in this chapter: Ideal Employer ranking 5

38 Ideal Employer ranking Top 30 - Tor Vergata SURVEY QUESTION: Please select five employers from the list below for which you would most like to work, your five Ideal Employers. PLEASE NOTE: The table is sorted by the number of Tor Vergata students who have picked each employer as one of their Ideal Employers. 5

39 Ideal Employer ranking Top 30 - Total (Business) SURVEY QUESTION: Please select five employers from the list below for which you would most like to work, your five Ideal Employers. PLEASE NOTE: The table is sorted by the number of students within the Total (Business) population who have picked each employer as one of their Ideal Employers. 5

40 Copyright Universum 2008 Copyright Universum 2009 University Report Tack ! Julie Giraud-Avril Italian UR Manager