D ANDEE F EST Sponsorship Options for The Dandee Music & Art Festival Summer 2010

O VERVIEW Dandee Fest is a relatively new festival, beginning in Each year the festival is held in the same field. The festival draws many people in with its minimalist approach and open air setting. Events have included live music and “paint wars.”Dandee Fest has a reputation for showcasing the “upcoming” and “underground.” Dandee Fest, started as a small local event in the Southern Tier of NY with about 10,000 in attendance. Praise for the festival spread by word of mouth and reached major NY cities. Within the next two years, attendance reached to 35,000 people and 15 more musicians were added to the line up. Dandee Fest continues to grow and appeal to “indie” fans and their lifestyle. Dandee Fest 2010 will reach to 100,000 fans of the Dandee lifestyle providing a key niche to market to. Past sponsors: Indie-go clothing, Deva online art community, Wellsy Microbrewery, PETA, and Amnesty International.

H ISTORY Dandee Fest - named for the large dandelion field where it takes place - was founded by Mitchell Ernst in 2003 as an alternative to large, crowded music festivals. Ernst saw the chance to appeal to music and art fans in the community who wanted a more natural and relaxed environment. Dandee Fest started as an alt-folk/indie experience with just a few music stages and DIY art stations and now has exploded into a cult phenomena.

T ESTIMONIALS “As a Tier 1 sponsor in 2008, The Dandee Fest helped introduce our brand and lifestyle to the Tri-State Region, which is a major success for a West Coast brand like us.” - Darla Dale (CEO, Leafies Whole Food, Inc.) “With our Tier 2 sponsorship, we have seen a 15% increase in sales for the area surrounding Dandee Fest. I can’t imagine the sales increase we would’ve seen as a Tier 1 sponsor.” - David Hentree (VP Sales, Indie-go Clothing Co.)

D EMOGRAPHICS Dandee Fest Fans: years old Well over 100,000 Strong brand loyalty, actively spread product info through word of mouth Constantly seeking new experiences and products Consume all brands associated with or approved by the Dandee Fest lifestyle $500,000 in sales a year from music, clothing, and food associated with Dandee lifestyle

2010 L INEUP Bon Iver St. Vincent My Brightest Diamond Wild birds & Peace drums Andrew Bird Josh Pyke Beer Jacket Mumford and Sons Meservey Hill Ford Brooks The Hot-Air Balloons …and many more

D ANDEE F EST 2010 D ATES Held in Dandee Field - Meadowland, NY June 23rd - June 30th (allow for date changes depending on weather)

D ANDEE F EST S PONSORSHIP Sponsorship Levels: Tier 1: Grizzly Bear sponsor Tier 2: Cougar Sponsor Tier 3: Deer Sponsor

D ANDEE F EST 2010: G RIZZLY B EAR S PONSOR Exclusivity Brand logo majorly featured on all ads Logo Featured on stages and art stations Promotional on-site flyers and samples Online integration on Dandee website All-Access + Meet & Greet Passes Prime merchandise booth placement Availability of on-site premium lodging/amenities Main placement on “Paint Wars” tarp Access to all mailing lists

D ANDEE F EST 2010: C OUGAR S PONSOR Logo in all forms of ads Logo on stages All-Access Passes Limited premium lodging Minor placement on “Paint Wars” tarp Access to artist mailing lists Promotional on-site flyers and samples Minor online presence

D ANDEE F EST 2010: D EER S PONSOR Minor billing on certain ads Complementary Tickets On-site flyers Access to lodging Minor presence on “Paint Wars” tarp

F ESTIVAL M ARKETING Major Media: Ads on Music Networks Artist’s music integrated with sponsor company’s commercials Ads on local TV stations Radio spots, giveaways Featurettes in Alternative Press, CMJ Magazine, Nylon Magazine, SPIN Magazine, and Rolling Stones Magazine

F ESTIVAL M ARKETING Online Marketing: Facebook ads, apps, groups and fan pages MySpace profile Official Dandee website Ads on Blogs Ads on music streaming websites

F ESTIVAL M ARKETING Grassroots Marketing: Street team blitz (stickers, flyers, online w.o.m) Temporary street art “Leaking” artist singles to blogs Viral videos on YouTube

C ONTACT For more sponsorship information contact: Lauren Amedeo at: Dandee Fest Main St. Meadowland, NY (585)