1. WWW.UNIVERSUMGLOBAL.COM UNIVERSUM STUDENT SURVEY 2013 University Report | US Edition Indiana University of Pennsylvania | All undergraduate students

2. 2 About Universum 2013 | US | Students | All undergraduate students With over 25 years of experience researching the field of employer branding, Universum is a recognized world leader with tried and tested frameworks. Universum annually conducts quantitative and qualitative research with over 400,000 talented individuals to gather insights into their career preferences, communication habits, and perceptions of potential employers. For our clients around the world, Universum is a trusted partner providing solutions and services to develop, improve, and implement tailored employer branding strategies. Universum is the thought leader in employer branding, with local experts in research, consulting, and communication solutions offering high-quality insights. Universum’s unique global reach ensures the comparability of research results across markets. We partner with more than 1,700 of the top academic institutions in the world. Universum employs smart, friendly, and professional experts and consultants who work with our clients in long-term partnerships.

3. 3 Our clients and media partners 2013 | US | Students | All undergraduate students Some of the world’s most attractive employers Some of the world’s most trusted publishers

4. 4 What we cover in the report 2013 | US | Students | All undergraduate students 6. APPENDIX Additional data on topics covered in previous sections. 6. APPENDIX Additional data on topics covered in previous sections. 5. SUMMARY A summary of the core findings of the report. These slides can be shared with key stakeholders within the university as well as with external partners to provide a quick visual overview of the career profile of your students. 5. SUMMARY A summary of the core findings of the report. These slides can be shared with key stakeholders within the university as well as with external partners to provide a quick visual overview of the career profile of your students. 4. UNIVERSITY PERCEPTION Get feedback from your students on their satisfaction with various aspects of their studies, benchmarking the results against the total group. The data illustrates what students find unique about their current university. 4. UNIVERSITY PERCEPTION Get feedback from your students on their satisfaction with various aspects of their studies, benchmarking the results against the total group. The data illustrates what students find unique about their current university. 1. KEY BACKGROUND DATA An overview of the groups covered in this report and presents key background information about the samples. 1. KEY BACKGROUND DATA An overview of the groups covered in this report and presents key background information about the samples. 2. CAREER PREFERENCES Find out the career preferences of your students in comparison to the total group. You will also see some trends that have developed over time. This information illustrates what separates your students from those at other universities and in which aspects their educational background from Indiana University of Pennsylvania has made them unique. 3. EMPLOYER PREFERENCES Understand the employer preferences of your students in comparison to the total group. The data suggests which employers your students would like to meet on campus, or alternatively which employers have been most successful in becoming attractive towards your students over the years. 3. EMPLOYER PREFERENCES Understand the employer preferences of your students in comparison to the total group. The data suggests which employers your students would like to meet on campus, or alternatively which employers have been most successful in becoming attractive towards your students over the years.

5. 5 Table of contents 2013 | US | Students | All undergraduate students EMPLOYER PREFERENCES CAREER PREFERENCES KEY BACKGROUND DATAAPPENDIX SUMMARY UNIVERSITY PERCEPTION KEY BACKGROUND DATA An overview of the groups covered in this report and presents key background information about the samples.

6. 6 University reports can be based on the total number of respondents from all main fields of study, or may be specific to a main field of study. This particular report is specific to: All undergraduate students. Groups in this report 2013 | US | Students | All undergraduate students Global 65,679 Field period: December 2012 to March 2013 Your university US The comparisons in this report are based on: All undergraduate students Participating students from your university. Throughout the report, this group is referred to as ”Indiana University of Pennsylvania”. Participating students from 312 educational institutions in the US. Throughout the report, this group is referred to as “All universities”. Students participate annually in Universum’s global career research. 400,000+ 428

7. 7 3.43.6 23 % Target group | Students’ characteristics 2013 | US | Students | All undergraduate students Average GPA: Year of study: Average age (years): 21.8 Average age (years): 20.9 77 % 66 % 34 % Average GPA: All universities Indiana University of Pennsylvania Year of study:

8. 8 Table of contents 2013 | US | Students | All undergraduate students CAREER PREFERENCES Find out the career preferences of your students in comparison to the total group. You will also see some trends that have developed over time. This information illustrates what separates your students from those at other universities and in which aspects their educational background from Indiana University of Pennsylvania has made them unique. EMPLOYER PREFERENCES CAREER PREFERENCES KEY BACKGROUND DATAAPPENDIX SUMMARY UNIVERSITY PERCEPTION

9. 9 What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation? What is your gender? Expected annual salary 2013 | US | Students | All undergraduate students 52,028 44,059 USD TotalTotal All universities Indiana University of Pennsylvania

10. 10 What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation? What is your gender? Expected annual salary 2013 | US | Students | All undergraduate students Indiana University of Pennsylvania USD 42,753 47,518 FemaleFemale MaleMale

11. 11 What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation? What is your gender? Expected annual salary 2013 | US | Students | All undergraduate students All universities USD 49,249 56,947 FemaleFemale MaleMale

12. 12 What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation? What is your gender? Expected annual salary | Evolution 2013 | US | Students | All undergraduate students Gender gap | All universities This chart illustrates females’ expected salary compared to males’ expected salary. Female/Male salary ratio

13. 13 Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives. Career goals 2013 | US | Students | All undergraduate students

14. 14 Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives.The alternatives in the legend are sorted according to importance in 2013. Thus, the most important career goal in 2013 is at the top of the legend. Career goals | Evolution 2013 | US | Students | All undergraduate students All universities

15. 15 This framework has been developed by Universum and is based on specific research within HR, as well as focus groups and general communication with both our clients and students. The Universum Drivers of Employer Attractiveness 2013 | US | Students | All undergraduate students The contents and demands of the job, including the learning opportunities provided by the job Challenging work Client interaction Control over my number of working hours Flexible working conditions High level of responsibility Opportunities for international travel/relocation Professional training and development Secure employment Team-oriented work Variety of assignments The monetary compensation and other benefits, now and in the future Clear path for advancement Competitive base salary Competitive benefits Good reference for future career High future earnings Leadership opportunities Overtime pay/compensation Performance-related bonus Rapid promotion Sponsorship of future education The attributes of the employer as an organization Attractive/exciting products and services Corporate Social Responsibility Environmental sustainability Ethical standards Fast-growing/entrepreneurial Financial strength Innovation Inspiring management Market success Prestige EMPLOYER REPUTATION & IMAGEJOB CHARACTERISTICS REMUNERATION & ADVANCEMENT OPPORTUNITIES The social environment and attributes of the workplace A creative and dynamic work environment A friendly work environment Acceptance towards minorities Enabling me to integrate personal interests in my schedule Interaction with international clients and colleagues Leaders who will support my development Recognizing performance (meritocracy) Recruiting only the best talent Respect for its people Support for gender equality PEOPLE & CULTURE

16. 16 How would you rate the relative importance of these aspects when choosing your Ideal Employer? Please divide 100 points between the alternatives in accordance with importance. Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives. Driver attractiveness | Evolution Employer Reputation & Image People & Culture Job Characteristics Remuneration & Advancement Opportunities 2013 | US | Students | All undergraduate students All universities

17. 17 How would you rate the relative importance of these aspects when choosing your Ideal Employer? Please divide 100 points between the alternatives in accordance with importance. Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives. This table shows the most attractive of the 40 attributes, taking into account the overall importance of the driver categories to the students. This analysis gives a summarized 360 degree view of what influences employer attractiveness. Students’ top 10 preferences 2013 | US | Students | All undergraduate students All universities Indiana University of Pennsylvania Employer Reputation & Image People & Culture Job Characteristics Remuneration & Advancement Opportunities

18. 18 Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.The Universum Career Profiles are based on the attributes that students selected as attractive for their first employer. See more details in Appendix. Universum Career Profiles 2013 | US | Students | All undergraduate students Indiana University of Pennsylvania All universities

19. 19 Are you currently studying in your home country? Do you plan to go abroad to continue studying? Geographical mobility | Students planning to study abroad 2013 | US | Students | All undergraduate students All universities Indiana University of Pennsylvania 29% of the students studying in their home country plan to go abroad to continue studying 37% of the students studying in their home country plan to go abroad to continue studying Currently studying in your home country

20. 20 Where would you prefer to start your first employment after your graduation? Geographical mobility | Preferred first employment 2013 | US | Students | All undergraduate students would like to start working abroad would like to start working abroad 8% 16%

21. 21 Which of the following would you prefer to do most after graduation? What students want to do after graduating 2013 | US | Students | All undergraduate students would like to work for a start-up or start their own business 7% 8%

22. 22 Are you interested in doing an internship? What do you find most important that an employer offers in an internship? Please select a maximum of three alternatives. Most attractive internship offerings 2013 | US | Students | All undergraduate students 91% of all students are interested in doing an internship 78% of your students are interested in doing an internship

23. 23 Table of contents 2013 | US | Students | All undergraduate students EMPLOYER PREFERENCES Understand the employer preferences of your students in comparison to the total group. The data suggests which employers your students would like to meet on campus, or alternatively which employers have been most successful in becoming attractive towards your students over the years. EMPLOYER PREFERENCES CAREER PREFERENCES KEY BACKGROUND DATAAPPENDIX SUMMARY UNIVERSITY PERCEPTION

24. 24 In which industry would you ideally want to work when choosing your first employment after graduation? Please select a maximum of three alternatives. Most preferred industries 2013 | US | Students | All undergraduate students

25. 25 The Universum Rankings 2013 | US | Students | All undergraduate students CONSIDERED EMPLOYER RANKING (as many as applicable) IDEAL EMPLOYER RANKING (maximum five employers) POTENTIAL APPLICANT RANKING (Yes, I have or will apply) FULL COMPANY LIST (~ 200 employers within each main field of study)

26. 26 The Universum Recruitment Funnel 2013 | US | Students | All undergraduate students WOULD THEY CONSIDER WORKING FOR YOU? HAVE THEY APPLIED OR WILL THEY APPLY TO YOU? DO STUDENTS KNOW WHO YOU ARE? ARE YOU THEIR IDEAL EMPLOYER?

27. 27 Below is a list of employers. Which of these employers would you consider working for? Considered Employer Ranking | Top 30 2013 | US | Students | All undergraduate students Indiana University of Pennsylvania | Business

28. 28 Please select five employers from the list below for which you would most like to work - your five Ideal Employers Ideal Employer Ranking | Top 20 2013 | US | Students | All undergraduate students Indiana University of Pennsylvania | Business

29. 29 Please select five employers from the list below for which you would most like to work - your five Ideal Employers Have you or will you apply to these employers? Potential Applicant Ranking | Top 10 2013 | US | Students | All undergraduate students Indiana University of Pennsylvania | Business

30. 30 Below is a list of employers. Which of these employers would you consider working for? Considered Employer Ranking | Top 30 2013 | US | Students | All undergraduate students Indiana University of Pennsylvania | Humanities/Liberal Arts/Education

31. 31 Please select five employers from the list below for which you would most like to work - your five Ideal Employers Ideal Employer Ranking | Top 20 2013 | US | Students | All undergraduate students Indiana University of Pennsylvania | Humanities/Liberal Arts/Education

32. 32 Please select five employers from the list below for which you would most like to work - your five Ideal Employers Have you or will you apply to these employers? Potential Applicant Ranking | Top 10 2013 | US | Students | All undergraduate students Indiana University of Pennsylvania | Humanities/Liberal Arts/Education

33. 33 Below is a list of employers. Which of these employers would you consider working for? Considered Employer Ranking | Top 30 2013 | US | Students | All undergraduate students Indiana University of Pennsylvania | Natural Sciences

34. 34 Please select five employers from the list below for which you would most like to work - your five Ideal Employers Ideal Employer Ranking | Top 20 2013 | US | Students | All undergraduate students Indiana University of Pennsylvania | Natural Sciences

35. 35 Please select five employers from the list below for which you would most like to work - your five Ideal Employers Have you or will you apply to these employers? Potential Applicant Ranking | Top 10 2013 | US | Students | All undergraduate students Indiana University of Pennsylvania | Natural Sciences

36. 36 Through which channels have you learned about these employers? Please select as many alternatives as applicable. Actual communication channels | Top 10 2013 | US | Students | All undergraduate students

37. 37 Table of contents 2013 | US | Students | All undergraduate students UNIVERSITY PERCEPTION Get feedback from your students on their satisfaction with various aspects of their studies, benchmarking the results against the total group. The data illustrates what students find unique about their current university. EMPLOYER PREFERENCES CAREER PREFERENCES KEY BACKGROUND DATAAPPENDIX SUMMARY UNIVERSITY PERCEPTION

38. 38 Have you used the career services office at your college or university? Career Services | Usage 2013 | US | Students | All undergraduate students Yes No YesNo All universities Indiana University of Pennsylvania

39. 39 How would you rate the career services offered at your college or university? Career Services | Feedback 2013 | US | Students | All undergraduate students POOR Average satisfaction: Indiana University of Pennsylvania All universities 7.0 7.7 EXCELLENT Indiana University of Pennsylvania All universities

40. 40 Which of these career services are most important to you? Career Services | Importance 2013 | US | Students | All undergraduate students Indiana University of Pennsylvania On campus events Online Personal counselling

41. 41 Which of these career services are most important to you? Career Services | Importance 2013 | US | Students | All undergraduate students All universities On campus events Online Personal counselling

42. 42 Which of the following were the most integral factors in choosing your college or university? Factors affecting university choice 2013 | US | Students | All undergraduate students

43. 43 Which attributes do you perceive as the most attractive? Most attractive university attributes 2013 | US | Students | All undergraduate students

44. 44 Which of the following attributes do you associate with each college or university? Associated attributes with Indiana University of Pennsylvania 2013 | US | Students | All undergraduate students

45. 45 Please write the first word that comes to mind when thinking of your college or university. Top of mind association 2013 | US | Students | All undergraduate students Indiana University of Pennsylvania

46. 46 Based on your experiences, how likely would you be to recommend your college or university to a friend or family member? University recommendations 2013 | US | Students | All undergraduate students VERY UNLIKELY Indiana University of Pennsylvania All universities 7.6 8.4 Average score: Indiana University of Pennsylvania All universities VERY LIKELY

47. 47 Table of contents 2013 | US | Students | All undergraduate students SUMMARY A summary of the core findings of the report. These slides can be shared with key stakeholders within the university as well as with external partners to provide a quick visual overview of the career profile of your students. EMPLOYER PREFERENCES CAREER PREFERENCES KEY BACKGROUND DATAAPPENDIX SUMMARY UNIVERSITY PERCEPTION

48. 48 23 % This is an extract from a University Report based on the results of Universum Student Survey 2013. Please visit www.universumglobal.com for more information about Universum and our global research. Quick facts about students’ career preferences 2013 | US | Students | All undergraduate students Average age (years): 21.8 77 % Indiana University of Pennsylvania Top 3 most used communication channels: Employer websites TV advertisements Social networks/communities Top 3 industries: Educational and Scientific Institutions Health Care Services Media and Advertising Top 5 most attractive attributes: Respect for its people (People & Culture) Secure employment (Job Characteristics) A creative and dynamic work environment (People & Culture) A friendly work environment (People & Culture) Professional training and development (Job Characteristics) 44,059 USD Top 3 career goals: To be secure or stable in my job To have work/life balance To be dedicated to a cause or to feel that I am serving a greater good Top 3 career profiles: Leader Idealist Harmonizer Average expected annual salary:

49. 49 This is an extract from a University Report based on the results of Universum Student Survey 2013. Please visit www.universumglobal.com for more information about Universum and our global research. Quick facts about students’ career preferences 2013 | US | Students | All undergraduate students Average age (years): 20.9 All universities Top 3 most used communication channels: Employer websites TV advertisements Social networks/communities Top 3 industries: Health Care Services Media and Advertising Educational and Scientific Institutions Top 5 most attractive attributes: Respect for its people (People & Culture) Secure employment (Job Characteristics) A creative and dynamic work environment (People & Culture) Professional training and development (Job Characteristics) A friendly work environment (People & Culture) 52,028 USD Average expected annual salary: Top 3 career goals: To have work/life balance To be secure or stable in my job To be dedicated to a cause or to feel that I am serving a greater good 34 % 66 % Top 3 career profiles: Leader Idealist Entrepreneur

50. 50 Table of contents 2013 | US | Students | All undergraduate students APPENDIX Additional data on topics covered in previous sections. EMPLOYER PREFERENCES CAREER PREFERENCES KEY BACKGROUND DATAAPPENDIX SUMMARY UNIVERSITY PERCEPTION

51. 51 2013 | US | Students | All undergraduate students APPENDIX RESEARCH BACKGROUND QUESTIONS DRIVERS OF EMPLOYER ATTRACTIVENESS PREFERRED EMPLOYERS CAREER PROFILES

52. 52 About the Universum Student Survey and the target group 2013 | US | Students | All undergraduate students THE QUESTIONNAIRE Created based on 25 years of experience, extensive research within HR, focus groups, and communication with both our clients and students. Global perspective - local insight. THE QUESTIONNAIRE Created based on 25 years of experience, extensive research within HR, focus groups, and communication with both our clients and students. Global perspective - local insight. FIELD PERIOD December 2012 to March 2013 FIELD PERIOD December 2012 to March 2013 DATA COLLECTION Conducted via an exclusive survey, distributed via university contacts, the Universum Panel, and local partners. DATA COLLECTION Conducted via an exclusive survey, distributed via university contacts, the Universum Panel, and local partners. STATISTICAL ANALYSIS In order to provide our clients with reliable data we set targets per main field of study and educational institution to reflect the actual distribution of students. Weighting is used to compensate for discrepancies from the targets. STATISTICAL ANALYSIS In order to provide our clients with reliable data we set targets per main field of study and educational institution to reflect the actual distribution of students. Weighting is used to compensate for discrepancies from the targets. METHODOLOGY 66 % 34 % 312 Educational institutions 65,679 all undergraduate students in the survey THIS REPORT Total number of respondents in the survey Total number of respondents in the survey 69,418

53. 53 How would you classify your ethnic background? Ethnicity 2013 | US | Students | All undergraduate students

54. 54 What is your cumulative GPA? Academic performance 2013 | US | Students | All undergraduate students Indiana University of Pennsylvania All universities 3.4 3.6 AVERAGE

55. 55 What is your major(s)/main area(s) of study? Areas of study | Business (1/3) 2013 | US | Students | All undergraduate students

56. 56 What is your major(s)/main area(s) of study? Areas of study | Business (2/3) 2013 | US | Students | All undergraduate students

57. 57 What is your major(s)/main area(s) of study? Areas of study | Business (3/3) 2013 | US | Students | All undergraduate students

58. 58 What is your major(s)/main area(s) of study? Areas of study | Engineering (1/2) 2013 | US | Students | All undergraduate students

59. 59 What is your major(s)/main area(s) of study? Areas of study | Engineering (2/2) 2013 | US | Students | All undergraduate students

60. 60 What is your major(s)/main area(s) of study? Areas of study | IT (1/2) 2013 | US | Students | All undergraduate students

61. 61 What is your major(s)/main area(s) of study? Areas of study | IT (2/2) 2013 | US | Students | All undergraduate students

62. 62 What is your major(s)/main area(s) of study? Areas of study | Humanities/liberal arts/education (1/3) 2013 | US | Students | All undergraduate students

63. 63 What is your major(s)/main area(s) of study? Areas of study | Humanities/liberal arts/education (2/3) 2013 | US | Students | All undergraduate students

64. 64 What is your major(s)/main area(s) of study? Areas of study | Humanities/liberal arts/education (3/3) 2013 | US | Students | All undergraduate students

65. 65 What is your major(s)/main area(s) of study? Areas of study | Natural sciences (1/3) 2013 | US | Students | All undergraduate students

66. 66 What is your major(s)/main area(s) of study? Areas of study | Natural sciences (2/3) 2013 | US | Students | All undergraduate students

67. 67 What is your major(s)/main area(s) of study? Areas of study | Natural sciences (3/3) 2013 | US | Students | All undergraduate students

68. 68 Which educational institution do you attend?The group “All universities” is represented by the sample of students from these universities with the respective number of respondents in percentages covered in this report. These respondent percentages are weighted according to the actual population of students at these universities. All universities (1/12) 2013 | US | Students | All undergraduate students

69. 69 Which educational institution do you attend?The group “All universities” is represented by the sample of students from these universities with the respective number of respondents in percentages covered in this report. These respondent percentages are weighted according to the actual population of students at these universities. All universities (2/12) 2013 | US | Students | All undergraduate students

70. 70 Which educational institution do you attend?The group “All universities” is represented by the sample of students from these universities with the respective number of respondents in percentages covered in this report. These respondent percentages are weighted according to the actual population of students at these universities. All universities (3/12) 2013 | US | Students | All undergraduate students

71. 71 Which educational institution do you attend?The group “All universities” is represented by the sample of students from these universities with the respective number of respondents in percentages covered in this report. These respondent percentages are weighted according to the actual population of students at these universities. All universities (4/12) 2013 | US | Students | All undergraduate students

72. 72 Which educational institution do you attend?The group “All universities” is represented by the sample of students from these universities with the respective number of respondents in percentages covered in this report. These respondent percentages are weighted according to the actual population of students at these universities. All universities (5/12) 2013 | US | Students | All undergraduate students

73. 73 Which educational institution do you attend?The group “All universities” is represented by the sample of students from these universities with the respective number of respondents in percentages covered in this report. These respondent percentages are weighted according to the actual population of students at these universities. All universities (6/12) 2013 | US | Students | All undergraduate students

74. 74 Which educational institution do you attend?The group “All universities” is represented by the sample of students from these universities with the respective number of respondents in percentages covered in this report. These respondent percentages are weighted according to the actual population of students at these universities. All universities (7/12) 2013 | US | Students | All undergraduate students

75. 75 Which educational institution do you attend?The group “All universities” is represented by the sample of students from these universities with the respective number of respondents in percentages covered in this report. These respondent percentages are weighted according to the actual population of students at these universities. All universities (8/12) 2013 | US | Students | All undergraduate students

76. 76 Which educational institution do you attend?The group “All universities” is represented by the sample of students from these universities with the respective number of respondents in percentages covered in this report. These respondent percentages are weighted according to the actual population of students at these universities. All universities (9/12) 2013 | US | Students | All undergraduate students

77. 77 Which educational institution do you attend?The group “All universities” is represented by the sample of students from these universities with the respective number of respondents in percentages covered in this report. These respondent percentages are weighted according to the actual population of students at these universities. All universities (10/12) 2013 | US | Students | All undergraduate students

78. 78 Which educational institution do you attend?The group “All universities” is represented by the sample of students from these universities with the respective number of respondents in percentages covered in this report. These respondent percentages are weighted according to the actual population of students at these universities. All universities (11/12) 2013 | US | Students | All undergraduate students

79. 79 Which educational institution do you attend?The group “All universities” is represented by the sample of students from these universities with the respective number of respondents in percentages covered in this report. These respondent percentages are weighted according to the actual population of students at these universities. All universities (12/12) 2013 | US | Students | All undergraduate students

80. 80 APPENDIX RESEARCH BACKGROUND QUESTIONS DRIVERS OF EMPLOYER ATTRACTIVENESS PREFERRED EMPLOYERS CAREER PROFILES

81. 81 Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives. Attractive attributes | Employer Reputation & Image 2013 | US | Students | All undergraduate students

82. 82 Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives. Attractive attributes | Job Characteristics 2013 | US | Students | All undergraduate students

83. 83 Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives. Attractive attributes | People & Culture 2013 | US | Students | All undergraduate students

84. 84 Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives. Attractive attributes | Remuneration & Advancement Opportunities 2013 | US | Students | All undergraduate students

85. 85 APPENDIX RESEARCH BACKGROUND QUESTIONS DRIVERS OF EMPLOYER ATTRACTIVENESS PREFERRED EMPLOYERS CAREER PROFILES

86. 86 Please select five employers from the list below for which you would most like to work - your five Ideal Employers Ideal Employer Ranking | Top 10 1. Walt Disney Company (27.55%) 2. Google (20.41%) 3. Apple (17.35%) 4. Nike (11.22%) 5. Facebook (10.20%) 6. Hilton Hotels Corporation (8.16%) 6. MGM Resorts International (8.16%) 6. Microsoft (8.16%) 6. NBCUniversal (8.16%) 6. The Hershey Company (8.16%) 1. Google (21.10%) 2. Walt Disney Company (16.90%) 3. Apple (16.78%) 4. Ernst & Young (11.55%) 5. Nike (11.15%) 6. J.P. Morgan (10.79%) 7. Deloitte (9.95%) 8. PwC (PricewaterhouseCoopers) (8.81%) 9. Goldman Sachs (8.51%) 10. KPMG LLP (6.65%) 2013 | US | Students | All undergraduate students All universities | Business Indiana University of Pennsylvania | Business

87. 87 Please select five employers from the list below for which you would most like to work - your five Ideal Employers Ideal Employer Ranking | Top 10 1. Walt Disney Company (21.01%) 2. FBI (17.39%) 3. Teach for America (16.67%) 4. Peace Corps (13.04%) 5. U.S. Department of State (11.59%) 6. Google (10.87%) 7. Apple (9.42%) 8. United Nations (8.70%) 9. The Hershey Company (7.25%) 10. H&M (6.52%) 1. Walt Disney Company (22.03%) 2. United Nations (17.72%) 3. U.S. Department of State (16.95%) 4. Google (16.95%) 5. Teach for America (16.56%) 6. FBI (15.01%) 7. Peace Corps (13.90%) 8. Apple (13.37%) 9. National Security Agency (NSA) (7.09%) 10. NBCUniversal (7.04%) 2013 | US | Students | All undergraduate students All universities | Humanities/Liberal Arts/Education Indiana University of Pennsylvania | Humanities/Liberal Arts/Education

88. 88 Please select five employers from the list below for which you would most like to work - your five Ideal Employers Ideal Employer Ranking | Top 10 1. Centers for Disease Control (21.05%) 2. Mayo Clinic (20.00%) 3. National Institutes of Health (18.95%) 4. Google (14.74%) 5. American Cancer Society (13.68%) 5. EPA (13.68%) 5. FBI (13.68%) 8. NASA (11.58%) 8. Walt Disney Company (11.58%) 10. Apple (9.47%) 1. National Institutes of Health (22.39%) 2. Mayo Clinic (20.24%) 3. American Cancer Society (17.78%) 4. Centers for Disease Control (17.57%) 5. Google (10.00%) 6. NASA (9.93%) 7. Peace Corps (9.55%) 8. Walt Disney Company (9.54%) 9. EPA (9.49%) 10. FBI (8.48%) 2013 | US | Students | All undergraduate students All universities | Natural Sciences Indiana University of Pennsylvania | Natural Sciences

89. 89 2013 | US | Students | All undergraduate students APPENDIX RESEARCH BACKGROUND QUESTIONS DRIVERS OF EMPLOYER ATTRACTIVENESS PREFERRED EMPLOYERS CAREER PROFILES

90. 90 The Universum Career Profiles are based on the attributes that students select as most important. Universum Career Profiles 2013 | US | Students | All undergraduate students LEADER: A student who has an inspiring attitude and searches for jobs where he/she can apply and further develop his/her leadership skills. This student is not afraid of making decisions and taking responsibility. INTERNATIONALIST: A student who is open-minded and prefers international surroundings. This type of student enjoys meeting new people, traveling and working abroad. IDEALIST: A student who pursues ethical and sustainable principles and values. This student is strongly attracted to employers whose mission and vision are in line with his/her own principles and standards. HUNTER: A student who focuses on monetary aspects. This student chases financially lucrative and competitive jobs. CAREERIST: A student who continuously wants to develop. This type of student wants to follow a promising career path within a prestigious and meritocratic environment. ENTREPRENEUR: A student who appreciates working in an evolving environment, in which he/she can solve changing and challenging problems. HARMONIZER: A student who prefers a stable work environment that is characterized by a respectful and balanced management philosophy.

91. 91 Universum Career Profiles 1/2 2013 | US | Students | All undergraduate students HARMONIZER Respect for its people (2) Enabling me to integrate personal interests in my schedule (3) Team-oriented work (1) Secure employment (2) Control over my number of working hours (3) Flexible working conditions (3) Overtime pay/compensation (1) The Universum Career Profiles are based on the Universum Drivers of Employer Attractiveness. Different attribute selections produce different Career Profiles. To match a certain profile, a minimum amount of points must be reached. The Universum Career Profiles are based on the Universum Drivers of Employer Attractiveness. Different attribute selections produce different Career Profiles. To match a certain profile, a minimum amount of points must be reached. CAREERIST Prestige (3) Recruiting only the best talent (3) Clear path for advancement (3) Market success (1) Professional training and development (1) Sponsorship of future education (2) Rapid promotion (3) Recognizing performance (meritocracy) (2) Good reference for future career (3) ENTREPRENEUR Fast-growing/entrepreneurial (3) A creative and dynamic work environment (3) Challenging work (1) Variety of assignments (1) Innovation (2) Attractive/exciting products and services (1) 6 out of 11 points 7 out of 15 points 12 out of 21 points

92. 92 Universum Career Profiles 2/2 2013 | US | Students | All undergraduate students INTERNATIONALIST Opportunities for international travel/relocation (3) Interaction with international clients and colleagues (3) HUNTER Competitive base salary (3) High future earnings (3) Performance-related bonus (2) Competitive benefits (1) Client interaction (1) Financial strength (1) IDEALIST A friendly work environment (1) Ethical standards (3) Corporate Social Responsibility (3) Environmental sustainability (3) Support for gender equality (2) Acceptance towards minorities (2) 6 out of 14 points 6 out of 6 points 6 out of 11 points LEADER Leadership opportunities (3) Leaders who will support my development (3) High level of responsibility (2) Inspiring management (2) 5 out of 10 points