Building a Foundation for the Future: Junior Achievement Entrepreneurship Programs Entrepreneurship Education Forum Columbus, Ohio November 13, 2010 John Box Senior Vice President, Education JA Worldwide ®

Session Overview: Entrepreneurship – A Pillar of Student Success Scope and Sequence of JA entrepreneurship programs JA Entrepreneurship Programs – Two Examples –JA It’s My Business! –JA Be Entrepreneurial Q&A

JA Worldwide’s Core Purpose To inspire and prepare young people to succeed in a global economy.

Pillars of Student Success Entrepreneurship Work-Readiness Financial Literacy

Scope and Sequence K-12 Scope Mode of Delivery –Classroom-Based –Afterschool –Capstone Involvement of Business Volunteers Experiential Learning

JA It’s My Business! Through their involvement in JA It’s My Business! students are encouraged to use critical thinking to learn entrepreneurial skills that support positive attitudes as they explore and enhance their career aspirations.

JA It’s My Business! Emphasizes entrepreneurship. Designed for students in grades 6-8. Composed on six volunteer-led sessions. Developed for use in after-school settings. Strong focus on social studies, reading, and writing skills. Includes access to an online Entrepreneur Journal at Designed to support the skills identified by the Partnership for 21st Century Skills.

JA It’s My Business! Session One: I Am an Entrepreneur –Students begin to identify entrepreneurial characteristics they possess by learning about the lives of entrepreneurs both past and present.

JA It’s My Business! Session Two: I Can Change the World –Students identify the first entrepreneurial characteristic – Fill a Need. They begin to identify the skills and knowledge needed to start a business by considering customer needs and brainstorming product designs.

JA It’s My Business! Session Three: I Know My Customer –Students learn the second entrepreneurial characteristic- Know Your Customer and Product – and discover ways to market specific products to the appropriate customer.

JA It’s My Business! Session Four – I Have an Idea –Students participate in an auction designed to highlight creative and innovative entrepreneurs and their businesses.

JA It’s My Business! Session Five – I See a Need –By analyzing current examples of social entrepreneurs, students identify businesses they can start. The examine ways entrepreneurs use the four entrepreneurial characteristics to develop their business plan.

JA It’s My Business! Session Six – Celebrate Entrepreneurs! –Students create Entrepreneur Profile Cards to showcase their understanding of the fourth entrepreneurial characteristic – Believe in Yourself.

JA It’s My Business! Hands-on Activity

JA Be Entrepreneurial ® By developing the essential components of a business plan, JA Be Entrepreneurial challenges students to start creating a functional business plan while still in high school.

JA Be Entrepreneurial Program Basics Designed for high school students. Seven, 45 minute, volunteer-led sessions. Additional Resources including: Supplemental lessons On-Your-Own Activities for students Podcasts Business Plan Challenge

JA Be Entrepreneurial Program Objectives Following participation in the program, students will be able to: Recognize characteristics and practices of successful entrepreneurs. Evaluate an entrepreneurial idea based on product, customer, and competitive-advantage criteria. Demonstrate business-planning skills for venture start-up, marketing, financing, management, and ethical decision-making.

JA Be Entrepreneurial Session One Overview: Introduction to Entrepreneurship –Students are introduced to the elements of successful business start- ups, myths and facts about entrepreneurship, and early product development.

JA Be Entrepreneurial Session Two Overview: What’s My Business? –Students continue to develop their product or service idea by analyzing various sources of successful entrepreneurial ventures, culminating in their selection of a product or service as the basis of their business plan.

JA Be Entrepreneurial Session Three Overview: Who’s My Customer? –Students examine how market needs and demographics contribute to successful entrepreneurial ventures.

JA Be Entrepreneurial Session Four Overview: What’s My Advantage? –Students learn the importance of intentionally selecting and applying competitive advantages to an entrepreneurial venture.

JA Be Entrepreneurial Session Five Overview: Competitive Advantages –Students apply competitive advantages to entrepreneurial ventures.

JA Be Entrepreneurial Session Six Overview: Ethics Are Good For Business –Students learn to anticipate ethical dilemmas and consider consequences in making ethical business decisions.

JA Be Entrepreneurial Session Seven Overview: The Business Plan –Students apply the six elements of successful start-ups to their products and services.

JA Be Entrepreneurial Downloadable Resources On the JA Be Entrepreneurial program page at ja.org, the following are downloadable:JA Be Entrepreneurial program page at ja.org 1.Four, full-length supplemental sessions related to entrepreneurship, following business start-up. 2.Podcasts, highlighting real entrepreneurs and successful start-up decisions. 3.Practical and motivational On Your Own activities.

JA Be Entrepreneurial ™ The Business Plan Challenge The Business Plan Challenge is designed to assist young entrepreneurs bridge the gap between business planning and actual start- up, through a business plan competition culminating in an entrepreneurial expert panel.

JA Be Entrepreneurial Hands-On Activity

Q&A

Thank you!