CENTAUR RESEARCH Credentials and Capabilities Full service Market Research Fieldwork Partner

INTRODUCTION

.. To be the Most Respected and Trusted Marketing Research Network. Delivering Value through Knowledge and Innovation, Customer satisfaction and loyalty to provide Best Return on Investment. MISSION VISION

.. 2 Research Directors 2 Zonal Heads 3 Research Managers 3 In House Moderators 2 Content Writers 36 Full Time Field Executives 8 Project Managers 2 BD Managers 5 Research Analyst 3 CRA 2 In House Interviewers Team

STATISTICAL ANALYSIS DEVICE TESTING MYSTERY SHOPPING ON LINE INTERVIEWS FGD,MINI GROUPS, IDI,F2F FGD,MINI GROUPS, IDI,F2F ETHNOGRAPHY, TYADS QUALITATIVE & QUANTITIVE MARKETING RESEARCH FIELD WORK AREA OF SPECIALIZATION PANNEL RECRUITMENTS DATA PROCESSING

. Qualitative Research Quantitative Research IDI / FGD Tabulation,Analysis, Charting & PPT Tabulation,Analysis, Charting & PPT Satisfaction Survey Global CATI/CAPI Online Research Service Offerings

Sports & Leisure Healthcare & Pharma Media Agriculture Logistics

 Focus Group Discussion.  In-Depth Interviews.  Online Depth interviews & Focus groups.  Extended creativity groups.  Ethnographic Approaches.  Focus Group Discussion.  In-Depth Interviews.  Online Depth interviews & Focus groups.  Extended creativity groups.  Ethnographic Approaches.  Dyad/Triad interviews.  Conflict Groups.  Mini-Group discussions.  Creative Groups & workshops.  Bulletin boards.  Dyad/Triad interviews.  Conflict Groups.  Mini-Group discussions.  Creative Groups & workshops.  Bulletin boards.  C Research brings forth a powerful suite of Qualitative Marketing Research services to understand the depth and range of consumer attitude and behavior.  We excel in conducting all types of qualitative researches. Qualitative Research

.  Face to face interviews.  CATI/ CAPI.  CAWI/ SMS based/ PDA based data collection.  Eye Tracking.  Perception Analyzer.  Face to face interviews.  CATI/ CAPI.  CAWI/ SMS based/ PDA based data collection.  Eye Tracking.  Perception Analyzer.  Telephone Interviews.  Case Histories/Diaries.  CAWI (Computer Aided Web interview).  Phone to web surveys.  On-line panels.  Telephone Interviews.  Case Histories/Diaries.  CAWI (Computer Aided Web interview).  Phone to web surveys.  On-line panels.  We offer various quantitative Marketing Research methodologies salient to markets and consumers  The results delivered are crisp, focused and clearly actionable. Quantitative Research

 We are the leading online panel provider across South East Asia with proprietary research only panels. With Specialized B2B & Healthcare panels we always ensure that the panelist are highly engaged.  Expertise in the sampling techniques enables our samples to be in line with the National Representative Sample.  Local presence across Asia enables us to target low incidence group effectively and efficiently. Online Research

 Pharmaceutical & Bio technology : We continually execute projects in Oncology, Drug Delivery, Biotechnology, Ophthalmic, and Chronic Diseases to develop timely, strategic market intelligence in the form of quality data.  Medical Device : The medical device studies are done in various specialities like Cardiovascular Devices, Orthopaedic Devices, Home Care, Surgical & Infection Control Products, General Medical Devices, Hospital Supplies & Products, and Wound Care/Management Products market sectors to develop timely, strategic market intelligence for business development.  Healthcare IT : To be a part of the growth story, C Research already has, and is fast developing capabilities in this niche field.  Hospital Research : We do projects in hospitals at national and international levels. Such as Anaesthesiology, Dialysis, Infectious diseases, Intensive Care, Oncology, Pain management, Surgery, Thrombosis, Transplantation. Healthcare Division

. Pre- Field Services Pre- Field Services Recruitment Services Questionnaire Preparation Desk Research Survey Programming Pre Field Services

1.Manpower Planning : Interviewer force is deployed based on the scope of the study and the skill required for the same. 2. Translation: Translation into local language, if required is done by well experienced in house staff. Translations are checked by the senior field executive and the researcher before giving it for DTP. 3.Project Briefing: Research briefs field teams on the project specifications, questionnaire and sampling. Project briefing to field Executives is conducted by the executive. Field Quality Protocols

4.Mocks Call sessions: Extensive mock sessions are carried out individually for every interviewer and would need to pass this test before assigning the project. 5.Quality Control during field work: Every interviewer is accompanied for 5% of their work to check the quality of their work. 100% scrutiny of questionnaires is done to ensure logic checks, completeness etc. 40% of every interviewer’s work would be randomly selected and would be back checked either in person or through telephone by the supervisors. Only if found satisfactory would they be considered as complete and valid interviews. 6.Reporting to Client  We provide the client with regular progress reports, throughout the duration of the study, as desired.  A reporting format is designed as per the requirement of the study. Field Quality Protocols

1. Scrutiny 100% scrutiny of the questionnaires for completion, logic and other project specific checks. Re-checking of at least 30% of the scrutinized questionnaires by Tabulation supervisors. 2. Coding Write offs done on 5-10% questionnaires, across centres for all open ended responses. Detailed code-list developed by researchers. Coding of open end responses as per the code list developed by the Researcher. Checking of coding in at least 10% questionnaires by Tabulation Supervisor. Post Field Quality Protocols

3. Data Entry: Data entry / punching by dedicated external suppliers Checking of data cleaning programme written by the analyst. 4. Data Cleaning: Data cleaning by data cleaners so as to ensure zero logical and punching errors. Re-checking of the final cleaned data by the supervisor and the analyst. 5. Table Generation/ Data Deliverables: Tables generated as per researcher’s analysis plan Thorough checking of all the tables for its bases, weighted figures etc. In case of complex analysis, thorough checking of output by seniors. Post Field Quality Protocols

 A network of " specialized mysterious clients" spread throughout our National Territory and our continuous monitoring allow us to manage complex projects from a logistic point of view and fulfil the goals.  These Research tools are efficient complement to the process of managing the overall quality.  Mystery shoppers receive a detailed briefing for every project.  Additionally mystery shoppers are trained personally or by phone.  Results can be delivered in a detailed chart report with in-depth analysis.  Data can be delivered in all known formats. Mystery shopping & Services

Data Collection

Collect quantitative data using all common methodologies

. Besides common data formats like SPSS or Excel, we are offering a detailed chart reporting for quantitative research projects: Provide meaningful charts instead of pure data that is hard to be interpreted. Deliver a chart report in your individual corporate design. Easily integrate the charts into management presentations. Necessary measurements and actions can be derived easily. Deliver data in a detailed & chart report

 100% in house Field team  Having a large on roll team helps in conducting field research in a timely and cost effective manner.  Field Interviewers have minimum 1 years Healthcare research studies experience.  Field Interviewers are selected based on their past therapy area experience.  100% back check  To ensure quality deliverance, we willingly offer our clients.  100% digitally audio recorded interviews.  Over sampling is common practice in the majority of our projects. Quality Deliverance

 We are a market research firm for quantitative and qualitative market research located in Mumbai, India.  We are supporting companies in all steps of their market research project from design, data collection to data analysis.  Specially for India, As a fieldwork service provider we are offering first class data collection with our own field of trained mystery shoppers and interviewers and our own online access panel.  For quantitative research we are offering all common methods of data collection: CATI, CAPI, CAWI, paper and pencil.  We are working objectively, customer-focused, goal-oriented and effectively.  Our work is based on reliability, trust, professionalism and a high quality of assessment.  Therefore, all information we receive from our clients remains confidential. Management Summary

Directors Name and Designation Educational Qualification ExperienceResearch areas worked in Mr. Chandrashekhar Kh Director, Business M.Sc, MBA-IB> 9 years Pharmaceuticals, FMCG, Durables, Social Research. Mr. Kamal Kanta Sahoo Director, Research B.Tech, MBA- Finance >10 years Financial Services, Analytics,Technical studies.

Chandigarh New Delhi Mumbai Goa Kolkata Ranchi Bhubaneswar Pune Nashik Jaipur Hyderabad Chennai Ahmedabad Bengaluru CochinMadurai Guwahati Centaur Research foot prints in India Vizag

CENTAUR RESEARCH INTELLECTUAL UNDERSTANDING COMMITMENTEXCELLENCE

CENTAUR RESEARCH Venus CHSL, Evershine Millennium Paradise, Thakur Village, Kandivali -East, Maharashtra. MUMBAI. Pin INDIA. Tel/Fax: