Funding support scheme information session Manchester 26 th October 2007 WRAP SME recycling programme

Welcome, introductions and overview  Introduction to WRAP  SME recycling programme overview  Good practice guidance  Funding support scheme: scope, applications and evaluation criteria  Recycle at Work  WRAP’s wider business support  One to one sessions  Introductions

Introduction to WRAP

An introduction to WRAP Waste & Resources Action Programme Established by the Government in 2000 To help everyone in the UK recycle more, waste less and reduce the amount we send to landfill Reducing CO 2 emissions

Working together Up until now WRAP and its partners have delivered significant achievements: 5.8 million tonnes/year reprocessing capacity 8.5 million more ‘committed recyclers’ 1.6 million home compost bins sold 1.3 million tonnes less carbon emissions

WRAP’s seven programmes Construction Manufacturing Business Growth OrganicsRetail Behavioural Change Local Authorities

WRAP SME recycling programme overview

SME recycling programme aims and activities  Aim is to increase and improve recycling for SMEs  Making recycling at work easy, convenient and cost effective  Developing appropriate recycling services, charging mechanisms, sales and marketing approaches and staff involvement

Aims and activities  Completed two series of feasibility trials and series of demonstration trials  Feasibility trials covered variety of sectors, types of services, charging mechanisms, sales and marketing approaches and activities  Demonstration trials replicated good practice models on a larger scale  Developed good practice guidance  Evaluation reports from trials

Opportunities to develop SME recycling services  Lack of current services to meet needs  SMEs want services that are easy, convenient and cost effective  Latent level of interest in recycling but lack of time and resources to be proactive  Taking habits of recycling at home into the workplace  Increasing waste disposal costs  Pre-treatment regulations

Types of recycling services  Researched range of service types: collection services and bring site facilities  Materials to collect  Source separated or comingled materials  Collection containers  Collection frequency  Charging mechanisms and frequency

Feedback from SMEs  Carried out research following first series of feasibility trials  97% of customers satisfied with their recycling service  82% found the services easy to implement and maintain  33% + found it had improved their reputation  25% + saving space an important factor

SME recycling good practice guidance

Good practice guidance  Guidance based on findings and results from first series of feasibility trials  Provides practical advice and information on developing and providing recycling services to SMEs  Relevant to existing and emerging recycling service providers from all sectors  Currently available in electronic format  Printed format to be available in late November

Elements of the guidance  Guidance covers all major elements and key issues of service development and provision  Sales and marketing approaches and activities  Operational issues  Financial sustainability

Sales and marketing approaches and activities  Target area and audience  Material streams and quantities  Competition and charging  Legal arrangements with customers  Sales and marketing staff resources  Marketing activities  Sales activities

Operational issues  Collection containers: boxes, bags, bins and bundles  Collection vehicles  Depots and sorting facilities  Operational staff resources

Sustainability of the service  Collection rounds  Income streams  Financial sustainability of services  Monitoring and continuous improvements

Funding support scheme: scope, applications and evaluation

Aim and overview  Aim is to increase capacity of provision of recycling services to businesses, primarily SMEs  Overview  Who can apply?  What can I apply for?  How much can I apply for?  How can I apply?  Evaluation of applications  Successful applicants

Who can apply?  Organisations directly providing recycling services to businesses  Open to existing and new recycling service providers  Private, community and public sectors eligible to apply  Operated under de minimis regulations

What can I apply for? (1)  Expansion of existing services  New recyclable materials  New geographical areas  New types of customers  Development of new services  Projects 3 to 12 months in length  Requirement to deliver SME customer recruitment and tonnage targets  Follow good practice guidance

What can I apply for? (2)  Recycling services can cover:  Multi material collection services  Paper and cardboard services for city centres e.g. retail  Glass collection services for the hospitality sector  Services for industrial estates, business parks or multiple-occupancy buildings …

What can I apply for? (3)  Recycling services can cover:  Food waste collections for hospitality and retail sectors and smaller food processors  Services for the construction, refurbishment and demolition sector  SME and non SME customers (80% SMEs and 20% other non SMEs)  Must be ‘new to recycling’  Food waste to go to ABPR approved in-vessel composting or AD units

What can I apply for? (4) Support generally for package of measures.  Staff resources: sales and marketing staff, operational staff and management staff  Sales and marketing activities: telesales, direct mail, face to face sales, procurement of SME contact databases, sales and marketing literature, promotional introductory periods, websites, staff training  Infrastructure: collection containers, collection vehicles and contribution to overheads  No balers or shredders - eQUIP

How much can I apply for?  Max £67,000 excluding VAT per applicant  Operated under de minimis regulations  Local authorities not subject to de minimis but same funding limits apply  Declaration of previous public funding  50% match funding – in cash and/or in kind

How can I apply? (1)  Application form and guidance document  No closing date for applications in financial year  Application information required:  Organisation details and activities  Summary of proposal  Recycling service to be provided  Sales and marketing activities  Financial viability – 5 year projection  Project delivery plan

How can I apply? (2)  Declaration of de minimis funding  Information on funding requested  Documentation  Two years audited accounts or business plan  Health and safety policy or statement  Environment policy or statement  Statement on licenses  Terms and conditions

Evaluation of applications  Application form and supporting information received  Evaluation criteria  Value for money  Appropriateness of recycling service  Sales and marketing activities  Financial viability of service and organisation  Aim to respond within six weeks

Successful applicants  Funding support agreement  Confidentiality letter  Project initiation meeting  Negotiation period: funding agreement and milestones  Milestone payments – SME/ tonnage  Data reporting  BREW annual report  Support and contact from WRAP

Recycle at Work

Recycle at Work campaign  Recycle at Work campaign developed from Recycle Now consumer campaign  Key messages:  It’s easy to set up and run  It feels good to be involved  It saves space and can reduce clutter  It’s cost effective and could save you money  It helps to protect the environment

Recycle at Work resources  Developed a suite of communication resources for recycling service providers  Resources to assist with sales and marketing activities:  Direct mail, benefits sheet, folder, exhibition materials, e-newsletter  Resources to assist customers implement and manage an in-house recycling scheme:  Collection point posters, awareness posters, certificates

Recycle at Work resources  Existing and new recycling service providers can sign up to using the branding and resources  Two main options:  a) Incorporate Recycle at Work branding and logo into existing communication resources  b) Utilise resource templates and personalise  Resources will require WRAP approval

WRAP’s wider business support

Business Support

Business Support Video (not on web version)

Business Support focus Target: to deliver 10% sustainable growth in the specialist recycling and reprocessing sector (double the forecasted growth of GDP)  Equates to turnover growth of £120 million Themes  Encouraging new businesses and entrants  Duplicating winning formulae

Eligibility A reprocessing business operating in the UK recycling sector Recycling one or more of the following materials: aggregates; glass; plastics; organics; paper; wood; tyres; plasterboard and batteries An SME for the majority of the services available

Further information and support

Josephine Abbott e: t: Natasha Allen e: t: