WP7 Activity 2 D17 Analysis of the Market for Multiple Standard Wireless Communications

Summary Processes and environment of uptake Build on analysis of D12 Focus on multi-standard devices and convergence manager Pathways to multi-standard and simultaneous use Implementation and use of wireless today Trends in multi-standard devices and key trends in supply and demand Public and private WLAN Mobile applications and IT Services Business case for CM Discussion

D12 recall Convergence analysis Interoperability: always best connected Interconnection: always most profitable Wireless World Ubiquitous computing Personal device Many ways to convergence or not Two Models: Rich Voice Plus v Mobile Internet Saturation of simple communications market Cost reduction and control Role of new players in development of next level of telecommunications application and business e.g. MVNOs

Current uses Public WLAN business Users of 3G phones Use of MMS Uptake of current applications Education Construction Operators and vendors investments New applications of wireless: IT Services

Current Market Trends Saturation of 2G voice market Business new key market Roll out of 3G Broadband Internet - wireless tails Regulation of wholesale WLAN to telcoms and locations - too cheap! Private WLAN systems for voice and data Dual standard systems on market, handover and switching: handsets and laptops. New spectrum for BWA Fixed-Mobile Convergence VoIP IT Services - what is role of operators? Mobile Music Instant/Unified Messaging - peer to peer

Public WLAN market Studied the strategy of one PWLAN firm Study of management and end users in café chain Nearly free business model Interviews with other actors Great deal of hype. Important in some venues - captive audience Hotspot network key part of business mobile package White label access Value added service in semi public locations Too many people give it away Data +VoIP

M-Education Possible key market on social agenda Strong youth, internet, and wireless factors Still low uptake of WiFi and laptops Institution, supplier and government encouragement Problems of reliability and security of devices Cost of data access on cellular too high Peripatetic but not mobile Life Long learning, distance learning benefit from flexible use, and multimedia communications

Business case for different locations of convergence manager Spot market User has several subscriptions, pays network based player to help manage connections Difficult to see market MVNO case Manage network traffic for QoS or cost Established NO or strong IT services brand Can be closer to applications than NO Cost of equipment, and network Restricted access to key network information Already competitive market unless key value added MNO Multi-network operator Manage network traffic for QoS, or, load Manage at base station Build strong product If bandwidth not limitation then less incentive

IT Services Outsourcing of IT management, and activities heavily depending on IT Buy services, not technology Telecommunications becomes part of IT Integration of mobile with IT Systems Value added capabilities of MNOs questionable IT mediated applications dominate market IT services and ISPs could implement CM

Application developers Study of 5 firms in the MX Alliance Long interviews with Managing Directors Link mobile to existing IT systems Remote monitoring, location information, ticketing Customers save money, and differentiate service, e.g. save travelling costs, staff costs Clipboard professionals and technicians Strong market, getting better Learning uses from private use Wireless access to IT systems expected Operate services as well as integrate technology Low bandwidth ubiquitous service Frustrations with operators….. No clear benefit of current multistandard devices - possibly Bluetooth.

Clipboard Professionals Key markets for new multimedia communication - Voice+data Utilities, public authorities, construction, health services etc Intranet access Efficiency gains and quality of service Dependability and reliability key Peripatetic workers Clipboard technicians and Professionals Doctors, health visitors, vets, architects, builders, service engineers, delivery workers, plumbers, surveyors, social workers, emergency services. Some multimedia users - e.g. architects, builders Some will create new uses.

Simultaneous Use from Demand Handover between standards for some parts of session e.g. data but not voice Reliability and dependability Linking separate regimes by user Relay/Forwarding Communications between multiple devices Maximising Bandwidth in low bandwidth bearers Control of key information about radio connection in hands of access network owners.

Policy issues Competition Access and Service competition issues Undermine competition if use restricted to incumbent operators with mobile +fixed business Need transparent and flexible wholesale market in mobile and fixed access New broadband access actors more flexible in spectrum use with FLOWS Markets Data market Voice market Content Mixed service Termination Issues of mixing and switch regimes Mobile device control Should configuration of terminals by operators be limited?

Post FLOWS Partnership with innovative companies that have developed complementary technologies, quick implementation Partnership with large firms producing IP network technology to push ‘access technology independent network’ in market and standards. Partnership with IT Services firms MNOs or MVNOs with a convergence strategy to implement and push standards. These are technology user firms. Partnership with Wireless system technology firms to develop standards, and value added technology for sale to MNOs.

Conclusions VoIP and Fixed-Mobile integration. Personal devices - many different markets and trajectories. Slow and complex innovation of new activities incorporating wireless multimedia Market: Clipboard professionals Market: Music in consumer market Opportunities for exploiting existing technology huge. Importance of IT Services in future telecommunications Control over access to the customer and the configuration of the end terminal shapes mobile operator strategies (especially larger firms) Limits of Operators in innovation Control over Key Network Information Competition worries in convergence. Role of MVNOs. FLOWS applicable by Operators, MVNOs, IT Services, and device vendors. Does it really make things simpler?

Basis of Future research Progress of un-licenced spectrum arguments and experience in regulatory and commercial policy Mobile Applications Developers FLOWS follow-on. Control of mobile devices in public and private spaces Clipboard technicians