May 3-4, 2006 PPSI Meeting - Sarasota FL1 Education Workgroup Team Members Heidi Sanborn, R3 Consulting/PSI – Facilitator Scott Cassel, PSI Alison Keane, National Paint and Coatings Association Michael Chenard, Lowe’s Dana Coyle, NJ DEP Sara Hartwell, EPA Steve Long, MA DEP Ann Reichman, Earth 911 Leslie Wilson, Solid Waste Management Coordinating Board, MN

May 3-4, 2006 PPSI Meeting - Sarasota FL2 Education Workgroup – Goals 1.Determine why consumers have leftover paint. 2.Develop strategies to reduce leftover paint. 3.Educate consumers on the reduction of leftover paint.

May 3-4, 2006 PPSI Meeting - Sarasota FL3 Education Projects 1.Leftover Paint Management Guidance for Consumers (In-Store Pilot) (#1) 2.Source Reduction Survey (#2)

May 3-4, 2006 PPSI Meeting - Sarasota FL4 Leftover Paint Management Guidance For Consumers One page guidance developed by consensus. Posted on websites. Project Goal: test effectiveness of message and various communication techniques. Hire consultant to determine extent to which consumer behavior can be influenced and leftover paint reduced. Not funded: $45,360

May 3-4, 2006 PPSI Meeting - Sarasota FL5 Source Reduction Survey Goals 1.Identify and rank the reasons that people over purchase paint 2.Identify differences between consumers and painting contractors that overbuy vs. those buying the right amount 3.Obtain recommendations on educational strategies to reduce leftover paint.

May 3-4, 2006 PPSI Meeting - Sarasota FL6 Source Reduction Survey Results Identify and rank the reasons that people over purchase paint… Respondents who “strongly agree” say: 77% - Paint is cheaper when purchased by the gallon than the quart 56% - It is better to overbuy then not to buy enough 55% - Wanting leftover paint for touch-ups 50% - Prefer having leftover than going back to the store

May 3-4, 2006 PPSI Meeting - Sarasota FL7 Source Reduction Survey Results Identify differences between consumers and painting contractors that overbuy vs. those buying the right amount Less than 1/3 of the public uses contractors so the workgroup focused on its efforts on the public purchasers, not the contractors.

May 3-4, 2006 PPSI Meeting - Sarasota FL8 Recommendations 1)Develop a kiosk that would allow customers who have measured or not to estimate the amount of paint they need because:  Most people will not measure so a tool is needed at the point-of-sale  55% overbuy for touch-ups so that should be in the ‘formula’ at the kiosk  Only 16% receive help from clerks – another assistance tool is necessary  Lowe’s and others have kiosks to help with paint color selection and paint calculators can be added

May 3-4, 2006 PPSI Meeting - Sarasota FL9 Recommendations 2) A discount coupon or other incentive could be offered to encourage paint buyers to use the kiosk 3) Kiosks could include print-out so customer receives a discount at check-out for using paint calculator 4) Follow-up testing to determine if people are just unaware of the environmental impacts or if they are aware but time and convenience take priority

May 3-4, 2006 PPSI Meeting - Sarasota FL10 Recommendations 5) Educational materials should target men 6) Pilot testing of recommendations is necessary 7) If we move away from source reduction into paint management, recommend doing a test where stickers are added to paint cans identifying where paint can be properly reused or recycled

May 3-4, 2006 PPSI Meeting - Sarasota FL11 Proposals 1.Three proposals submitted to EPA – no grant 2.Retail partner commitment secured 3.Initial project design completed  Two kiosks – two stores  One year test  Southern California – location of consultant 4.Good project – awaiting funding

May 3-4, 2006 PPSI Meeting - Sarasota FL12 Workgroup Conclusions 1.We now know why people have leftover paint. 2.In-store Kiosk is #1 recommendation. 3.Kiosk idea has flexibility. 4.Follow up testing of environmental message helpful. 5.Pilot testing is necessary…pending funding.

May 3-4, 2006 PPSI Meeting - Sarasota FL13 Other Education Opportunities 1.EARTH 911 – The “Paint Wise” web site is live 2.Paint and Decorating Contractors Association (PDCA) Contractor College Curriculum

May 3-4, 2006 PPSI Meeting - Sarasota FL14 Paint Wise ( Dedicated website for consumers. Follows “Consumer Guidance.” From Jan 05-Mar 06 Searches for paint disposal increased 1,162  4,123 Searches for paint donation increased from 663  1,252 Searches for paint recycling increased 938  1,780

May 3-4, 2006 PPSI Meeting - Sarasota FL15 Earth 911 Webpage  Institutes network of reuse/recycling organizations  Integrates Leftover Paint Management Guidance for Consumers  Shares Public Service Announcements and other educational information with stakeholders  Asking for feedback from PPSI on content  Potential for continued Earth 911 partnership

May 3-4, 2006 PPSI Meeting - Sarasota FL16 PDCA Contractor College  PDCA Creating New “Contractor College” where “PDCA Accreditation Program” will be awarded  PDCA Vision – To become the premier education and information organization for the entire paint and coatings profession and industry  PDCA is excited to work with PPSI on the curriculum

May 3-4, 2006 PPSI Meeting - Sarasota FL17 Check-in  Has the workgroup accomplished its original mission?  What more is left to do?  What additional info needed for start of financing discussions?

May 3-4, 2006 PPSI Meeting - Sarasota FL18 Next Steps  Is funding available to implement recommendations from public survey report?  Does PPSI want to work with PDCA on the Contractor College Curriculum?  Input on Earth 911 Website  Other suggestions for Education?  Outreach and education for all projects once completed