Implementation and international roll-out of the content transaction and payment platform at T-Mobile Bernd Rennhak Managing Director cTAS c.a.r.u.s. IT AG

Agenda The Content, Services & Payment business world: Partners with different Paces Content Provider Business Models, how to Charge for Content Discussing the T-Mobile Implementation: Architecture Time Lines Challenges Lessons Learned Future Visions Agenda

Content, Services & Payment Business World Partners with different Paces Content, Services & Payment Business World

Partners with different Paces Customer Marketing and Sales, Content Provider Business Organisation International Technical Organisations Content, Services & Payment Business World Partners with different Paces

SMS Ring Tones Logos Video Gaming MMS Music I want it all, I want it now Customer Partners with different Paces

Own Content Offering Future Content Offering Third Party Content Offering Marketing & Sales, Content Provider T-Zones Content Provider Marketing & Sales Partners with different Paces

Business Organisation Content Provider Mgmt. Correct Settlement Support Business Models Provide Customer Access Attract new Partners Customer Care Low Complaints Rate through AAA Functionality Attract new Customers Rating, Billing & Payment Correct Rating Consistent Billing Revenue Assurance Partners with different Paces

Big Investments Dedicated operational Skills Long-term planning Internationally distributed Highly heterogeneous Blue Country Green Country Yellow Country International Technical Organisations, Systems and Network Components Partners with different Paces

Issues as a result of the different Paces Partners with different Paces Issues Not fast enough to fulfil customer demands, time-to-market Content Providers are struggling with integration into existing BSS landscape Revenue loss caused by late accounting for Prepaid customer and insecure payment handling Significant complaint management Integration issues through heterogeneous network environments

Customer Marketing & Sales XTCplus – Bridging worlds Partners with different Paces Technical Systems Business Organisation

Content Provider Business Models, how to Charge for Content Content, Services & Payment Business World

Mobile Carrier Authenticate Authorise Authorise Accounting Accounting Settlement Use Case – Streaming Video Order Streaming Video Portugal vs. England Business Models

Business Models (1) Business Models

Business Models (2) Business Models

Payment MethodAdvantagesIssues Prepaid No deal without money Only balance check Easy Customer Care No deal without money Real-time accounting Technical integration Postpaid Nearly always a deal Easy for customer No real-time accounting Revenue assurance Additional checks Increased Customer Care Convergent Charging enables the Operator to support all required Payment Methods. How to Charge for the new Services Business Models

Architecture and Time Lines The T-Mobile Implementation T-Mobile Implementation

T-Mobile uses XTC as their international standard Content, Services and Payment platform. The T-Mobile Implementation T-Mobile Implementation

CP Broker T-Mobile XTC Batch Interface Content Provider Billing Subscriber Billing ERP Finance DWH Online Interface Subscriber Contract Check Subscriber Online Rating Limit & Risk Check Prepaid Online Accounting Online Interface Discussing the T-Mobile Implementation (1) Architecture and Time Lines

T-Mobile Germany integrated the c.a.r.u.s. XTC Content, Services & Payment Platform in Q1/2001 In 2002, T-Mobile decided to roll out XTC within the European T-Mobile family. The European proof of the international blueprint has been accomplished in 2003: -T-Mobile Netherlands (September 2003) -T-Mobile Czech Republic (September 2003) The European roll-out was conducted in 2004: -T-Mobile Austria (July 2004) -T-Mobile UK (August 2004) -PTC ERA, Poland (planned for Q4/2004) Roll-out in 2005 under discussion for additional T-Mobile affiliates Based on the designed XTC blueprint architecture, all implementations have been successfully brought into production in a very short time frame(< 3 months). Discussing the T-Mobile Implementation (1) Architecture and Time Lines

Challenges and Lessons Learned The T-Mobile Implementation T-Mobile Implementation

Challenges Reduced Time-to-Market for new service offerings Real-time AAA functionality for Subscriber and Content Provider Fraud Prevention and Revenue Assurance Support for international service offerings like t-zones or T-Mobile SoundLogo Discussing the T-Mobile Implementation (3) Challenges and Lessons learned

Lessons learned International management of requirements is necessary. Earlier organisational setup of international coordination would have prevented regional issues. Centralised training and first-level support for all national operators helped to prevent duplication of efforts. Establishing round tables for experience exchange helps new operators to understand the product and to prepare themselves. Discussing the T-Mobile Implementation (4) Challenges and Lessons learned

Future Visions The T-Mobile Implementation T-Mobile Implementation

Pay-anything with your telephone invoice will become one of the standard payment methods. Customers will demand for more services in real-time, like Video Streaming and Online Multiparty Gaming. Customers will demand these service wherever they are. Thus new concepts for Content Roaming are required. The Content Provider World will grow dramatically, even normal retailing companies will introduce their own Mobile Portals. Future Visions for Mobile Content Business Future Visions

c.a.r.u.s. Information Technology AG Bornbarch Norderstedt | Germany fon +49. (0) fax +49. (0) „ResponseAbility“ – the fusion of knowledge, skills and partnership A c.a.r.u.s. Group company Thank you