VetTv – Jonesboro, Ar Veterinary Television Network Launched August 2010 Channels in 9 states. Dwight Lewis, BS Radio TV Lesa Lewis, BS Accounting, 12.

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Presentation transcript:

VetTv – Jonesboro, Ar Veterinary Television Network Launched August 2010 Channels in 9 states. Dwight Lewis, BS Radio TV Lesa Lewis, BS Accounting, 12 years in accounting and business development, 7 years in veterinary pharma.

What is VetTv.net? - The first Veterinary Television Network - CUSTOM channels are ONSITE and ONLINE - VetTv is the ultimate “all in one network” - VetTv is EDUCATION EVERYWHERE!

The Paw Pledge – VetTv will change animal health

What is the largest cost in a veterinary hospital?

Non-compliance

The Formula for Compliance - What is compliance? - What is being done to improve compliance? - What else can be done to improve compliance?

What is Compliance? -Medicine: Willingness to follow a prescribed >course of treatment -Healthier Pets, Happier Clients, Better Business -Where are the gaps in compliance? -How large are the gaps in compliance?

What is the cost of non- compliance? (Offline link to form)Offline link to form

Communication and Education - How do you communicate with clients? - How often do you communicate with clients? - Do you use Facebook, pet portals, etc? - Do you use a website and who maintains? - Do you receive and see what clients see? - Do you have a Health Shopping Network (HSN)?

What works? - How often do clients visit your website? - What interests them most ? - How many addresses on file? FB fans? - How do you announce new services/equip? - Why do clients say “I read it on the internet”? - How often do you use products / see reps?

Which clients want more? (Offline link to form)Offline link to form

What is the client experience? - Sit in each location to see opportunities. - How long is the average wait in the lobby? - How long is the wait in the exam rooms? - Do drs and staff receive client communications?

Lobby – 5 minutes Exam room – 15 minutes Home/Internet – 12 months Where do clients spend their time?

Change is... VS. Offline link to poster Online link to video or Offline link to videoOffline link to posterOnline link to videoOffline link to video

Facebook Facts million users, half log on daily - Average user has 190 friends - 43% of veterinary practices are on Facebook - Educate clients with video links for impact! - Beware of content posted (websites & YouTube) - Get more fans and likes from staff -Who is admin and receives notifications?

Facebook Example 1 A hospital in Houston gained 130 new likes in 30 days by donating $1 to the shelter for every new like. 130 new likes seen by 190 average friends results in clinic/video/fact being seen by 24,700 new people.

Facebook Example 2 Status update: Did you know that 15% of potting soil contains roundworms? Dr. Paula explains how intestinal parasites can affect your entire family: (Offline link to video) link to video

The Impact of Video -Video messages generate 2-3 times higher click rates than static s. -Consumers who watch product videos are 85% more likely to buy than those who don’t watch. -In store sales increased 6% when retailers provided online videos for their products. -A minute of video equals 1.8 million words -People remember 20% of what they hear, 40% of what they see, and 70% of what they see and hear.

Video Trend -In 2011, 45% of small businesses are growing their budget for online video (17% in 2010).

In Summary Many hospitals are complacent or scared of change. Pet parents need more education about their pet’s needs. Retail outlets and online pharmacies are becoming more competitive. Allow technology to work for you to communicate with clients more often, more efficiently and more effectively. It takes consistency from the entire team to make a change.

Any Questions?