The Impact of Advertising on Culture/Youth. 1. What are the basic elements in an advertisement: Picture, captions, descriptions, logos, intended audience?

Slides:

Advertisements

Similar presentations

Amount of time average American child spends in front of electronic screens in one day? __________ How long is television on each day in a typical American.

Advertisements

Public Service Ads What are they?. A public service announcement (PSA) or public service ad is a type of advertisement featured on television, radio,

Children Aged 5 to

Pay to Play: with Stacey Jaffe Using Facebook Ads To Meet Your Camp Goals.

 Ad from U.K. Child Protection Agency NSPCC. This agency protects children against pedophilia and human trafficking.

Marketing Chapter 8.

Advantages of TV Advertising Creativity and impact Coverage and cost effectiveness (but what about target market reach and waste coverage) Captivity and.

Advertising Awareness: Criticizing Commercials.  Television  Radio  Newspapers and magazines  Internet  Billboards  Movies  Anywhere else ? Where.

1 Food Labeling & Advertising Can you judge a food by it’s cover? -Discuss the following picture cards-

Identity as Branding Branding, Marketing, and Advertising.

PERSUASION IS ALL AROUND YOU! Modified from www. teach.clarkschools.net/.../persuasion/CommonPersuasiveTechniques.

Marketing Sectors & Segments. market sector A broad way of categorizing the kinds of markets a company is aiming for. Example: Mobile Telecommunications.

THE WORLD’S MOST VALUABLE BRANDS (TOP TEN) NAME TEACHER DATE SAVE AS: BRANDS NAME, TEACHER AND DATE1.

1. Radio Advertising is Good when  You need to reach local markets  You have enough budget to advertise on several stations  You have a simple.

© 2012 McGraw-Hill Ryerson Ltd. Suunto t-Series Training Pack 0 LO 1.

Understanding TV News SB (Level 1).

Keyboarding Activity “Storyboard”

Advertising Baby Visual Rhetoric Maggie Taylor. This advertisement was created in the early 2000s The Artist/Creator is unknown Advertising Baby is the.

Advertising – Features and Advantages © 2014 wheresjenny.com ADVERTISING FEATURES AND ADVANTAGES.

5.00 UNDERSTAND PROMOTION 5.01 Understand the use of an advertisement’s components to communicate with targeted audiences.

Advertising Terminology and Proposition and Support language Reasons Believe Explain your reasoning Opinion Problem Agree/Disagree Justify a position Based.

Analysing Advertising. Glossary of Techniques Beauty Appeal: Beauty attracts us; we are drawn to beautiful people, places, and things.

“Advertising Baby” Sara Butler. Background information: India Study Channel, the artist, released this ad. It was released in December of 2010.

Defining Representation and Mediation “Representation is a process of mediation” Discuss.

 Get a slogans Activity  Read the slogans  Match the appropriate slogan with the company it promotes.

Responding to Visual Text 1) For each of the media texts, identify the intended audience and the purpose (to sell, persuade, inform, etc.) of the advertisement.

Propaganda is the manipulation and control of language or images to send a certain message or messages. Propaganda is all around us in every part of the.

Language and Composition, Audience: For whom is the text created? Purpose: Why is the text created? Main Idea: What is the message of the text?

Creative aspects of advertising

Graphic designers do a lot of careful work before they produce their designs. Successful designers follow a series of steps to make their ideas memorable.

 Advertising & Media  Unit 3 – Analyzing the customer.

MKT6 - Slide 1 to Advertising Strategies MKT6.

You and the Media Lesson 1. Questions to Keep in Mind Who is this aimed at? What are they trying to sell? Why do it in this way? Does it get your attention?

Indicator 5.01 Understand the use of an advertisement’s components to communicate with targeted audiences.

Marketing! Ideas from Ray. Step 1 Identify your target audience! –What ages? –What cliques? –How many do you want?

The Ethics of Fast Food Advertising

LOGO DESIGN AND BRANDING. WHAT IS YOUR DEMOGRAPHIC? Demographic: the qualities (such as age, sex, and income) of a specific group of people : a group.

Specific audience that advertisers are hoping to reach.

Advertising Terminology and Proposition and Support language Reasons Believe Explain your reasoning Opinion Problem Agree/Disagree Justify a position Based.

Module 2: Advocacy Part 1: Marketing 101. Overview In Part 1 of this module you will become familiar with basic marketing strategies. This is how you.

Advertising and Audiences Stage 2 Media Studies Topic 1.

+ Creative Advertisements Chapter 8 - Marketing. + Some Suggestions….. The ad should say how the customer can respond: “Call to sign up today!”

Media Studies Introduction What is the Media? Where is the Media?

W HAT IS P EACE ? The true understanding of “PEACE” A Project of: In association with:

2.1 EXTERNAL 3 CREDITS Media Studies (2.1): Demonstrate understanding of the relationship between a media product and its audience.

Advertisement: Chapter 14. Advertisement  Objective: You must try to convince people to do an action (move, join, buy, work, etc.) by creating an advertisement(s)

Brand Semiology Session Four. The Customer and The Brand Product development Customer profile Market demands Competitive activity Innovative idea.

What is the longest running television sitcom?. The Simpsons (23 Seasons)

Above-the-line promotion. Promotion Promotion is about the communication that occurs with customers and potential customers Promotion can be used to:

Salman Ahmed Qurraishi.  Advertising mean “to Communicate”  Advertising is defined as any “paid-for method of promotion”. Advertising is the main form.

Advertising SS.4.FL.2.5 Explain that costs are things that a decision maker gives up; benefits are things that a decision maker gains. Make an informed.

Magazine Advertisements. Target Audience: The group of consumers for whom the media text is constructed. Demographics: Measurable characteristics of media.

D. Marketing a Small Business Describe the elements that make up the promotional mix Identify the function of promotion in small business.

D. Marketing a Small Business

What is advertising? What is it?

Lesson 40. Using the magazines you have brought along, choose any 2 advertisements: Answer the following questions for the two advertisements you have.

Topic 1 The advertising context

Consuming Kids… 1) How have new technologies like the internet, iPods, cell phones, and 24-hour children’s TV programming made children more available.

Unit 18 Advertising – A01 Task.

Advertising Design your own advertisement for any product you want. You get marks for including: Slogan Caption Visual Text.

Responding to Visual Text

D. Marketing a Small Business

Advocacy Advertising: It’s Not Always a Product

Intro to Promotions and Personal Selling

Media studies: Advertising

Sports Promotion 1. What are the advantages and disadvantages of publicity? Explain the role of media in public relations. List and explain the steps in.

What is your favourite image and why

Responding to Visual Text

Language in Cultural context

Presentation transcript:

The Impact of Advertising on Culture/Youth

1. What are the basic elements in an advertisement: Picture, captions, descriptions, logos, intended audience? 2. How does the advertisement make its case? 3. What does it ask the viewer to believe or care about it? 4. What words does the advertisement use, how do they explain or emphasize the picture and vice versa?

1. What are the basic elements in an advertisement: Picture, captions, descriptions, logos, intended audience? 2. How does the advertisement make its case? 3. What does it ask the viewer to believe or care about it? 4. What words does the advertisement use, how do they explain or emphasize the picture and vice versa?

1. What are the basic elements in an advertisement: Picture, captions, descriptions, logos, intended audience? 2. How does the advertisement make its case? 3. What does it ask the viewer to believe or care about it? 4. What words does the advertisement use, how do they explain or emphasize the picture and vice versa?

Advertising Discussion Questions  Can students think of examples of ads that the targets specific audiences, based on age, gender, interests, etc.?  Can they think of advertisements in any media that target specific ethnic groups?  Can students find any relationships between the products/ideas that are being marketed and the target audience?  Are advertisements aimed at certain ethnic groups a good idea or a bad idea?  Why are advertisements so important in today’s society and in today’s business world?  Are there any advertisements that have made you want to purchase something?

How Marketers Target Kids  Why do advertisers target children and adolescents?  What is the “pester power”?  What is “brand” marketing?  What is “street marketing”?  What are some of the ways advertising has crept into schools?  Why is the internet a huge means for advertisers to target kids?  How does advertising go against Catholic values? Explain.