National Geospatial Advisory Committee Strategic Communications Plan National Geospatial Advisory Committee October 2008

National Geospatial Advisory Committee NGAC Purpose The Committee will provide advice and recommendations on federal geospatial policy and management issues and provide a forum to convey views representative of partners in the geospatial community Under Federal Advisory Committee Act rules, will function solely as an advisory body, providing recommendations on effective management of Federal geospatial programs. In particular, it will provide advice on the development of the National Spatial Data Infrastructure (NSDI). *NGAC Charter, January 2008

National Geospatial Advisory Committee NGAC Mission Statement To provide strategies regarding the creation, management and dissemination of cohesive geospatial data, information and knowledge to enable commercial, academic, and nonprofit organizations and all levels of government to more effectively: Empower and serve the public Protect our homeland Foster economic growth Advance science Manage our resources Prepare for and respond to emergencies Govern our nation * Adopted by NGAC, June 2008

National Geospatial Advisory Committee Communications Goals External Focus: Enhance visibility of NGAC Demonstrate mission critical importance of geospatial information Generate stakeholder awareness and act as a vehicle for input to the committee

National Geospatial Advisory Committee Target Audiences Stakeholder groups represented by NGAC members Geospatial Community of Practice Government leaders and decision-makers who might use geospatial information to address issues, solve problems and make decisions Geospatial Community of Interest

National Geospatial Advisory Committee Key Messages NGAC commits to an action agenda NGAC is key venue for providing external stakeholder advice and recommendations on geospatial issues to federal agencies Focus on common goals to advance the NSDI and build a sense of community Open and welcome input and participation from stakeholder groups Commitment to the community and advancing the geospatial agenda Core values - focus, collaborative, action

National Geospatial Advisory Committee Synopsis National Geospatial Advisory Committee (NGAC) is committed to an action agenda to fulfill its role as an advisory committee to the federal government on geospatial policy and management issues. Under the leadership of NGAC Chair Anne Miglarese and the guidance set forth by FGDC Chair Jim Cason, the FACA Committee is taking action on a number of initiatives. Committee members are producing a transition briefing on geospatial issues and opportunities for the incoming administration, writing a white paper describing the changing landscape of geospatial technology and its importance, providing feedback and recommendations on critical geospatial issues and priorities, and developing a national strategy to guide the geospatial community of practice. For more information about the NGAC, visit:

National Geospatial Advisory Committee NGAC Focus Areas 1. Advancing the National Spatial Data Infrastructure  Changing Landscape White Paper  Geospatial Priorities (Transition Paper)  Geospatial National Strategy  Roles and Responsibilities of Key Players 2. Management of Federal Geospatial Resources  OMB Circular A-16  Geospatial Line of Business 3. Data Initiatives  Imagery for the Nation  National Land Parcel Data  The National Map

National Geospatial Advisory Committee Communications Channels & Outlets (External) FGDC/NGAC Web site Industry newsletters Agency newsletters messages FGDC Listserv Targeted industry publications Geospatial professional organizations Professional organizations for targeted industries

National Geospatial Advisory Committee Spokespersons FGDC Chair NGAC Chair NGAC Vice Chair Designated Federal Official (DFO) NGAC Committee members

National Geospatial Advisory Committee Anne Hale Miglarese, NGAC Chair Booz Allen Hamilton Dennis B. Goreham State of Utah Zsolt Nagy State of North Carolina Steven P. Wallach, NGAC Vice-Chair National Geospatial-Intelligence Agency Kass Green The Alta Vista Company Kim Nelson Microsoft Corporation Sean Ahearn Hunter College – City University of New York Randy Johnson Hennepin County, Minnesota Matthew O’Connell GeoEye Timothy M. Bull Bennett North Dakota Association of Tribal Colleges Randall L. Johnson Metropolitan Council, St. Paul, MN John M. Palatiello MAPPS Michael Byrne State of California Jerry J. Johnston Environmental Protection Agency Jay Parrish State of Pennsylvania Allen Carroll National Geographic Society Barney Krucoff District of Columbia G. Michael Ritchie Photo Science David J. Cowen University of South Carolina Timothy Loewenstein Buffalo County, Nebraska David Schell Open Geospatial Consortium Jack Dangermond ESRI David F. Maune Dewberry Eugene A. Schiller S.W. Florida Water Management District Donald G. Dittmar Waukesha County, Wisconsin Charles Mondello Pictometry International Christopher Tucker Erdas, Inc. Ivan DeLoatch NGAC Designated Federal Official (DFO) Federal Geographic Data Committee June 2008

National Geospatial Advisory Committee Stakeholder Communications StakeholderStakeholder Issues Key MessagesMethods or vehicles Timeframe Geospatial Federal Community Establishing priorities for geo activities Recommendati ons on key data initiatives Through FGDCStarting now…ongoing Geospatial CoPPriorities for geospatial activities; work of the NGAC Need to work collaboratively to move the agenda forward Workshops, conferences, meetings Fall Geospatial Community of Interest Why is this important? What will it help us do? Domain of use for geospatial information Electronic & traditional print media Fall Incoming administration Why is it important? What will it help us do? Geospatial community priorities Transition Paper Briefings 2009

National Geospatial Advisory Committee Communication Activities WhatWhenHowWhoAudiences Communications PPT Template - focus on consistent key messages Initially after June meeting; Create from meeting notes; updated after each NGAC meeting Project lead & contractor with approval from Chairs & DFO NGAC Committee members to use with multiple audiences Article for industry publication July 2008Chair with support from Project Lead Geospatial Community of Practice (CoP) Forum/informational briefing at Industry Conference August 2008Special Interest Group Meeting at ESRI Hosted by Chair; other NGAC members represented Geospatial Community of Practice (CoP) Brief article for industry/agency newsletter July 2008One page article and short filler to post for member use. Spider to various pubs. Contractor to writeGeospatial Community of Practice (CoP) “Mention” in speeches & presentations ongoingUse key messagesNGAC Committee Members Various within Geospatial CoP or general public Fact SheetBefore Oct meetingUse key messages emerging from ESRI article Project Lead & contractor with approval Congressional staff, incoming administration, general public

National Geospatial Advisory Committee Communications Infrastructure FGDC Staff LEAD Alliance staff USGS Communications NGAC Committee members Existing communications outlets

National Geospatial Advisory Committee Communications Goals Internal Focus: Keep Committee members informed and current on Federal geospatial activities Provide mechanisms for collaboration among committee members

National Geospatial Advisory Committee Communications Channels (Internal) Wiki  Communications section with templates  Links to eArticles or other resources  Posting of member presentations, speeches, articles, etc.  Maintenance and support Telecon/WebX informational briefings & training (within FACA guidelines) Monthly from DFO rep (Admin and Update from Chair) FGDC Web site Cross-organizational briefings (FGDC SC, ExCom, CG) Progress reports/Update reports

National Geospatial Advisory Committee Communication Activities (Internal) WhatWhenHowWhoAudiences WIKI for member collaboration By June meetingSet-up; register and provide training FGDC staff, USGS GIO resources Committee members and support staff Communications PPT Template - focus on consistent key messages Initially after June meeting; Create from meeting notes; updated after each NGAC meeting Project Lead & contractor with approval from Chairs & DFO NGAC Committee members to use with multiple audiences Brief article for industry/agency newsletter July 2008One page article and short filler to post for member use. Spider to various pubs. Contractor to writeGeospatial Community of Practice (CoP) Develop key messages Ongoing; activity at NGAC meetings “Mention” in speeches & presentations Chair, co-chair, DFO with idea support from members Various within Geospatial CoP or general public

National Geospatial Advisory Committee Assessment Did we hit our target audiences? Did we accomplish our goals/objectives? Did we meet our timelines? How can we improve this effort? What do we need to do next?